Exam 2 E-Commerce

How does google ads work?

Advertising system that allows advertisers to bid on keywords so that their company is able to be the first on the page.

What is the TeaLeaf software?

Consumer experience management software company that captures websites interaction from the actual users perspective.

Explain the importance of 'from eyeballs to conversations?

Eyeballs to conversations basically means that companies are listening to their customers on what engages them in their brand. It is important because its good to hear what your customers think.

Explain how Facebook and Snapchat uses social media marketing to attract customers?

Facebook uses social media marketing by using marketing tools such as, like button, brand pages, news feed page post ads, right hand sidebar ads, mobile ads, facebook exchange.

Explain e-commerce and industry value chains

Industry value chain is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services. Supplier>manufacture>transporter> distributor>retailer>customer

Explain internet enabled value web.

Internet technology enables firms to create an enhanced value web in cooperation with their strategic alliance and partner firms, customers, and direct and indirect suppliers

Explain search engine optimization

Maximizing the number of visitors to a particular website which ensures that your company will be sat the top of the search engine

Explain the online consumer behavior

Online shopping from the consumers perspective. Study of trends - online advertising, how consumers click on links.

Explain the social media marketing process

Social marketing is the application of commercial marketing tech to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audience to improve their personal welfare and that of their society.

Explain the model for organizing the ecommerce issues

The introduction of the internet and e-commerce impacts individuals, societies, and political institutions. These impacts can be classified into four moral dimensions: property rights, information rights. Governance and public safety and welfare.