Facebook Blueprint Study Session 1

MULTIPLE CHOICE: Complete the Sentence. You're eligible for monthly invoicing if your business manager account has a Facebook Account Representative, you've spent over $10,000 USD per month in the past 3 months, and ________________. a. You've received a notification in Business Manager to submit an application for monthly invoicing b. You've created a minimum of 10 ads in the past month c. You've selected monthly invoicing as your payment method d. Your last 12 payments were made on time

a. You've received a notification in Business Manager to submit an application for monthly invoicing

MULTIPLE CHOICE: In what ways can businesses use Inbox? a. Link their Facebook, Instagram, and Messenger accounts b. Measure ad responses c. Respond to emails d. Set up a group page

a: Link their Facebook, Instagram, and Messenger accounts

MULTIPLE CHOICE: Which of the following is not true for an ad account that is configured for manual payments? a. You must have money in your account before you can run a new ad b. A billing threshold will be set up to your account, which you can later configure c. You won't be able to switch your ad account to be configured for automatic payments d. When you run an ad, we'll automatically deduct from the money you've added to your account up to once a day, unless you're running a smaller campaign

b. A billing threshold will be set up to your account, which you can later configure

MULTIPLE CHOICE (SELECT ALL THAT APPLY): What can you do to receive more messages through Messenger? a. Add a Send Message CTA button to your personal page b. Add a Send Message CTA button to your business page c. Add a Send Message CTA button to a post on your business page d. Add a Send Message CTA button to an ad

b. Add a Send Message CTA button to your business page c. Add a Send Message CTA button to a post on your business page d. Add a Send Message CTA button to an ad

MULTIPLE CHOICE: What health and fitness images are now allowed in ads across the Facebook family of apps and services? a. Any image that shows product shots of vitamins and supplements b. Any image that shows a side-by-side comparison showing a dramatic weight loss c. Any image that shows a state of health in a neutral or positive way

b. Any image that shows a side-by-side comparison showing a dramatic weight loss

MULTIPLE CHOICE: Which of the following communication controls lets you send a custom message to people who message your business for the first time? a. Away messages b. Instant replies c. Saved replies d. Response rates

b. Instant replies

MULTIPLE CHOICE: How will you know if your ad has not been approved by Facebook? a. You'll receive a Facebook notification b. You'll receive an email that explains why the ad wasn't approved c. You'll see a warning message in Ads Manager d. None of these choices

b. You'll receive an email that explains why the ad wasn't approved

MULTIPLE CHOICE: What payment type is configured for your ad account if your payment method is PayPal? a. Primary payments b. Manual payments c. Automatic payments d. Ad payments

c. Automatic payments

MULTIPLE CHOICE (CHOOSE THREE): What are the three cost control options you have to manage how you get billed for ads? a. Billing control b. Campaign spend c. Daily/Lifetime budget d. Spending limits e. Billing threshold

c. Daily/Lifetime budget d. Spending limits e. Billing threshold

MULTIPLE CHOICE: A business is promoting alcohol in their ads. What should they do if they want to target multiple countries with different age limits? a. They shouldn't create any ads promoting alcohol since they're not allowed on Facebook and Instagram b. They should always target people who are 18 or older, regardless of their target country c. They should set the age limit to the highest age that is allowed among all of the countries they are targeting

c. They should set the age limit to the highest age that is allowed among all of the countries they are targeting

You can earn a "Very Responsive to Messages" badge on your page once you have: (2)

1. A response rate of 90% or more 2. A response time of less than 15 minutes

When it comes to creating a local promotion, remember these three things:

1. Add your business location to your page 2. Select a CTA for your Promotion that fits the goals of the promotion 3. Pick an audience, duration, and budget that fits the goals of this promotion

What are some of the different reasons that your business may not be a good fit to advertise on Facebook? (7)

1. Adult Content 2. Sale or Consumption of Drugs 3. Online Gambling 4. Sale of Weapons, Ammunition or Explosives 5. Online Pharmacy 6. Promoting the Sale of Tobacco 7. Dating or "adult friend finder" site

