EMIS Ch.9 (Final) Multiple Choice

Matrix Inc. is a software company in California. The company recently set up an enterprise system to support its business activities. Which of the following would typically be a consequence of the company setting up an enterprise system?

Help firms respond rapidly to customer requests for information

Enterprise systems provide value and help managers make better decisions by doing which of the​ following?

Increasing operational efficiency and providing firmwide information

Which of the following statements is true of an enterprise system?

It provides a central information repository common to all corporate users.

BlueBerry Inc. is a candy manufacturing company in New York City. The company sells its products to its customers through distributors and retailers. Which of the following comprehensive CRM packages will best assist the company in enhancing its collaboration with the distributors and retailers?

Partner relationship management

A​ just-in-time strategy means which of the​ following?

Raw materials arrive exactly when needed to be transformed into​ products, which are shipped as soon as completed.

Which of the following is true of the effects of customer relationship management systems on organizations?

Reduced direct-marketing costs

Tools enabling a business to link customer conversations, data, and relationships from social networking sites to CRM processes are called __________.

Social CRM

Which of the following best describes supply chain execution systems?

Supply chain execution systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

Which of the following best describes supply chain planning systems?

Supply chain planning systems enable the firm to model its existing supply chain, generate demand forecasts for products, and develop optimal sourcing and manufacturing plans.

__________ is a phenomenon in which information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain.

The bullwhip effect

Blueberry Inc. is a candy making company in Texas. The company's IT department implemented new SAP ERP enterprise software within the company. Which of the following will best support the company in reaping maximum benefits from the new enterprise software?

The company changing the way it works to conform to the business processes defined by the software

The development of next-generation enterprise applications like enterprise solutions, enterprise suites, or e-business suites are flexible, web-enabled, mobile, and most importantly, they __________.

are capable of integration with other systems

Enterprise systems have a set of integrated software modules and​ a(n) _______________ by which business processes and functional areas throughout the company can​ ________ data.

central database; share

Just-in-time strategies are difficult to implement because of __________.

inefficiencies

Customer relationship management typically focuses on three key elements of the customer​ relationship: ________.

marketing, sales, and service

Analytical CRM applications are based on data from​ _________.

operational CRM systems

In a(n) __________ supply chain model, actual customer orders or purchases trigger events in the supply chain. Transactions produce and deliver only what customers have ordered and move up the supply chain from retailers to distributors to manufacturers and eventually to suppliers.

pull-based

The upstream portion of an organization's supply chain includes the company's __________.

suppliers

ERP implementations introduce​ _____, which are large expenses associated with jumping from one vendor to another when implementing an ERP system.

switching costs

Global supply chains that connect organizations in different countries are possible because of __________.

the Internet

Which of the following occurs when information about product demand gets distorted as it passes from one entity to the next across the supply​ chain?

Bullwhip effect

__________ deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training.

Employee relationship management

Which of the following is NOT considered a next-generation enterprise application?

Employee relationship management systems

Lidl, a major German grocery chain, started working with SAP in 2011 to replace an antiquated in-house inventory system. In 2018, after spending nearly €500 million (approximately US $500 million), Lidl canceled the project. The scenario illustrates which of the following?

Enterprise applications require not only deep-seated technological changes but also fundamental changes to the way the business operates.

ERP implementation cost overruns occur in​ ________ percent of ERP implementation projects.

41

Which of the following best describes operational CRM?

A system for automating fundamental business processes like marketing, sales, and support for interacting with the customer

Which of the following is a method of interaction with the customer, such as telephone, email, customer service desk, conventional mail, Facebook, Twitter, website, wireless device, or retail store?

Touch points