Essentials for continued success for social media

What is an employee advocacy program?

a social media plan for only employees to take advantage of

Why is employee advocacy important to consider as a key area for organizations and brands?

employees are trusted

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.

response

There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid?

sending out promotional tweets during a crisis

True or false? A crisis plan focuses on what to do when a crisis happens on social media.

true