What are the different formats for Audience Network ads? (5)

1. Banner Ads 2. Interstitial 3. Native Ads 4. Rewarded Video 5. In-Stream Video

What are the benefits of a lead generation campaign? (5)

1. Connect with high-value customers 2. Contact forms built right into the ad 3. Choose which questions to ask in your form 4. Download your leads easily 5. Pre-populated for faster completion

Why would you want to include the Audience Network to your Facebook ad campaign? (3)

1. Connect with more of the people you care about, no matter where they are on the web 2. Show your Facebook ads outside Facebook - without creating extra work for you 3. Helps deliver your ad to more people, making your campaign more impactful

What are the different features of promoting your business from your Facebook Page? (6)

1. Create ads quickly as it pulls directly from your page 2. Find the right audience by targeting by age, gender, location, interests, and more. You can also save and reuse the audiences for later use. 3. Reach people where they are (desktop, mobile, tablet) 4. Set your budget and duration 5. Manage ads on the go from either your desktop or mobile 6. Get details performance reports right from your page (Go to the Insights tab and look for actions on page and page views)

What are the "dos" of Facebook Ad landing pages?

1. Do present content in a clear way that's easy to navigate 2. Do ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience. 3. Do clearly connect the branding in your ad with that of your landing page

What are three quick tips to make your lead generation campaign successful?

1. Don't ask too many questions 2. Make a strong call to action 3. Download your leads

What are the "don'ts" of Facebook Ad landing pages?

1. Don't direct ads to landing pages with minimal original content, low-quality content or content that is difficult to access 2. Don't distract from your landing page's original content with excessive embedded or pop-up ads 3. Don't bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy 4. Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through to other ads to access the site's content 5. Use low-quality advertisements or shocking or sexually graphic ad imagery

What are the three different ways to share and connect on Instagram?

1. Feed 2. Stories 3. Direct Message

What two page roles are used for team members focused on Finance?

1. Finance Editor 2. Finance Analyst

What are the main reasons to use Messenger for your business? (5)

1. Globally, over 70% of people surveyed expect to message businesses more with customer service questions and 59% expect to message businesses more to make purchases 2. Encourage confidence in your business 3. Convenient for people 4. Connect directly every stage of the journey 5. Shape your relationship now and in the future

What are the four tools that can help you be responsive? (4)

1. Greeting 2. Instant Reply 3. Saved Replies 4. Away Messages

What can you use an event objective for?

1. Increase ticket sales 2. Reach more people and drive more ticket sales by boosting an event 3. Focus your targeting on reaching people nearby who can easily attend the event 4. Use compelling, high-quality creative to help drive engagement 5. Set your budget according to how many people you'd like to reach, taking into account potential revenue from ticket sale 7. Can potentially connect to an event on another site using events API

What are the benefits of creating a Facebook Page? (6)

1. It's free 2. Your competitors are already using Pages 3. Humanize your brand 4. Learn about your audience 5. Build your community 6. Grow your brand

What are the benefits of using Instagram for business? (2)

1. It's free for people and businesses to create Instagram profiles and businesses get additional features 2. As a business, you can share posts, stories and direct messages

What are the three different types of Messenger ads?

1. Messenger Inbox 2. Click-to-Messenger 3. Sponsored Messages

What are some Facebook ad policies that you should always keep top of mind? (6)

1. Misleading buttons 2. Health and fitness before and after images 3. Sexually suggestive images 4. Shock and scare tactics 5. Brand assets 6. Text penalty

What are the different ways to manage your messages? (5)

1. Page Inbox 2. Context Cards 3. Labels 4. Notes 5. Assign messages

What is the best content to boost from your Facebook page? (4)

1. Photos or videos 2. Relevant content 3. Sales and promotions 4. Products and services

How can an advertiser control where their ads appear? (4)

1. Placement Opt-Out 2. Inventory Filter 3. Publisher List 4. Block Lists

Why should you want to run page promotions (3)

1. Promote a call to action: drive page action that is most important to you 2. Promote local business: encourage people nearby to visit your business' location 3. Boost post: more people to see and engage with your posts

What are the three different types of page promotions?

