EEE2023 chapter 6

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The major revenue drivers, which are the ways a business earns money, should be first identified in "The economics of the business" section of the business plan

true

a(n) ___ in a business plan context, is a noteworthy even in the past or future development of a business

? xTarget

Operating leverage is highest in companies that have ____

? xa service rather than a manufacturing emphasis

According to the textbook, many investors and others who read business plans look first at the executive summary and then go directly to the ___ section of the business plan to make their preliminary assessment

? xproduct or service design and developement plan

The two primary audience for a firm's business plan are a firm's employees and investors and other external stakeholders

true

To make the best impression, a business plan should follow a conventional structure

true

Length of a summary plan

10-15 pages. Still long as frick

How long does the first oral presentation last?

15-20 minutes with the powerpoint, not including time for questions.

How long is a business plan

25-35 pages

How many people have made a business plan

33% have formal business plans, 35% small businesses have busniess plans at all

Length of operational business plan

40-100 pages.

The executive summary is a lengthy overview of the entire business plan

false

Which of the following statements is correct regarding the marketting plan section of a business plan

? xA firm's marketing strategy refers to its overall approach for marketting its products and services

The ___ is a short overview of the entire business plan

? xSummary statement

To make the best impression, a business plan should follow a ____

Conventional structure for companiess with standard business models and a nonconventional structure for firms with distruptive business models?

According to the textbook, the first rule in making an oral presentation is to ___

Follow Instructions?

For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm

true

A company's industry analysis and target market analysis are usually included in the same section of its business plan

false

Fragmented industries are more receptive to new entrants than industries that are dominated by a handful of large firms

true

What of the following statements are correct regarding the industry analysis protion of a firm's business plan

industry trents, which include bother enviornmental and business trends, should be discussed. Industry structure refers to how concentrated or fragmented an industry is. The industry analysis should conclude with a breif statement of your beliefs regarding the long-term propsects for the industry. Most industries have 6 to 10 key success factors that should be reported in the industry analysis

a(n) ___ statement describes why a company exists and what it aspirees to become

mission

What section of the business plan deals with the day to day operations of a company

operations plan

According to the textbook, the __ are the heart of the financial section of a business plan

pro forma financial statement

A sources and uses funds statement is a document that lays out specifically how much money a firm needs, where the money will come from, and what the money will be used for

true

A tagline is a phrase that a business uses to reinforcie it's position in the marketplace

true


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