ENTRP 466 Final EXAM

What is Pinterest?

A social media platform that is designed to allow users to organize and share images and videos called "pins", and allows them to be organized into Pin Boards of a related theme or topic

What is LinkedIn?

A social network for professionals, wanting to interact in the business world. where business contacts, skill inventories, training records, and experience histories are maintained.

What is a meta description?

A summary of the pages content (155 characters) shown by a search engine. Your site's additional ad copy

What is Errands?

A to do list app

What is Facebook Live?

A way to broadcast live through the Facebook app

Why should a business track mentions?

Businesses need to know what people think of them as well as answer customer questions via social media

What is the difference between Donation-based (Reward) and Investment-based funding?

Donation-based: Post your idea online and people give you money in exchange for some non-financial reward. Raising money online from people. You don't have to give back money, but you have to give back something of value. Investment-based: Is when people invest in your idea but expect to get their investment back, with the possibility of expecting some extra returns.

Why did YikYak go out of business?

Ethics issues

Facebook Profiles versus Pages?

Facebook Profiles are for an individual in order to connect with their family, friends, and colleagues. Facebook Pages are for businesses to connect with current or prospective customers.

Why is Facebook important for business?

Facebook is important because businesses can reach out to possible customers by creating advertising campaigns. They can view the demographics of their page visitors, the frequency of comments and visits and more depending on the level of information they are seeking. Many more people from all ages visit Facebook consistently compared to other social media platforms.

What is an HRIS?

Human resources information system. It allows employees to access HR information such as pay, vacation, sick days, etc. and allows the HR team to organize all the information.

What is Hummingbird (related to google)?

Hummingbird is the new version of Google's search algorithm in 2014.

What is Snapchat discover? How can a business use it?

Provides exclusive content from a variety of partner networks for users to find and view

What are tools like BackTweets used for?

enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number of times a link was tweeted as well as the actual tweet that was made.

What is a viral movement in social media?

movements for specific actions that spreads through sharing information on social media

What is an auto follow?

refers to an immediate and programmatic means of following another user back after they follow you.

What is a follower on Twitter?

somebody that follows your profile or any profile because they have an interest in what you post.

What is a Mention?

when somebody @'s your name and brings you into the conversation/tweet.

Why do some tweets start with a '.'

when you tag a person in your tweet that tweet will only show up on people's feeds if they follow the person you tagged. If the twitter user adds a "." at the beginning of their tweet, it outsmarts Twitter's algorithm.

How can business use Stumbleupon?

Put their site on Stumbleupon to drive traffic to their site or inform others about their company/site

What is a retweet?

Re-posting on your account something someone tweeted

What are rich pins and buyable pins? Why do retailers and customers like them?

Rich pins are pins that provide data about items listed and sold to Pinterest users. Six types: apps, articles, movies, recipes, places, and products. Rich pins show the developer's site to the customer, and provides consumers with extra information about certain types of items being pinned

What is SEM?

SEM - Search Engine Marketing - promotes websites by increasing their visibility in search engine results page (SERPS) through optimization (SEO) and advertising

What is SEO?

SEO - Search Engine Optimization - process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine

What is SMS? Why is it important to Twitter?

SMS stands for Short Message Service. It is the most widely used data application in the world. It's important because the 140 character message size enables the technology to work within the 160 character limitations of SMS protocol on mobile phone networks.

What is Shopify and why is it important to small businesses?

Shopify is a complete commerce platform that lets you start, grow, and manage a business. This is important to a small business because it enables them to sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops. Manage products, inventory, payments, and shipping.

What is Twitter and why is it so popular?

Social media where every tweet is represented by social networking.

What was Vine? What happened to it?

Social network where users could create 6 second videos and post on Vine. Was purchased by Twitter

Social networking versus social media?

Social networking is the "what" and social media is the "how". Social media are tools that facilitate social networking.

Is a business that advertises on a social media responsible for how that platform is used by others?

Social responsibility

What is Swarm?

Swarm deals into checking into venues, meeting friends, and in a sense turns visits into a game.

What is a problem that EffortlessHR seems to have with its advertising?

That it seems that is for older people because the people in the ad are elder. It is also slow, boring and uninviting.

What is the Pareto effect?

The 80/20 rule. Accomplish 80% of the result with 20% of the effort.

What is an EIN?

The Employer Identification Number, also known as the Federal Employer Identification Number or the Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service to business entities operating in the United States for the purposes of identification

What are Twitter's Verified Accounts?

