exam-CH5-mk3010
Marketers are paying more attention to ethnic groups in the United States because
-cultural and ethnic dimensions are being preserved, which creates marketing opportunities. -the number of ethnic consumers is growing at a faster rate than other populations. -the wealth of ethnic minorities is growing. ethnic minorities often share buying patterns that can be important to some businesses.
Arrange the six steps in the adoption process in the correct order below, starting with the first step at the top of your list.
1. awareness 2.interest 3.evaluation 4.trial 5.decision 6.confirmation
Place the four steps of the consumer decision process (assuming no backtracking) in the correct order, with the first step at the top.
1. need awareness 2.problem solving 3.purchase decision 4. experience after purchase
Which of the following are examples of how the purchase situation influences buying?
Anne has only a few minutes between classes to buy lunch. Bob buys a Mother's Day gift. Terry bids on a painting at a charity auction
Rest is a ---------need; power is a ----------- need.
Blank 1: physiological Blank 2: psychological
Which of the following is an example of a low-involvement purchase for most people
Buying a loaf of bread
What is a reflection of how economic factors are related to psychological influences?
Consumer confidence
Which of the following are examples of social needs?
Esteem Friendship Love
True or false: A consumer's point of view toward something does not have an effect on learning.
FAlse Reason: Attitudes affect selective processes, learning, and the buying decision.
Ethnic groups in the United States are experiencing which of the following? (Check all that apply.)
Growth in buying power Growth in population
What are the four basic problem-solving steps a consumer may go through to satisfy a need? (Check all that apply.)
Identify alternatives Set criteria Information search Evaluate alternatives
Which of the following consumer statements does not suggest the rationale of an "economic buyer"?
If I had that new Louis Vuitton handbag, others would know that I have arrived."
Which of the following statements about social class is not true?
In the United States, the system for measuring social class is based solely on a person's income.
Social media does which of the following?
Increases the influence of opinion leaders
Why do market strategists need to know a lot about their customers?
It aids in adapting an existing marketing mix. It aids in developing a marketing mix. It helps them precisely target their market.
______ is a change in a person's thought process caused by prior experience.
Learning
Match the type of need on the left with its specific example on the right.
Physiological =Food Psychological =Nurturing Desire for...= Status Freedom from...=Fear
Andrea moved to a new apartment in the city and chose a nearby nail salon for a manicure. She ended up disappointed with the quality of the manicure and disliked the salon's ambiance, so she decided never to go to that salon again. What led to Andrea's decision?
Post-purchase regret
When we notice only information that interests us we are using which selective process?
Selective exposure
Which of the following are aspects of a culture?
Shared beliefs Shared attitudes Homogeneous set of people
Which of the following is an example of a personal need?
The need for accomplishment
Which of the following statements about ethnic groups in the United States is false?
The people within an ethnic group are homogeneous
Which of the following is true of opinion leaders?
They can influence what products and brands people buy.
Which of the following describes the relationship between needs and wants?
Wants are preferences a person learns.
Which of these customers is experiencing dissonance?
When Sara arrived home and tried on the dress, she wasn't sure it was right for the wedding she was going to.
Consumer psychologists argue that
a particular good or service might satisfy different levels of needs at the same time.
An attitude is
a person's point of view toward something.
Which of the following best describes a drive
a strong stimulus that encourages action to reduce a need
When consumers face a truly new concept, their previous experiences may be irrelevant. Such situations will most likely involve the _____ process.
adoption
When consumers have no experience with a new idea, they go through steps in the _____ process in order to accept or reject the idea.
adoption
A person's views towards things that reflect a like or dislike are called ______.
attitudes
What are the steps of the adoption process used by consumers when faced with a new concept?
awareness, interest, evaluation, trial, decision, confirmation
A person's opinion that is not necessarily action-oriented is called a(n) ______.
belief
Retailers create holiday-themed displays and promotions to stimulate consumer purchases during gift-giving holidays like Christmas and Mother's Day. Such marketers recognize that
characteristics of the purchase situation influence consumer behavior.