1. Promote website 2. Promote page 3. Promote event

When it comes to promoting your Page, remember these two things:

1. Promoting your Page will introduce you to people who may be interested in your business. Once they "like" your Page through the ad, they may see your content updates in their regular News Feed 2. Pick an Audience, Duration and Budget that fits the goals of this promotion

What are the benefits of a boosted post? (5)

1. Quickly convert content you've already created and shared into an ad by boosting a post 2. Boost a post to help increase awareness and engagement with your audience 3. Post often, post well, and boost your best posts 4. Include call to action buttons in your boosted posts to drive actions important to you 5. Target your ad to audiences for whom your content is most relevant

How can you use Messenger? (7)

1. Send direct or group messages 2. Make voice and video calls 3. Exchange photos, videos, stickers, audio clips and files 4. Play games with friends 5. Make fast, secure, free payments 6. Send maps and locations 7. Discover and interact with businesses

If you are wanting to control your post per optimization event, Facebook recommends: (2)

1. Set a constrained bid 2. Maximize spend as much as needed so that it meets your cost goal

If you are wanting to control your total ad spend, Facebook recommends: (2)

1. Set your budget at the max amount you want to pay for your ad 2. Set your bid and target options to be as flexible and broad as possible

Why may your ad be rejected for the landing page? (2)

1. The landing page isn't fully functional 2. Doesn't match the product/service promoted in your ad or doesn't fully comply with FB's advertising policies

What are the different ways you could optimize your ad? (7)

1. Try targeting different demographics 2. Try targeting people who look similar to your current customer (a lookalike audience) 3. Reach people near your business (within 25 miles, etc.) 4. Narrow your audience 5. Don't run the same ad for too long: recommended once a week 6. Test different creative (video vs. image) 7. Create different ads

What are the different types of response rates? (4)

1. Typically replies within a minute 2. Typically replies within an hour 3. Typically replies within a few hours 4. Typically replies within a few days

Tax laws vary between countries and change rapidly. In general, digital services (including digital ads) are subject to transaction taxes. What are three examples of transaction taxes?

1. Value Added Tax (VAT) 2. Good and Services Tax (GST) 3. Sales Tax

How are you able to edit live promotions?

1. With a boosted post, you can edit the audience, budget and duration. 2. For all other objectives, you can edit creative, content, audience, budget, and duration

How can you download leads from your lead generation campaign easily? (2)

1. You can download your leads directly from Facebook 2. You can connect your leads to a CRM

When it comes to promoting your website, remember these three things:

1. You can send people to any webpage that you own (either through the main page for your business, a page that you have built for a special event or promotion, or a third-party partner site) 2. Pick an audience, duration, and budget that fits the goals of your promotion 3. Use a Facebook Pixel to track conversions by website visitors

What are the different landing page policies for a Facebook ad? (5)

1. You can use a Facebook page as a landing page such as a business page or group (open or public). You can't direct people to Facebook.com 2. Geographic IP Address Restriction - meaning you can't send to a website that is restricted in certain areas 3. Must be a functioning web page with no error messages 4. Web of Trust - meaning the landing page linked to your ad must not have been negatively flagged by Web of Trust (a website review service that has no affiliation with Facebook) 5. Prohibited Content

When it comes to promoting your CTA button, remember these three things:

1. Your CTA is a one-click way for people to interact with your business. Pick a button that drives the behavior you'd like visitors to your Page to take. 2. Pick an audience, duration, and budget that fits the goals of this promotion 3. You can change or remove your CTA at any time

Various factor can drive different tax treatment on your ads purchases including: (3)

1. Your tax registration status 2. Your legal address 3. Your advertising for a business purpose

How many times can you change the location on a boosted event post?

