ENTR CH 5
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Innovation is the process by which entrepreneurs convert opportunities into marketable ideas. a. True b. False
b. left hemisphere of the brain.
Logical and analytical skills are developed in the a. anterior hemisphere of the brain. b. left hemisphere of the brain. c. right hemisphere of the brain. d. central hemisphere of the brain.
c. by perceiving in a relational mode
Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity? a. by perceiving in a restraining mode b. by perceiving in a restructured mode c. by perceiving in a relational mode d. by perceiving in a retinal mode
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Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people. a. True b. False
d. either/or thinking, stereotyping
Which of the following mental habits inhibit creativity and innovation? a. functional perspective, mind-sets b. stereotyping, incubation c. security hunting, risks d. either/or thinking, stereotyping
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One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity. a. True b. False
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Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system. a. True b. False
c. incongruities
Overnight package delivery is illustrative of which source of innovation? a. unexpected occurrences b. process needs c. incongruities d. change in perception
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Synthesis is the combining of existing concepts into a new formulation. a. True b. False
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The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied. a. True b. False
c. unexpected occurrences and incongruities
Which of the following are sources of innovation? a. duplication and processes b. synthesis and technology c. unexpected occurrences and incongruities d. industry changes and extension
a. bright but not necessarily brilliant
Which of the following is a characteristic of creative people? a. bright but not necessarily brilliant b. unmotivated by challenging problems c. rigid and dogmatic d. poor image of themselves
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Incongruities are gaps or differences between expectations and reality. a. True b. False
b. synthesis
The combination of existing concepts and factors into a new formulation would define which of the following terms? a. invention b. synthesis c. analysis d. extension
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The four basic types of innovation are invention, extension, duplication, and synthesis. a. True b. False
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The left hemisphere of the brain is responsible for logical and analytical skills. a. True b. False
d. idea experience.
The phase of the creative process when the idea or solution the individual is seeking is discovered is the a. incubation process. b. background or knowledge accumulation. c. evaluation and implementation. d. idea experience.
a. invention, extension, synthesis, duplication
What are the four types of innovation? a. invention, extension, synthesis, duplication b. analysis, synthesis, duplication, retention c. synthesis, extension, retention, analysis d. extension, retention, analysis, duplication
b. background or knowledge accumulation, incubation, idea experience, and evaluation and implementation.
The four phases in the creative process in order are a. idea experience, background or knowledge accumulation, incubation, and evaluation and implementation. b. background or knowledge accumulation, incubation, idea experience, and evaluation and implementation. c. evaluation and implementation, idea experience, incubation, and background or knowledge accumulation. d. incubation, background or knowledge accumulation, idea experience, and evaluation and implementation.
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The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation. a. True b. False
a. letting the subconscious work
The incubation process involves which of the following? a. letting the subconscious work b. changing jobs c. talking with friends d. working harder
d. preliminary investigation
Which of the following is not one of the phases in the creative process? a. the incubation process b. background or knowledge accumulation c. evaluation and implementation d. preliminary investigation
b. Innovation is the specific function of entrepreneurship.
Which of the following statements is true? a. Innovation is the process by which entrepreneurs consume marketable ideas. b. Innovation is the specific function of entrepreneurship. c. Innovation is the government's responsibility. d. Innovation does not involve change.
d. The right brain helps people understand analogies and imagine things.
Which of the following statements is true? a. The left brain helps people understand analogies and imagine things. b. The right brain helps people analyze and verbalize. c. Right and left brain concepts are meaningless. d. The right brain helps people understand analogies and imagine things.
c. Both sides of the brain are important to the creative process.
Which of the following statements is true? a. The right brain is more important in the creative process than the left brain. b. The left brain is more important in the creative process than the right brain. c. Both sides of the brain are important to the creative process. d. Motivation, not the brain is the key to the creative process.
