Exam #3 video questions

Ads laid claim to real, tangible ___________________ between one product and another.

differences

_______ figures prominently in Walmarts relentless drive to lower costs. It's the place many of the company's suppliers ,just turn to if they are to meet Walmarts demands for "always low prices"

China

Toxic chem uses are used in the production of paper bags, contributing to air and water pollution. Plastic production requires toxic chemicals, too.

True

U.S. consumers use 100 billion plastic bags a year, made from approximately 12 million barrels of oil.

True

Walmart is the nation's largest employer. True or False?

True

Walmart lets millions of people buy things they might not otherwise be able to afford. And that's why, good or bad, people keep shopping there. True or False?

True

What's happening is that the bulk ship,dings that come in are no longer leaving as bulk. They're getting broken down to individual pieces that then get shipped out one by one.

True

While items like clothing and diapers can ship in a plastic flexible miler, electronic and easily damaged goods will still need the protection offered by a currogated box.

True

Isn't the 1980s, _____ began to appear, proving people were willing to buy in a bulk size in a more industrial looking environment to save money. Supermarket owners converted some of their stores to this format.

Warehouse stores

They [the PR agency] have to discuss all of their moves with the healthcare provider and make sure they're both on the same page when it comes to their strategy. It's essential for both parties to stay up to date with information in the ________________ _________________________________to accurately relay information to customers.

healthcare industry

They (e-fulfillment centers) are dealing more with just the _______ that go inside these buildings know that you didn't have before.

human factors

When I was a brand manager at Proctor & Gamble, my job was basically to make sure the product was good, develop new advertising copy, design the pack. Now a brand manager has an entirely different kind of responsibility. In fact, they have more responsibility. Their job now is to create and maintain a whole _______________ for people, through which they get identity and understanding of the world, Their job now is to be a community leader.

meaning system

Another useful endpoint for all this apparel another unused inventory is _______. This includes foreign countries where unused goods are often donated or sold at steel discounts.

secondary markets

If we can provide, as consumers, a demand for more ___________________ products, it becomes easier for [retailers and suppliers] to do those jobs in improving those systems.

sustainable

It used to be that the manufacturers and suppliers dictated the ______________. It wasn't the retailer dictating to the supplier what the terms are going to be.

terms of sale

By far and away, the duck ad concept ______________________ so much better than any of the others.

tested

Retailers don't like talking about it, but __________________________________ are responsible for close to half of all losses due to shrink.

their employees

The duck was never intended to sell an insurance product.

true

What sets [Clotaire] Rapaille apart from many other market researchers is his belief that consumers are driven by __ needs and impulses

unconscious

On average, the stores now have 10 to 15 percent less inventory. Largely accomplished by reducing the ______ offered for a particular product.

variety of brands

E-fulfillment centers require a lot more people, and so now we're trading in the docks and we're turning it into _____________________________________.

vehicle parking

A supermarket is often part of a chain that owns or controls other supermarkets located in the same town or multi-state region. This increases the opportunities to offer lower prices made possible by ______________________ on the wholesale or retail levels.

volume sales

Supermarkets ______ to use the [UPC bar code] system at the retail point-of-sale.

were the first

"Give us ________." It is has become the imperative that no corporation - or any persuader - can afford to ignore.

what we want

We have to understand the unspoken needs of the people. It works. Good __________________________________ works. When we say it works, it means that marketers understand the ______________________________ (sometimes unspoken) and they deliver.

marketing research; real need of the customers

Which of the following is/are true? - Life is Good Clothing

-part of the reason they chose a name fhat people could understand inatantly was because they had no money ro advertising -they have never spent a penny on print media, radio or television [advertising] -their clothing is just a vehicle for messaging and artwork, and a way to connect and create community -they are not interested in talking about clothing ALL OF THE ABOVE

Which of the following is/are true regarding the complicated journey a return item takes?

-when goods are cheaper, and used and have to go through that whole process, often it doesn't make economical sense -so they end up in landfills -larger items like a used TV, going through that process [have] a high likelihood of being damaged and destroyed -it's this expensive, complicated reverse logistics that keep more products from being resold and recycled -most organizations don't really inspect every single item —> ALL OF THE ABOVE

What are pain points?

A specific problem that customers of your business are experiencing. - problems, plain and simple.

We're seeing a lot of warehouses go to completely ________ spaces.

Air-conditioned

At the end of the war [World War II], supermarkets were in a perfect position to benefit from the period of unprecedented prosperity and growth that followed. In the 1950s, they became symbolic of the ___________________________________________________.

American way of life

Plastics mailers generally _______

Are not accepted in municipal recycling programs, and you'll need to bring them to a store that accepts plastic bags

The 110 DCs (distribution centers) across the world are another link to the company's armor against ________

Competitive threats

What we're seeing now is that these warehouses are becoming the last stop before it gets to the ______

Consumer

______ is now the default option for all sellers when they choose how to dispose of their unsold or unwanted products stores in Amazon warehouses in the U.S. and the U.K.