3

MULTIPLE CHOICE: Which Page promotion type gives you the options to optimize for either ticket sales or awareness? a. Page Promotion b. Post Boost c. Lead Ads d. Event Boost

d. Event Boost

MULTIPLE CHOICE: Which Messenger feature lets you set a customizable note that will appear when someone opens a new message thread with your Page but BEFORE they send their first message? a. Saved Replies b. Away Message c. Instant Reply d. Greeting

d. Greeting

What is a daily budget?

A daily budget is an average amount you want to spend on an ad daily. It is available when you create an ad with the PROMOTE or BOOST button and through ADS MANAGER

What is a lifetime budget?

A lifetime budget is the total amount you want to spend over the entire run-time of your ad. This is available when you create an AD SET through ADS MANAGER.

MULTIPLE CHOICE: If you have a brick and mortar location and want to drive engagement from people nearby, what's a good optimization strategy to try? a. Boost a post for website traffic b. Target a specific demographic c. Broaden your audience d. Target a local audience

d. Target a local audience

MULTIPLE CHOICE: What is a primary benefit of creating ads through your Page rather than through Ads Manager? a. They perform better b. They cost less c. They have more options for objectives and placements d. They are faster to create because the images and text are pre-populated

d. They are faster to create because the images and text are pre-populated

Where can you find metrics for your Page?

Ad Center and Insights Tab

What happens with a creative used for a Facebook Ad that has too much text?

Ad with higher amounts of text will receive less or no delivery as a penalty. For any text you use in your ad, we recommend that you include it in the post, rather than the image.

What does it mean to optimize?

Adjustments base don results

Facebook strives to ensure that brands feel safe when advertising across Facebook family of apps and services. How do they promote suitability to their brands?

Advertisers don't want to be associated with content and ad pairing that poses unique brand risks (soft drink brand appearing next to obesity articles). This is unique to each advertiser depending on their product, brand, etc.

What is a Placement Opt-Out

Advertisers may opt out from showing ads in any placement, including in-stream video, Instant Articles, and Audience Network if they do not want to run their ads within these environments.

What is a boosted post?

After you post to your Page, you can "boost" that post. This turns the post into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between the organic post and boosted post is the addition of a "sponsored" label

What are automated ads?

Automated ads are used to continually promote your page

What is a Block List?

Block lists enable you to block delivery of ads to specific apps, domains and Pages

What is the best Page CTA to use to make it easier for people to book travel or make an appointment?

Book Now

What CTA button options are available for "Book Services" category on a Facebook Page?

Book Now; Start Order

What is Facebook used for?

Businesses and people use Facebook to make meaningful connections and share

How can you help customers discover your products and services on your Page?

By prominently displaying a call to action button - it will be clear about the action that you want customers to take.

What is the best Page CTA to use to let people call you with a single tap of their mobile phone?

Call Now

What CTA button options are available for "Get in Touch" category on a Facebook Page?

Call Now; Sign Up; Apply Now; Contact Us; Get Quote; Send Message; Send Email

What is the best Page CTA to use to take people to a form on your website to get more leads?

Contact Us

How can you engage with your local community with a Facebook Page?

Create Facebook events, create a group and link it to your page, post jobs

What happens when you select the Local Business category when you create your page?

Customers are able to rate your business and write reviews.

What is an instant reply for a Facebook Page?

Customers who message your Page for the first time are sent instant replies automatically. This is a great way to let potential customers know that their message has been received and to thank them for reaching out.

What is the general rule for if you are promoting alcohol across different regions and countries?

Different regions and countries have different age restrictions for purchasing alcohol. Your best bet is to target the highest age restriction across the different locations to ensure that your ad does not get rejected OR creating different ad sets with different targeting for each region/country

If you have a balance due and your payment method is failing, Facebook suggests:

Editing or removing your current payment method

What is the most important thing that you need before you can run ads on Facebook?

Facebook Page

How are you able to manage and measure results for a Facebook Page?

Facebook Page Manager App, Inbox and Page Insights

What is the most important thing that you need before you can create a Page for your business?

Facebook Profile

How does Facebook identify content that violates their standards?