Which of the following is an economic need?
convenience
If a product that is popular in the United States is not popular in Brazil, this can be explained by -------------differences.
culture
Routinized response behavior is employed when a consumer ______.
experience the product
Jon wants to buy a new vacuum cleaner. He has talked to his sister about which model she uses and has gone online to compare different brands. He visited his local home center to test different vacuums before deciding which one he would purchase. Jon is using _____ problem solving as he makes this purchase.
extensive
The ability to meet economic needs most largely depends on _____
family income
Carol was going to buy a specific brand of facial soap. She really respects her sister's opinion of personal care items. After talking to her sister, she decides to purchase a different brand. This shows the impact of _____ on consumer behavior.
family members
Consumer behavior is usually ______.
learned
Trisha has used dandruff shampoo before, but when she gets to the store, she isn't sure which brand of dandruff shampoo to buy. After studying various labels, she picks up a bottle and heads to the checkout. This is an example of _____ problem solving
limited
The U.S. is becoming a _______ society, which brings opportunities and challenges for marketers.
multicultural
Drive-through windows are popular offerings at fast food franchises because they appeal to consumers'
need for convenience.
A(n) ------leader influences others regarding purchase
opinion
If one family member goes to the store and buys something, ______.
others may use the product
Laila enjoys purchasing items from a thrift shop run by the local animal shelter because knowing her money goes to help support the shelter makes her feel good about herself. This activity fulfills a ______ need.
personal
A major grocery store chain offers free apples at interstate rest areas during Labor Day weekend to drivers who are traveling. This is an example of how a firm might satisfy ______ needs of consumers.
physiological
A music streaming service provides its customers with recommendations based on their past listening behavior. This is an example of
predictive analytics.
The consumer decision process starts with ______.
recognizing an unmet need
Routinized response behavior is employed when a consumer ______.
regularly purchases the product
Which of the following occurs when a response satisfies a drive, strengthening the relationship between the cue and the response?
reinforcement
Which type of consumer problem solving is typically used when a consumer already has a large amount of experience in how to meet a specific need and does not require additional information?
routinized response behavior
Purchasing a life insurance policy fulfills a ______ need within consumer behavior.
safety
Connor is interested in buying a new car. During a recent road trip, he notices billboards that have car advertisements, but ignores all other billboard ads. He is using a process known as ______.
selective exposure
When people accept only information that agrees with their previously learned attitudes and beliefs, they are using a process known as ______.
selective perception
Which of the following terms refers to the process of screening out or modifying ideas, messages, and information that conflict with previously learned attitudes and beliefs?
selective perception
Luis refuses to shop at big box stores, preferring to do his shopping locally. He reads in the paper that one of these stores will be having a major sale next week, but when his sister asks him later if he wants to go to the sale, he has completely forgotten about it. What is Luis experiencing?
selective retention
OneGlow personal care products' advertising states "Makes others want to be you!" The statement best appeals to consumers' _____ needs
social
A group of people seen as having similar or equal status make up a ______.
social class
As Rhonda wandered through the state fair, she could not help but smell the kettle-cooked popcorn—and she soon bought some. This is an example of how buying behavior is influenced by ______.
surroundings
Dissonance is
tension caused by uncertainty about the correctness of a decision.
Extensive problem solving would likely be used to purchase a product ______.
that is completely new
The statement, "Of course people will buy our product—each of its features offers better value than the competition," most closely reflects which consumer behavior concept?
the economic-buyer theory
Studying how ______ affects consumer behavior is helpful in understanding why middle-aged married couples with children are less likely to buy sports cars than young married couples without children.
the family life cycle
Which of the following best describes the factors that make up a purchase situation?
the purpose, time available, and location of a purchase
Consumers make different purchase decisions when they are in a hurry. This is an example of _____ influencing a purchase situation.
time
Psychographics is the study of _____.
trust
The level of confidence consumers have in a brand is known as _____
trust
When you are shopping at the grocery store, you may choose a particular brand of orange juice because that is what you grew up drinking. Choosing that brand of juice is an example of satisfying a ______.
want
Economic buyers are consumers who ______.
want the greatest satisfaction for time and money logically compare choices