The blue check mark makes it known that a person or page is authentic. Follower and tweet counts do not matter.

What are typical elements of an e-commerce system?

The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

What is social influence?

The change in behavior that one person causes in another, intentionally or unintentionally, as a result of the way the changed person perceives themselves.

What is a meta title?

The name of a webpage, displayed by the browser and search engine

What are Opinion Leaders?

The people who give out the most advice in the social network and have the most influence.

Why don't small businesses use tools like SAP and PeopleSoft?

These are large systems that are generally aimed at medium to large businesses and are quite expensive and not worth it to a small business.

What is foursquare? What is Swarm?

They both create competition between users by encouraging them to earn points and stickers for leaving tips, information, and photos of their current location.

How can Businesses leverage Yelp to their advantage?

They can claim venues and provide updated information such as contact details, operation hours, and other information. They also can respond to user reviews, provide photos, links to their websites, menus, offers listed, and operating information. Advertising for businesses is also provided by Yelp as well as a yelp badge or button in order to enhance the business.

Why are website keywords important?

They drive targeted web traffic to your business for free.

What are fundraising coaches?

They help set goals and create funding strategies

Why is Twitter important to politicians and celebrities?

They use it to get their messages across and increase their audience.

Describe Trello

Trello's boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way.

How are Keywords generated in Wix?

It is based on your own SEO entires for the website along with the most used words throughout your website. You can no longer choose them.

What is a Direct Message in Twitter?

Only sent to you in private for no one to see

What are Ways LinkedIn is used in business?

* Useful for maintaining communication and contact with business associations. * To connect with others * To look for open job positions, or to recruit someone to work for you. * It also lists out individual credentials and skills so that it makes it easier for businesses and professionals to find/connect with the people they want to hire.

What are GNIP

* a service provided by TweetArchivist * the largest provider of social media data to the enterprise and it is an authorized re-seller of Twitter data.

What are the following Twitter Jargon Items

* @- at.. aka you're commenting or tagging someone * #- Hash-tagging a word, a way to categorize posts by including a word or phrase that people can search for * RT- retweeting somebody's tweet to post on their profile where everyone can see.

Facebook Business Support include what components?

* Ability to manage page from an administrative panel * Track activity * Respond to comments * View page statistics.

How can business use Redditt?

* Allows company's to find and share interesting material * Allows businesses to reach engaged individuals

What raises web site quality in Google's search algorithms?

* High-quality * Relevant information about query * Number and quality of other websites that link to your page and website * How people engage with your site * Site's loading speed, mobile friendliness, and how much unique content

What are several features of Kickstarter?

* It is a way to fund new creative projects * Each project is independently created * Projects must reach their funding goals in order to receive any money to start a project * Creators of each project get to keep 100% ownership of their work.

Why is it important to have a Facebook (or social media) policy in a workplace?

* It requires them to think through how they want to use social media * Who is responsible for the posts * Who is going to update the posts * Who is assigned to give the okay for things to go out. * Minimizes public backlash.

What are business benefits of Periscope?

* Live product demos * Industry news reports * Connections with opinion leaders * Publicity * Behind the scenes views * Collect content during live events

What are some concerns for use of alternate social media by business?

* Many of the users of alternate social media sites don't want to be advertised to * They get angry or annoyed and "thumbs down" business/advertising posts * They may also drive negative comments

What are Page items that help build a community in Facebook?

* New content * Stream stimulating * Questions * Events * Stories

What is Twitter's Virtuous cycle?

* Number of users * Attractiveness to application developers * Availability of good apps * Attractiveness to users

Why would someone want to unfollow someone else?

* Offensive Tweets * Argumentative * Unprofessional * Flood Tweeter * Fake Account * Spam Accounts

What types of web page features help raise its rank in google searches?

* Pages matching the whole query * High quality content * Images with tags * Keywords * Location data * URL * Page names

What are typical features of an HRIS?

* Sick time * Vacation time * See pay check * W-2 * Entering hours * Tax information * Updating personal information * Insurance information * Benefits information.

Provide a list of items a business owner should consider when buying an HRIS

* Size of the company * Cost * User interface

On-Page SEO versus Off-Page SEO?

- On-Page SEO includes: incorporating keywords into title tags, meta descriptions, heading tags, alt text, etc. Includes blog posts, formatted page URLs, Google authorship attributions, and social sharing integration within content. - Off-Page SEO includes: having other high quality/authoritative sites link to your site. Includes social sharing, social bookmarking (Stumbleupon, Reddit), and local sharing (Yelp, FourSquare).

