ETR401- lượt đi

Interacting with others in order to build relationships useful to a business refers to A. networking. B. flexibility. C. mutuality. D. consistency.

A

In all of the following situations, it might make better sense to undertake a part-time business EXCEPT when A. there is a narrow window of opportunity. B. you lack the resources for a full-scale business. C. you want to gain basic experience. D. you are buying an existing business.

D

Which of the following relates to the skills necessary to identify and exploit elements of the business environment that can lead to profitable and sustainable business? A. Determination competencies B. Basic business competencies C. Resource competencies D. Opportunity competencies

D

Feasibility studies consist of careful investigation of all the following areas EXCEPT A. product/service. B. industry and market. C. profitability. D. idea generation.

d

If an owner of a fast-food restaurant notices that customers are asking for substitutions of healthier ingredients to food items, she may be motivated to contact her suppliers to ask about getting new ingredients, changing the menu, and increasing the healthy offerings on the menu to keep customers satisfied. This is an example of A. creativity. B. technology transfer. C. innovation. D. entrepreneurial alertness.

d

The key success factor for a stand is A. having a location where there is enough foot or vehicle traffic. B. having a variable income. C. having nonperishable sale items. D. sharing with other businesses to minimize the high rent.

A

Truly entrepreneurial businesses are characterized by _____, in their products, services, or business models. A. novelty B. imitation C. experience D. government subsidy

A

What is the term for the activities used to establish and promote a favorable opinion by the media? A. Press relations B. Cognitive dissonance C. Press release D. Public recognition

A

Which of the following data gives you the particulars on your customers? A. Contact data B. Performance data C. Product data D. Service data

A

Which of the following includes the entire bundle of products and services that you offer? A. Total product B. Augmented product C. Hybrid product D. Core product

A

Which of the following statements about supply shortages is true? A. Supply shortages occur when a new product is in demand B. The target audience is the mass market C. This is a long-term market D. The key benefits are lower costs and scale savings

A

_____ refers to something the business owns that has economic value or is expected to have economic value in the future. A. Asset B. Revolving credit C. Cash flow D. Synergy

A

A system of values that people consider in determining whether actions are right or wrong is referred to as A. organizational culture. B. ethics. C. trust. D. modeling.

B

Goods are _____, while services are _____. A. heterogeneous; homogeneous B. tangible; intangible C. inseparable; separable D. perishable; not perishable

B

Selling brand name merchandise or services is a people-based legitimate indicator of A. attire. B. product/service name recognition. C. business network membership. D. organizational size.

B

Under which of the following situations might it make better sense to undertake a part-time business first? A. You are buying an existing business B. You want to gain basic experience C. You are opening a franchise D. There is too much competition

B

When you are structuring a deal, you should open negotiations with a price substantially higher than your point of indifference. A TRue b False

B

Which of the following is an advantage of using an innovative strategy? A. There is much opportunity to sell the business. B. You can make your business precisely fit your own ideas and preferences. C. There is the possibility to buy existing businesses. D. The owner spends very little time in creating the processes.

B

A prepackaged business bought, rented, or leased from a company is called a(n) A. incubator. B. imitative firm. C. franchise. D. novelty.

C

Having trademarks, service marks, patents, or copyrights are product-based legitimacy indicators of A. certifications. B. customer service. C. intellectual property. D. quality standards.

C

Innovation-driven economies A. are those where entrepreneurship becomes a key way to build the middle class. B. are nations where industrialization is becoming the major force providing jobs, revenues and taxes. C. are focused on high-value-added manufacturing but are marked by a very large service sector. D. are those where entrepreneurship is essential to helping build personal wealth and break the cycle of low-wage jobs.

C

Which of the following includes characteristics of a business, like trust, consistency, and networks that help make business operations smooth and efficient? A. Social capital B. Universalism C. Legitimacy D. Utilitarianism

a