Exam 4 Questions

Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently concession supply has the following pricing information for one case of hotdogs sold at Wrigley Field. Total fixed costs = $1,200, selling price= $16, and variable costs = $6 What is the breakeven point in dollar sales volume?

$1,920 (break even number times sales price = 120 X16=1,920)

Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently concession supply has the following pricing information for one case of hotdogs sold at Wrigley Field. Total fixed costs = $1,200, selling price= $16, and variable costs = $6 To breakeven, concession supply should sell ______ cases of hot dogs per day at Wrigley field?

120 (Fixed costs/ (price-Variable costs) = ($1,200/($16-$6)) = ($1200/$10)=120

Your company CEO is a very conscious individual who believes in prudently utilizing the resources of the company to promote causes that are good for the environment and society-at-large. She recently asked you to work with the firm's outside ad agency to develop an advertising campaign that articulates the the company's concern about global warming. Which of the following types of advertising will you pursue to meet her expectations? .

Advocacy advertising

Savanna is a sales person for Aeropostale. Her compensation is based on a set salary plus a commission based on sales. Savanna's compensation is based on a(n)

Combination compensation plan

The Toyota corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the ford edge. Other forms of advertising that can be considered are ads that feature all the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the Hybrid versions of its SUVs. If the adds include both the Venza and the Ford Edge, they would be examples of

Comparative advertising

If a retailer orders a quantity of merchandise to be delivered to his store in Phoenix and is quoted a price that does not include shipping charges, the retailer is paying a(n) ____________ price.

F.O.D factory

Which of the following statements is true about personal selling?

Personal selling is the most precise of all promotional methods.

Sean selects several motocycles stores who are not currently his customers. He then obtains and analyzes information about the current brands of motorcycle accessories they stock, their sales trends, and credit history. Sean is engaged in which of the following?

The preapproach

The state farm group includes several companies. Probably the most well-known company in the group is the state farm insurance company , the largest auto and home insurer in the United states. State farm insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurers of homes and autos in Canada. Another company in the State farm group is the state farm bank, which was opened in 2000, beginning state farms entry into the financial services field. However, the state farm bank is not a traditional bank, in that it has no branch offices and its services are provided through state farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts. If state farm were to decide that its precious method of appropriating the advertising budget was ineffective, it could decide to allocate 2 percent of its total annual sales to advertising. However, one problem with this method is that:

a drop in sales would cause a drop in the advertising budget.

Public relations personnel create corporate identity materials including all the following except:

coupons

A sales representative for coca-cola travels to various restaurants to determine how much syrup the customers needs for the coming period. This sales representative would be classified as a(n):

field order taker

Victoria secret has decided to use non-price competition, it distinguishes its brand through all but which of the following?

rebates

Reinforcement advertising is primarily targeted at

the current users of a particular product.