What is Pinterest's future plan regarding data collection and use?

-Establish a virtual database - include smart tags which will leverage visual database with knowledge acquired from smart pins -Data Analytics - Pinterest will have the capability to group pins of similar images for brand analytics using image recognition technology and add smart tags - Services to Purchasers - provide information to potential customers that include links to buy items even if the item didn't come from that retailer's website - Monetization - Pinterest will monetize this system by syndicating its product search to e-commerce websites, creating social commerce

What are Facebook Groups?

A group of people with a common interest in that group. Can sometimes be used to buy/sell items. They can be public for anyone to join or private which requires a user to request to join.

What is a Trello Board?

A list of lists filled with cards

What is domain name?

A part of a network address that identifies it as belonging to a particular domain

What are some best practices for Twitter use in business?

1) Share: Share pictures and behind the scenes videos of your business. Give a glimpse of developing projects and events. 2) Listen: Regularly monitor the comments about your company, product, brand. 3) Ask: Questions to your followers to gain valuable insight. 4) Respond: To complement and feedback in real time 5) Reward: Tweet updates about special offers, discounts, and time-sensitive ideas 6) Demonstrate wider leadership and know-how: Reference articles about the bigger picture as it relates to your business 7) Champion your stakeholders: Retweet and reply publicly to great tweets posted by your followers and customers 8) Establish the right voice: Tweeter users tend to prefer a direct, genuine, and likable tone from your business

According to Leslie Walker, what is the best way to acquire Twitter followers that are valuable?

1) Start following. Find others with shared interests and hope that they return the favor and follow back 2) Create a complete and compelling Twitter profile. This will put others at ease and help them identify reasons for wanting to follow. 3) Follow those who have followed your account. Many users appreciate the engagement and will remain as a follower longer. 4) Tweet regularly. This will keep an audience engaged and provide more notice. 5) Ensure that tweet content is relevant, timely and contains recognizable hashtags. Again, good content makes a world of difference in Twitter.

What are qualities of a good website?

1. A solid domain name 2. A clear identity 3. Visible contact info 4. Good navigation 5. Good content 6. Security 7. Well-constructed pages 8. Testimonials

Mara Smith's approach to building a Facebook Page (in general)

1. Determine the page objective (e.g. brand awareness, developing a contact list, driving traffic to a corporate website, developing a sense of community, or gathering ideas for new products) 2. Devise design strategy (decisions regarding the type of media, posts, and other material) 3. Content strategy determined (deciding whether photos, videos, posts, updates, events, and links should be used and in what mix) 4. Promote page both inside of Facebook, across the Web, and in the real world (variety of methods can be used including widgets, Facebook ads, linked blog entries, Twitter, and printer media. 5. Engagement and retention actions. Resources required to enable monitoring and moderation 6. Convert fans into long term, loyal customers. Wait until fan base is 500-1,000 strong. Generally involves coupons, discounts, special events, or other incentives to give fans a call to action.

What size are Tweets?

280 Characters is the max for each tweet

What are advantages of mobile search traffic?

53% of mobile searches have local intent; 70% of mobile searches result in action being taken within an hour, as opposed to a week for desktop.

What is Crowdfunder?

A crowdfunding site that focuses on business and technology startups.

What is Instagram and why is it important to businesses?

A free cloud-based mobile photo and video sharing social network service. An easy app that allows users to quickly share pictures and videos taken with mobile devices

What is a Twitter Handle?

A given person's username

What are LinkedIn Company pages?

Allows businesses to post additional details of interest to current or potential employees, stakeholders, and the general public. A company page can provide news feed type features where changes, updates, and other information can be posted.

What is Whisper and how can a business use it?

Allows users to post anonymous messages that can receive replies, Target advertising about products that users don't know is from the company

What is Skorr?

An app that empowers individuals to take control of their online presence by measuring, monitoring and improving individuals' social media presence

What is Trello and how can it be used by a business?

An organizational tool or app than can be shared and used for interactions as online checklists

What are typical crowdfunding fees?

Around 4-5% paid to the platform one is using.

Why is scalability important in an HRIS?

As a business grows, you may need to have access to including more employees. You do not want to be out of luck on your system because your company has grown.

What are three example of low-cost HRIS systems? What is the best part of each?

BambooHR- easy to use, save time and money, accessible anywhere EffortlessHR- affordable and very complete TribeHR- For small to medium businesses, allows tasks to be completed more efficiently.

