Ecommerce Ch 2

Which element of the business model refers to the presence of substitute products in the market?

competitive environment

eBay uses all of the following business models except:

content provider.

Which of the following statements about Foursquare is not true?

In 2016, Foursquare decided to refocus its effort on developing a subscription-based revenue model.

Which of the following is an example of the affiliate revenue model?

MyPoints

All of the following can be considered a direct or indirect competitor of Amazon except

Priceline

An example of a company using the content provider model is

Rhapsody

________ technologies are technologies that enable the incremental improvement of products and services.

Sustaining

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Value proposition, revenue model

In general, the key to becoming a successful content provider is to:

own the content being provided

All of the following are business models employed in the online music industry except

peer-to-peer streaming

A firm's ________ describes how a firm will produce a return on invested capital.

revenue model

What is the primary revenue model for an e-distributor?

sales

Portals primarily generate revenue in all of the following ways except:

sales of goods

Which of the following represent Amazon's primary value proposition(s)?

selection and convenience

Which business strategy involves implementing a new, more efficient set of business processes that other firms cannot yet obtain?

strategy of cost competition

Which of the following is not a significant influence on a company's competitive environment?

the availability of supportive organizational structures

Which of the following gives a business model the most credibility with outside investors?

the firm's management team

The existence of many competitors in any one market segment may indicate

the market is saturated

A perfect market is one in which

there are no competitive advantages or asymmetries

The basic value proposition of community providers is:

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

The financial services, travel services, and job placement services industries typically use the ________ business model

transaction broker

Which of the following companies use a transaction fee revenue model?

E*Trade

Which of the following is an example of the subscription revenue model?

Scribd

TheSeam is an example of a(n):

industry consortium.

________ create and sell access to digital markets.

E-procurement firms

All of the following would be considered a direct competitor of Priceline except

ESPN

The overall retail market in the United States in 2016 was estimated at about

$4.8 trillion.

All of the following use a social network marketing strategy except:

Amazon

Which of the following is not considered a portal

Amazon

All of the following use an advertising revenue model except:

Amazon.

Which of the following was not able to successfully implement a freemium business model?

Baremetrics

Which of the following is not a community provider?

Blue Nile

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Bluefly

Stickiness is an important attribute for which of the following revenue models?

advertising revenue model

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n) ________.

angel investor

Which of the following is an unfair competitive advantage?

brand name

Over the past decade, the number of exchanges has:

diminished sharply.

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.

disruptors

Amazon is an example of which of the following business models?

e-distributor

The business model of e-tailers is similar to that of

e-distributors

Which of the following may offer its customers value chain management software?

e-procurement companies

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

enable individual customization of the product by consumers.

All of the following may lead to a competitive advantage except:

fewer products

Which of the following is not a primary activity in a firm value chain?

finance/accounting

Which of the following is another name for a revenue model?

financial model

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

focus

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

global reach

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as

incubators

Which of the following is not a key element of an elevator pitch?

legal structure

The use of a company's competitive advantage to penetrate surrounding markets is known as ________.

leverage

In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

market creator

Which of the following is not a variation of the e-tailer business model?

market creator

A ________ specifically details how you plan to find customers and sell your product.

market strategy

Which element of the business model addresses what a firm provides that other firms cannot?

value proposition

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

value web

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

venture capital investors

A ________ marketplace supplies products and services of interest to particular industries.

vertical