Entrepreneurship

to use the marketing concept, business must do all of the following except

devote half of it´s profits toward marketing

long-term goals describe what you want your business to achieve in the next two or three years

false

long-term goals show where you would like you business to be five or ten 10 years from now but do not help you think about how to market your business today

false

marketing goals need to be established only for the long-term

false

short-term goals should not be listed in terms of product, price, distribution, and promotion

false

the marketing concept uses the needs of the business as the primary focus during the planning, production, distribution, and promotion of a product of service

false

the marketing plan should be seperate from your business plan

false

you should develope a marketing plan before setting short-, medium-, long-term goals for you business

false

marketing consists of all of the following processes except

operating

your marketing strategy should address

product introduction or innovation, pricing and market share

establishing short, medium, and long-term marketing goals ensure that the marketing you do today fits the vision you have for business tomorrow

true

the marketing concept for a business is developed by using the primary and secondary data that is gathered through market research

true