Donation

When you think about what is the greatest pain point for the consumer — after having it get there safely and arrive on time — people are concerned about receiving something that is plastic or made a poly because of the _______

Environmental concerns

Paper is degradable and definitely breaks down quickly and completely in modern landfills.

Fakse

As more people settled into an area, larger retail business known as _____ appeared. They sold a wider variety of foods and canned goods along with just about everything else for the home of farm.

General stores

As we see the evolution of e-fulfillment centers, we're not really getting more pallets; we don't need more pallets. We actually need less pallets. We needs more ______

Hand picking

Over 30% of all new supermarkets under construction in the U.S. are aimed at __________________________ customers.

Hispanic

_______ can help increase customers coming to the healthcare facility and helps raise awareness about the company.

Lead generation

One reason why commonly-purchased products like milk are placed in the back of the store has to do with marketing strategies to ______. This layout is to make sure the consumer sees as much of the [other] products as possible.

Maximize sales

You gotta kind of figure out with the customers: How much do each of them want to know? And, How do you give them a concise representation of the work that you're doing so that it's __________________ to everybody?

Meaningful

Instead of having to go higher with storage (for pallets), it's higher so that you can put ______ inside the warehouse (for the shelves, buns and cubbies required for hand picking)

Mezzanines

As urban populations grew, stores became _______ . And usually neighborhoods had their own butcher shop, bakery, and grocery store. By the turn of the century [1900] A&P had become America's ______________________________ of grocery stores.

More specialized; major chain

Nowadays we're seeing the ______ go up to 30,000 feet, not 50,000 feet

Office

What may be the most important shopping aid ever invented - the shopping cart - was created back in 1937 by Sylvan Goldman, a supermarket owner in ___________________________.

Oklahoma City

The equipment the entire grocery industry needs to warehouse, transport and display perishable and frozen foods accounts for about ____________________ of the total U.S. energy use for refrigeration.

One-third

The first successful ______ grocery store was named piggly wiggly and opened in 1916.

Self-service

Warehouses are starting to transform from this place where they sat in the supply chain and they received bulk inside the building, and then that bulk basically got repackaged and then shipped out to the ______. And then the stores broke it down into smaller packages and put it on the shelves.

Stores

Walmart's technology extends to all of its ________ who get access to a trove of data.

Suppliers

So it's really the warehouse is moving it's place within the _____

Supply chain

The old school of corporate philanthropy was, "write the check at holidays, and put it out the back door." The new school, from Life is Good's perspective, is "________. Be about it."

Talk about it

Concerned about the environmental impact of plastic bags, cities like Washing D.C. and San Francisco are _____ and even _____ them.

Taxing; banning

So, you're gonna see one side of the building completely park, the other side completely dock.

True

Some of that [returned and unsold merchandise] ends up back on the Amazon marketplace [sold by Amazon's 3rd party sellers].

True

Some products can never be put back on store shelves once they have been stolen. True or False?

True

14 million trees are cut down each year to make paper bags.

True

Amazon even had a separate program called Amazon Warehouse, which sells renewed goods at a discounted rate.

True

Back in the day, warehouses were pallets, forklifts and just a few guys in the warehouse working. Nowadays with e-fulfillment you've got a thousand people inside that building, and those thousand people want to have a little bit of comfort.

True

Both paper and plastic bags gobble up natural resources and cause significant pollution.

True

Each high-quality reusable shopping bag has the potential to eliminate roughly 1,000 plastic bags during its lifetime. True or False?

True

Hundreds of thousands of marine mammals die every year after eating discarded plastic bags.

True

Plastic garbage inside small fish like Lantern fish can eventually wind up on our dinner plates inside larger fish.

True

Is it actually cheaper for many retailers to just throw customer returns away.

Yes

They define branding as: Knowing who you are, and ________________.

acting like it

The big lesson [for Walmart] is that you can't take Walmart and just duplicate it in Brazil. You have to __________________________ to Brazil. You can't take it to China and do exactly what you do in the United States.

adapt it

When a PR agency takes over, it's their job to become an ________________________ for the healthcare companies they're working with.

advisor

AFLAC would rather just create the ______________________________________ through the advertising, and then have their agents go in and really explain the need for the product.

awareness

That leaves on kind of thief, the kind of shoplifter that the big retailers are worried about -- the professionals. They're called ______. Few people know about them, but they're a growing problem...... Their main motivation is __________.

boosters; profit and greed

In about three years, AFLAC's ________________________________________ soared from 8% to 89%. That compares with the most recognized brands in the world, such as Coca-Cola.

brand recognition

So, in the apparel industry, they probably have it the hardest because you're buying two or three of the same item and then keeping the one that ______________ or looks best on you.

