Email Sets

How can a client change the "From" information from a user initiated send? A - Delivery Profile B - Sender Profile C - Send Wizard D - Programs

B - Sender Profile

A Smart Capture form allows clients to do which of the following: A - Add Subscribers to a list B - Add Subscribers to a Data Extension C - Send a confirmation email via a triggered send. Select all that apply.

A - Add Subscribers to a list B - Add Subscribers to a Data Extension C - Send a confirmation email via a triggered send.

A content area box can be created with two types of content: A - Free Form B - HTML C - Editable D - Open

A - Free Form B - HTML

When creating a profile attribute, which is not an option of how they will be displayed in the profile center. A - Optional B - Read-Only C - Hidden

A - Optional

This is a text field that contains a value to uniquely identify a subscriber. A - Subscriber Key B - Global Unsubscribe C - Profile Attribute D - List Detective

A - Subscriber Key

How is a global unsubscribe different than a master unsubscribe?

A global unsubscribe removes you from all Salesforce Marketing Cloud emails from all companies.

How is an email open tracked? A - By the return path seeds B - By the rendering of a 1x1 pixel C - By the tracking in the email header D - By the feedback loop with the subscriber ISP Select all that apply.

B - By the rendering of a 1x1 pixel

Which of the following is the best way to verify that AMPScript will work? A - Send a Test Send B - Create a Send Preview C - Verify that they have purchased AIM D - Check their code for errors

B - Create a Send Preview

Which if the following file types are not supported for import A - CSV B - Excel XLS C - Tab delimited D - Other Delimited Select all that apply.

B - Excel XLS

Which of the follow supports Smartcapture forms: A - Content Area B - Landing Page C - Email Template D - None of the above

B - Landing Page

You can use Data Filters with which of the following: A - Groups B - Lists C - Attributes D - Data Extensions Select all that apply

B - Lists D - Data Extensions

A Client asks why an tracking data is showing only 80 emails sent to a data extension of 100 subscribers. What might be the reason? A - The are seeing 20 bounces. B - Only 80 subscribers are active. C - The send is an A/B test. D - They can only get tracking on sends to lists.

B - Only 80 subscribers are active.

Which of the following happens when you make a list public: A - The list will appear on the profile center. B - The list will appear on the subscription center C - The subscribers will have the ability to opt in on the subscription center D - Only Data Extensions can be made public. Select all that apply.

B - The list will appear on the subscription center C - The subscribers will have the ability to opt in on the subscription center

Why would someone get an error when trying to access the URL of a landing page. A - It takes 24 hours for a landing page to become active. B - They have not published the landing page. C - They must publish the page and set it to auto publish.

B - They have not published the landing page.

Subscribers can be added to a list: A - One at a time B - By import C - One at a time or by import

C - One at a time or by import

Why might a client see zero subscribers on their exclusion list in the tracking results of a send? A - There is a 24 hour delay on exclusion lists B - All of the excluded emails were unsubscribed. C - They did not have anyone on their exclusion list that they tried to send to.

C - They did not have anyone on their exclusion list that they tried to send to.

What are the three supported data types for a profile attribute: A - Email Address, Numeric, Text B - Decimal, Numeric, Text C - Date, Numeric, Phone Number D - Date, Numeric, Text

D - Date, Numeric, Text

A Library where clients can store and manage images and documents. A - Templates B - Image Library C - Contents D - Portfolio

D - Portfolio

A client would like to send to a Data Extension with a simple send. What is required to do this. A - They must enable the Simple Send Business Rule B - They must choose a publication list C - They must save the email in a public folder D - They cannot send to a Data Extension with a simple send Select all that apply.

D - They cannot send to a Data Extension with a simple send

Name this Automation Step: Use this activity to use the information from an outside file to update a subscriber list or data extension.

Import File

Name this Automation Step: Use this activity to create a file of information for you to use outside of the application. This activity can also be used to transform an XML file to a comma-delimited, tab-delimited, or pipe-delimited file for import into your account.

Data Extract

Name this Automation Step: Use this activity to apply the logic of a data filter you select to create a group or data extension containing records that meet the data filter criteria. Provide a name, external key, and description to identify and describe the activity.

Data Filter

A Client can build their own custom reports in the User Interface True False

False

A best practice is to set the default value of a profile attribute to "Yes". True False

False

If you have a Data Extract step in an automation, you must also have a ____ step.

File Transfer

Name this Automation Step: Use this activity to signal that new contacts were added to an Event Data Source in Journey Builder.

Fire Event

Name this Automation Step: Use this activity to reapply the rules in a group definition to create a subset of subscribers in a list.

Refresh Group

Name this Automation Step: Use this activity to define the parameters for running a report once to be used every time the report is run using the activity.

Report Definition

Name this Automation Step: Use this activity to retrieve data extension or data view information that matches your criteria and include that information in a data extension.

SQL Query

Name this Automation Step: Use this activity to initiate an email message. You can send the email in an automation alone, or put it in sequence with other activities and schedule it for a particular date and time.

Send Email

Name this Automation Step: Use this activity to automate and schedule email sends from the Marketing Cloud Email Application to Salesforce reports or campaigns.

Send Salesforce Email

Name this Automation Step: Use this activity to upload a file to or download a file from a transfer location that you specify.

Transfer File

A File Transfer activity can be used to upload or download files to an ftp. True False

True

A Query Activity uses SQL to get data from a data extension or data view and populates the results in a new data extension True False

True

A filter activity applies the logic of an existing data filter to a list or data extension. True False

True

Dynamic content can be created with either subscriber attributes or data extension values True False

True

HTML Code can be saved as content areas in the portfolio. True False

True

When creating a profile attribute, the system will automatically generate a created date and last modified date. True False

True

You can incorporate any profile attribute into the subject line of an email True False

True

Name this Automation Step: Use this activity to cause the automation to wait for a specific period of time before performing the next step.

Wait