How are Bing's and Google's SEO different

Bing's SEO- * Top brands tend to rank higher, just as they do on Google. * Social signals correlate very closely with higher rankings. * Backlink numbers are closely linked to higher rankings as well. * Relevant and quality content are important for search rankings. * On page technical factors also play an important role Google's SEO * Page rank * back links * Keywords * Meta Keywords * Context clues * Trustworthy sites

What is IndieGoGo? How is difference from Kickstarter?

Both are crowdfunding platforms. * Kickstarter releases the funds after you hit your target goal * IndieGoGo give you the choice to pull money out as you go or wait till the goal is reached.

What is cyberbullying?

Bullying a person using electronics or social media, (anonymously in the case of YikYak)

What is Facebook's business manager system?

Business manager allows you to have a page without having to link a personal profile to it. Some of its key features are that it eliminates mixups between personal accounts and page administrators, it allows businesses to manage page roles and ad account access from one convenient place, it allows a business to see which pages and ad accounts have been assigned to a particular individual, it allows a business to see a list of people working on a particular page or add account, and it allows partners and affiliated ad agencies to request access to pages and ad accounts.

How can Skorr be used by businesses?

Businesses can use Skorr to understand the impact of their social media platforms

How do businesses use Pinterest?

Businesses create pages or pin boards to promote products and services, or use business pages as virtual storefronts that can be repined onto customers' pin boards. Typically allows potential customers to purchase directly from the pin.

How does PayPal work?

By checking out using PayPal, the buyer automatically triggers a transfer of funds from their preferred payment method (either credit card or bank account) into his or her PayPal account. These funds are then immediately transferred to the seller's PayPal account.

Is Twitter Private?

By default, NO. But, you can set your profile to private

How can Trello be used by a small business?

Can be used to organize a to do list and help accomplish tasks more conveniently

What are several Foursquare business activities?

Check-in: primary activity for users to check in at their location and venue. Get points and stickers: leaving hints and tips enable users to earn awards, points, and stickers. Become mayor: if a user checks in more times than any other user over a period of 60 days. Get rewarded: businesses will reward their mayors with discounts or freebies

What are Periscope and Meerkat?

Competing social media apps vying for instant video marketplace. Twitter purchased periscope and integrated its social media platform into twitter

What is a Trello Card?

Contain multimedia information about each item in the list

What is crowdfunding?

Crowdfunding is a method for obtaining project funding, by soliciting contributions from a large group of people, and especially from an online community.

What is foursquare?

Foursquare is a young business designed for business use in order to find, interact with, interest, reward, and retain customers. It acts as a venue rating and review site.

What is GiveForward?

GiveForward is one of the earliest modern crowdfunding platforms. It was first created to help families from the destruction of Hurricane Katrina in 2008.

What is semantic search used by google?

Improves search results by focusing on user intent and contextual relevance. Example - when you search 'weather' on google, it doesn't give you the definition of weather, it gives you the weather of the location you are in.

What are Instagram ads?

Instagram provides photo, video, and carousal ads which are designed to move customers to a website where items can be purchased or other actions can be taken. Ads are specifically formulated to mobile platforms

Why are page names important in a website?

It adds another keyword for search engines and it makes it easier for users to navigate the website

Why is a site like TidyForms useful to a small business?

It allows a business to find forms that may be extremely expensive to hire an attorney or other people to create. You can find basic forms and make them fit your business needs.

Why did many small businesses use spreadsheets for HRM?

It allows a business to keep track of changes in numbers such as sick time, vacation time, and other issues and keep track of pay for employees on a scale over time.

In general how does crowdfunding work?

It allows people or businesses a way to raise money from donations or investments.

Can an HRIS take the place of an HR specialist in a small business?

It can take the place of one but someone will still need to run the system as an administrator.

What is the difference between an LLC and a sole proprietorship? When should each be used?

It costs nothing to establish a sole proprietorship. Unlike a sole proprietorship, an LLC is a hybrid of the partnership and corporate forms that allows the liability protection of a corporation with the tax advantages of a partnership. An LLC is a separate business entity that is owned by investors known as members.

What are PayPal merchant services?

It is the services provided by PayPal to help businesses in their day to day operations. The services enable one to get the tools, products, financing, and support you need to help establish or grow your business - from processing payments and building a website to shipping and marketing.

What is a Tumblelog?

It's a blog that supports short-form mixed media content

How does Errands work basically?