fits

you need to get smarter about your consumers. You need to understand their purchasing predisposition. You need to understand how they're __________. you need to understand more about THEM. And that's __________.

changing; technology

But advertisers have a big problem. The more messages they create, the more they have to create to reach us. It's led to a vicious circle of __________________.

clutter

Once you get the _____, suddenly, everything starts making sense. I understand why this car sells, this car doesn't sell. You know, I understand why- why a small $29,000 Cadillac cannot sell. You know, I understand why. Because it's ___

codes; off code

The focus on improvement usually leads to a focus on how to take ____________ out of the business. Walmart is relentlessly efficient.

costs

Other secondary markets for unused goods to go are _______ like TJ MAXX and outlet stores, where returned and unsold merchandise is sent in bulk, marked down, and sold again.

discount retailers

You put the best products at eye level. The most famous brands want to be at eye level. But there's a better spot at the end of the aisle. In the industry they are called _______________________. As they say, "Pile it high and watch it fly!"

end caps

Walmart is asking its suppliers to develop a universal rating system clearly visible on every item sold on its shelves. Products would be scored based on their ______________________ and _________________ costs. So the jeans that came from a cotton crop sprayed with pesticide would get a lower rating than ones that were not.

environmental and social

You know, we've moved from brands into _____________. Look at Tide, for instance, in the U.S. Tide's no longer a laundry detergent. It's not about getting clothes clean anymore. All detergents get your clothes clean. Tide's about a much deeper - a deeper thing than that. It's an enabler. It's a liberator. It's - I guess you think about moving Tide from the heart of the laundry to the heart of the family.

experiences

He opened up a lot of doors for AFLAC sales agents, but it is really the company's field force [of sales agents] that is out there talking and knocking on the doors that really make the sales, that really sit down with the consumers and ___________

explain what the products are

Apparel has the biggest problem with excess inventory, in part because of the current trend of _______________________.

fast fashion

They tend to put ____________________ type items right at the checkout counter.

impulse

Walmart tracks every ______________________________________, every day.

item it sells

The reason that very often these companies will incinerate products that are perfectly fine and good is because they don't want them out there in the marketplace, right? They don't want the brand to be perceived as ______________________________.

low cost

You feel the world through your senses - the five senses. And that's what's next. The brands that can move to that emotional level, that can create ___________, are going to be the brands where premium profits lie.

loyalty beyond reason

Walmart is thriving in China in some ways that are strikingly different from what it's doing back home. They have found a niche in China that's above the average income level and they [Walmart] are selling ___________________ categories with success... ...They are also selling _____________ fish.

luxury; live

There's evidence that ____________________________ is responsible for more than half of all the [employee] theft and fraud.

management

By the early 1990s, a new approach to marketing came to the fore, one that leapt right over what the product did to what the product _______.

meant

And some types of products can't be resold, like open, over-the-counter ________________________.

medicines

[The plastic shopping bag] is the _______ consumer product in the entire world.

most abundant

Plastic mailers have which benefits [over boxes] for the environment? [Select all that apply]

o A corrugated box uses 23 times more energy and produces six times more CO2 than a bubble mailer to manufacture. o Plastic mailers take up less space in containers and trucks making shipping more efficient.

For the world's largest retailer, the ability to grow hangs on the ability to grow ___________________ the U.S.

outside

Television audiences are watching _____ ads ..... If the audience is skipping commercials to get to the programs, why not become __________ themselves?

part of the programs

The secret of all persuasion is to induce the person to _______________________.

persuade himself

Unless they continue to be ______________, they can't help anybody. So they have to give customers what they want.

profitable

Amazon says its systems are constantly evaluating what its customers will want to buy, placing orders with vendors to ensure it stocks the ____________________________________.

proper amount of inventory

One percent or twelve percent, either is a failing grade for us consumers. We do a very poor job of ___________________________ our plastic bags.

recycling

We definitely see more __________________________ in warehouses nowadays. Whether it's the truck drivers or for the employees, we're just seeing the restroom counts go up.

restrooms

In many communities, police resources are stretched to the limit. Violent crimes often trump property offenses. It's up to ______ like Walgreens to collect the evidence on professional shoplifters if they want to get them out of the stores and into the jails.

retailers

_______ are a major reason why the apparel industry struggles so much with wasted inventory.

returns

If you're buying brand-name product online ______________________________ than Walmart, Walgreens, CVS, or Target can sell it for, something's wrong. It's stolen, or it's damaged, or it's both.

significantly cheaper

Often, ________________________ businesses are the most vulnerable. On average, they lose $1,000 a month to thieves.

small

This lesson - that a brand could forge an emotional, even ___________________ bond with today's cynical consumer - wasn't lost on corporate America.

spiritual

customers have also been rediscovering the simplest and oldest style of shopping for food, the _________.

street market