Ethos, Logos, Pathos Study Guide

If you see a commercial with Lebron James advertising a brand, what from of rhetoric persuasion is that?

Ethos

What form of rhetoric persuasion, "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Ethos

What is ethos?

Ethos or the ethical appeal, means to convince an audience of the author's credibility or character.

If you see a commercial on a political leader and it shows their acceptance rate, what form of rhetoric persuasion is that?

Logos

What form of rhetoric persuasion is this, "More than 750,000 teenage girls will become pregnant this year."

Logos

What is logos?

Logos or the appeal to logic, means to convince an audience by use of logic or reason.

If you see a commercial with a puppy and the advertisement tells you to adopt, what form of rhetoric persuasion is that?

Pathos

What form of rhetoric persuasion is this, "In a violent family, everyone could be a victim."

Pathos

What is pathos?

Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions.

What is ethics?

moral principles that govern a person's behavior or the conducting of an activity.

What is rhetoric?

the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.