It's a task manager that allows you to create folders, checklists, tasks, images, scheduling and create alerts. Also allows you to use a calendar view.

Is KickerStarter good for funding a new business? Or is it more project based?

It's much more of a project-based crowdfunding application. It's not for funding small business ideas. It's more for creative project funding.

What is KickStarter?

KickStarter is another early crowdfunding platforms that specializes in creative fields such as raising capital for films, games, art, and technology. It pairs creatives with donors. Creatives collect funds only if their project is fully funded by the deadline.

What are Facebook Lists?

Lists define what people can and cannot see by adjusting privacy settings. By assigning friends to a specific list, privacy settings can be manipulated to allow only certain material to be accessible by individuals on a particular list.

What is 'loading speed' and 'mobile friendliness'?

Loading speed-how fast the page and things on the pages, like photos and links, load. Mobile friendliness-how easy it is to see the site on mobile, how much different is it than the desktop.

What is the goal of SEO?

Make sure you're in the "right place," in front of the "right customer," using the "right words" ,the site appears high on the returns of search engines

How do mobile devices determine their geographic locations?

Many devices can passively or actively determine their geographic location based on satellite, cellular, or other information.

What was YikYak? What are some concerns for using this for business?

Mobile app for anonymous communication among peole within a five-mile radius. Can be fun but led to cyberbullying

Is crowdfunding a new idea?

No this is not a new idea, it's origin can be traced back to the 18th century when writers and musicians gathered money from a large amount of investors to publish large pieces of work.

Describe Periscope's visual interface and map

Periscope provides a visual map that shows all live streams currently being broadcast in their location on the map

What are PinBoards? How do they work?

Places where pins can be organized, relate to a theme and can be followed by other users. Users create a pin board for a certain theme or topic, and can pin images/videos they find to that board

What is Tumblr? Why is it desirable to businesses?

Tumblr is a microblogging and social networking website that allows users to post multimedia and other content to a short-form blog.

Why did Meerkat disappear?

Twitter cut off Meerkat's access to twitter, their main source of users

What is Bit.ly?

URL shortening service and a link management platform

What is Waze? How were Waze maps developed?

Waze is a community-driven social media application that gathers map data and traffic information from users. It provides a good example of local-based applications emerging in mobile user environments. Waze maps are tied to GPS and map systems, and learns from user driving times and experiences to provide real-time routing and traffic updates. Waze maps were developed in Israel until being purchased by Google.

How is time and geographic independence related to Web 2.0?

Web 2.0 has allowed crowd behavior to become independent of time and geographic location, the manifestations can be triggered by social media. People can be anywhere at any time and still connect/work together.

What is Paid Search on Google?

When businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated

What is a reply in Twitter?

When someone replies to your tweet and it is public for anyone to see

What is adwords?

Where advertisers display: - Advertisements - Product listings - Video content

What is Yelp and how is it used by businesses?

Yelp is a local business social networking site that provides reviews and discussions related to services primarily in food, restaurant and entertainment venues.

Can customers without a PayPal account check out and make purchases using PayPal?

Yes, creating a PayPal account is optional where customers can complete their payments first, and then decide whether to save their information in a PayPal account for future purchases.

Can teams use Trello? How?

Yes, to track activities, communicate and document work. Boards are shareable.

Can any form found on TidyForms be used without a lawyer's oversight? Are all legally binding?

You can use it without lawyer oversight, but it is not recommended. They will need to be airtight and looked over by a lawyer in order to be fully legally binding.

How do individuals use LinkedIn?

You create a profile and use it as a marketing platform for yourself and to see what business opportunities are out there. It connects you with other business professionals whom might be interested in hiring or working with you.

What is a flash mob?

a large public gathering at which people perform an unusual or random act and then disperse, typically organized by social media or the internet

What is Snapchat and why should businesses pay attention to it?

a popular, free, trendy mobile messaging application used to transmit photos, videos, text, images and drawings. Very trendy and used by younger generations

What is TweetDeck and How is it used?

a social media dashboard application for management of twitter accounts. It is used to create customizable columns so that the user can clearly see the content.

What are TweetArchivist?

a tool for gathering Twitter data.

What is a pin and how does it work?

an image or a video that can be pinned to a pin board. Typically links to a product, blog, or website for additional information or to purchase.

Twitter lists

finely-curated feeds of all the people you want to hear from on a given topic. The user can make their list private or public.

What are Twitter analytics used for?

help you understand how the content you share on Twitter grows your business.