Exam 1 Questions Pool

Facebook uses at least ___ data brokers, some of which promise that you can opt out from them, but it is almost impossible.

212

Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?

A and B are both correct

Decision support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does NOT represent an example of a DSS in business?

A manufacturing digital dashboard showing visualizations of inventory and production

Frito-Lay has its sales representatives go into grocery stores with iPads to record competitors:

All of the above

Which of the below is an important challenge facing managers today?

All of these are correct

What is the science of fact-based decision making?

Analytics

Which of the following is not considered a core driver of the information age?

Analytics

What is the term for viewing of the physical world with extra computer-generated layers of information added to it?

Augmented reality

A knowledge worker or business executive is valued for their ability to analyze information and make decisions from:

BI + Personal experience

Using business intelligence to analyze trends and relationships, Walmart learned that when a storm is approaching Florida, people purchase more:

Beer and Strawberry Pop Tarts

Clay Christensen articulated the theory of disruptive innovation. When applied to Tesla:

Both of the above (conquered today (model 3) and the future (powerwall))

When you collect information from multiple sources such as customers and competitors and analyze it for patterns and trends, this is _______.

Business intelligence

A leadership plan to fulfill business goals is called a _______.

Business strategy

The ______ oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives.

CIO

CSFs and KPIs are the 2 core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?

CSFs = business strategy elements. KPIs = measure the progress of CSFs.

What is the difference between customer-facing processes and business-facing processes?

Customer-facing = front office. Business-Facing = back office.

What models information and provides assistance in evaluating and choosing different courses of action?

DSS

The core drivers of the information age include:

Data, Information, Business intelligence, Knowledge

In early 2000, Steve Jobs was fixated on developing video editing software, when he recognized Sean Parker, Napster and the trend toward using computers to download and listen to music. Jobs moved fast:

Developing iTunes in 4 months

How does a DSS typically differ from an EIS?

EIS - requires data from external sources to support unstructured decisions DSS - typically use internal sources to support semistructured decisions

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?

EIS, DSS, TPS

Which of the following represents the types of data commonly found in the human resources department?

Employee data

What is drill-down capability?

Enables users to get details, and details of details, of information

Drake, your CEO, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents supplier power in the music industry?

Established record labels like EMI, Sony, Universal

Your boss Drake, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents supplier power in the music industry?

Established record labels like EMI, Sony, Universal

Your boss Kanye, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents supplier power in the music industry?

Established record labels like EMI, Sony, Universal

Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized DSS that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?

Executive Information System (EIS)

Which of the following is the most commonly used form of AI in the business arena?

Expert system

Companies operate in competitive environments. The four "FANG" stocks were among the biggest competitive winners of 2017. This acronym refers to the following four stocks:

Facebook, Amazon, Netflix, Google

When you look at a typical value chain, created from customer interviews, most of the value added comes from:

Making the product or service

What is the basic business system that serves the operational level and assists in making structured decisions?

TPS

Which of the following is not correct?

Tesla primary focus is on house batteries

In the CNBC Tesla article, Nidhi Karla, a senior information scientist for RAND said that:

Tesla real-world miles are better than Waymo simulation

When considering the graph depicting the interrelationships between efficiency & effectiveness, where does an organization ideally want to operate?

Upper right-hand corner

Your boss has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry?

Zevia Natural, Non-GMO Diet Soda begins selling directly over the internet

Apple achieved competitive advantage with a chronological string of new products including:

iTunes, iPod, iPhone, iPad, Apple Watch

Which of the following are included as potential internal weaknesses in a SWOT analysis that are harmful to an organization?

lack of strategic direction, obsolete technologies, lack of managerial talent, outdated product line

Of the six key stakeholders' interests, which stakeholder did Milton Friedman identify as the most important, especially when using MIS strategy to identify competitive advantages.

shareholders/investors

Polaroid had a unique competitive advantage for many years until it missed which trend or trends?

People taking digital pictures

Which of the following represents the structure of a typical organization?

Pyramid

Updating business strategies and MIS strategies is a continuous undertaking as internal and external environments ___.

Rapidly change

A loyalty program which rewards customer spending is designed to:

Reduce buyer power

Polaroid and Blockbuster were used as examples to demonstrate:

Companies operate in competitive environments

What uses technology allowing humans to interact with a computer through bodily sensations and movements-for example, feeling a distant hug shirt or gaming vest?

Haptic interface

Key Performance Indicators or KPIs are ___ specific than Critical Success Factors.

More

Which company follows a generic strategy of high cost + broad market?

Neiman Marcus

Which of the following is correct?

Netflix was started in 1997

Which category of AI is used extensively in the finance industry to analyze situations like loan applications or credit card fraud where the logic or rules are unknown?

Neural network

An email suggesting the new book "Why Not Me?" comes into your inbox. What type of processing led to this recommendation?

OLAP

What is the manipulation of information to create business intelligence in support of strategic decision making?

OLAP

Which of the following statements is correct when considering a SWOT analysis?

Opportunities and threats originate outside an organization

The generic strategy of low cost + narrow market is used by?

Payless Shoes

Jay Wright owns and operates one of the most successful local coffee shops on The Main Line called The Wright Café. Each time a customer purchases their 100th cup of coffee at The Wright Café, they receive a free pound of coffee of their choice. What is Jay attempting to create with his unique "Free Pound of Coffee" marketing program?

Reducing buyer power with a loyalty program

What is intelligent agent software that will search several retailers' websites and provide a comparison of each retailer's offerings, including prices and availability?

Shopping bot

What is the top level of decision making, where unstructured decisions like introducing a new powerwall are made?

Strategic

Decision making and problem solving occur at each level in an organization, including:

Strategic, Managerial, Operational

Which of the following statements is correct when considering a SWOT analysis?

Strengths and weaknesses originate inside an organization

Martin Shkreli was on the Board of Turing pharmaceuticals. Turing purchased a patent for the number one selling cancer-infection-fighting drug on the market. Due to its success, Turing pharmaceuticals decided to increase the cost of the drug from $14 a pill to $750 a pill. Which force was Turing pharmaceutical using to increase its drug price?

Supplier power

Data collection, solution generation, and solution implementation are all concepts associated which of the following processes?

The six-step decision making process

Which of the below represent the 4 main DSS analysis techniques?

What-If Analysis, Sensitivity Analysis, Goal-Seeking Analysis, Optimization Analysis