Entr 187 CH 8

When writing your elevator pitch, remember that elevator pitches have four success factors. Which of the following is not one of those success factors?

A. The length.

Which of the following statements is true of business plans?

B. External legitimacy for a firm is best established by creating business plans.

Which of the following true of a private placement memo?

B. It is complex legal document and should be drafted by a lawyer.

Which of the following statements is true of an elevator pitch?

B. Its goal is to sell the idea of a business to another.

Which of the following is a type of informational plan that solicits information on customer interests?

B. Proof-of-concept website

Which of the following statements is true of the company section of a business plan?

B. The product/service subsection mentions any protection through a proprietary technology.

A business plan that provides information potential licensees is referred to as a(n) ____ plan.

B. invention

Which of the following statements is true of a business plan presentation?

C. Handouts are mailed or distributed when the business plan changes frequently.

Which of the following statements is true of a vision statement?

C. A tagline or a slogan is a good way to present vision statements.

Which of the following statements is true of the financial statements and reports found in a business plan?

C. For all types of business plans, a set of financial reports or projections are the central component of the Appendix.

There are two points in the presentation where your listeners will be giving you value. Which of the following are those two points?

C. In the questions they ask and the feedback they give.

Which of the following is most likely to be the key information that joint venture partners seek in a business plan?

C. Intellectual property protection

Which of the following statements is true of an executive summary?

C. It is the single most widely distributed written description of a business.

What is the goal of appendixes?

C. To provide supporting information that helps detail the key selling points of a plan

If Connie gets her family and friends involved as investors, which of the following is most likely to be their concern?

D. Amounts and schedules for returns

The sales plan of a marketing strategy focuses on:

D. the day-to-day specifics of how sales are achieved.

Which of the following statements is not true of target customers?

D. Usually you only have one type of target customer.

When your product or service already exists but your firm is the first of its kind in your market, it is considered a(n)_____ business.

D. new entrant

Connie's business plan, which of the following components is most likely to be of interest to Mr. Johnson?

A. Cash flow and cash cycle

A(n) _____ is a one-page document on letterhead that introduces the business plan and owner to the recipient and indicates why the recipient is being asked to read the plan.

B. cover letter