EEE2023 chapter 6
The major revenue drivers, which are the ways a business earns money, should be first identified in "The economics of the business" section of the business plan
true
a(n) ___ in a business plan context, is a noteworthy even in the past or future development of a business
? xTarget
Operating leverage is highest in companies that have ____
? xa service rather than a manufacturing emphasis
According to the textbook, many investors and others who read business plans look first at the executive summary and then go directly to the ___ section of the business plan to make their preliminary assessment
? xproduct or service design and developement plan
The two primary audience for a firm's business plan are a firm's employees and investors and other external stakeholders
true
To make the best impression, a business plan should follow a conventional structure
true
Length of a summary plan
10-15 pages. Still long as frick
How long does the first oral presentation last?
15-20 minutes with the powerpoint, not including time for questions.
How long is a business plan
25-35 pages
How many people have made a business plan
33% have formal business plans, 35% small businesses have busniess plans at all
Length of operational business plan
40-100 pages.
The executive summary is a lengthy overview of the entire business plan
false
Which of the following statements is correct regarding the marketting plan section of a business plan
? xA firm's marketing strategy refers to its overall approach for marketting its products and services
The ___ is a short overview of the entire business plan
? xSummary statement
To make the best impression, a business plan should follow a ____
Conventional structure for companiess with standard business models and a nonconventional structure for firms with distruptive business models?
According to the textbook, the first rule in making an oral presentation is to ___
Follow Instructions?
For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm
true
A company's industry analysis and target market analysis are usually included in the same section of its business plan
false
Fragmented industries are more receptive to new entrants than industries that are dominated by a handful of large firms
true
What of the following statements are correct regarding the industry analysis protion of a firm's business plan
industry trents, which include bother enviornmental and business trends, should be discussed. Industry structure refers to how concentrated or fragmented an industry is. The industry analysis should conclude with a breif statement of your beliefs regarding the long-term propsects for the industry. Most industries have 6 to 10 key success factors that should be reported in the industry analysis
a(n) ___ statement describes why a company exists and what it aspirees to become
mission
What section of the business plan deals with the day to day operations of a company
operations plan
According to the textbook, the __ are the heart of the financial section of a business plan
pro forma financial statement
A sources and uses funds statement is a document that lays out specifically how much money a firm needs, where the money will come from, and what the money will be used for
true
A tagline is a phrase that a business uses to reinforcie it's position in the marketplace
true