Facebook relies on a variety of tools and processes including human review of 30,000 people, automated tools (AI), community reporting and expert consultation to help them identify and remove content that violates their standards.

What is the non-discrimination policies for ad targeting?

Facebook's advertising policies prohibit advertiser from using ads to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as: 1. Race 2. Ethnicity 3. National Origin 4. Religion 5. Age 6. Sex 7. Sexual Orientation 8. Gender Identity 9. Family/Marital Status 10. Disability or medical or genetic condition

What are the Facebook family of apps? (4)

Facebook, Instagram, Messenger, Audience Network

TRUE OR FALSE: You can only use your website's home page as the link in your Promotion.

False

What is the best Page CTA to use to take people to a form on your Page so they can request more information about your business?

Get Quote

Why should you use Messenger for your business?

Globally, more than 10 billion messages are exchanged between people and businesses every month with 1 billion of those messages on Messenger alone

What do the Facebook ad policies refer to?

Headline, Body Text, Landing Page (destination URL)

What is a saved reply for a Facebook Page?

If you get the same questions frequently - you can create saved replies for them. For example, if you notice that a lot of customers are asking for pricing for a particular service or product, you can create a response to use later whenever you get a new message with the same question.

How can customers pay you for your Shop items?

If you have US page with a shop that lets you check out on Facebook, you can use Stripe or PayPal to collect payments from customers. If you have a different kind of shop that sends people to your website to complete a purchase, you'll be paid according to the payment method on the website.

How will you know if you're elegible to receive invoicing from Facebook?

If you're eligible, you'll receive a notification in Business Manager to complete and submit an application for monthly invoicing

How can providing information in the about section of the Facebook Page help?

It can make it easier for customers to discover you on Facebook and enhance your presence on search engines.

How does the Facebook family of apps and services help businesses?

It gives businesses more opportunities to reach and engage with their most relevant audiences. Facebook can also help you optimize your budget and ad placements to reach audiences efficiently. The family of apps are designed to work together.

Why would a promotion be created for an event on your page?

It is created to drive awareness and sell tickets to your event

Why would a promotion be created for a page on your page?

It is created to drive more likes, comments, and shares

Why would a promotion be created for a website on your page?

It is created to send people to your site

What is the best Page CTA to use to get people to join your group on Facebook?

Join Community

How do lead generation ads connect with high-value customers?

Lead ads offer people the chance to learn more about your business and can help you find customers most likely to make a purchase.

What is the best Page CTA to use to direct people to where they can learn more about your business?

Learn More

What is Messenger used for?

Messenger lets you connect with people and make conversation happen in real time.

How many active businesses exist on Facebook?

More than 70 million

Facebook strives to ensure that brands feel safe when advertising across Facebook family of apps and services. How do they promote sensitivity to their brands?

Most advertisers can prevent themselves from aligning themselves with content that falls within commonly agreed upon categories of risk when showing ads (social issues, tragedy and conflict, dating, gambling)

What is the most effective way to make quick changes to an existing promotion?

Pause it

What is Instagram used for?

People come to Instagram to be inspired and discover things they care about. That includes content from brands and businesses.

What are the most important metrics for a boosted event?

People reached and event responses

What are the most important metrics for a local business promotion?

People reached and local impressions

What are the most important metrics for a page promotion?

People reached and page likes

What are the most important metrics for a boosted post?

People reached and post engagements

What are the most important metrics for a website promotion?

People reached and website clicks

How can an instant reply be used to help you become more responsive?

People will receive this automatic message to let them know that you'll get back to them soon or to thank them for contacting your Page.

What is the best Page CTA to use to let people download or play your game?

Play Game

What is a Publisher Delivery Report tell you?

Provides you with a list of where your ads have run within in-stream videos, Instant Articles, and apps and websites on Audience Network

When will your response rate appear on your Facebook page?

Response times are only visible on your Page if you visit it at least once a week and answer 90% or more of your messages

What are sections used for on your Facebook Page?

Sections let you highlight what your business offers. Depending on the page category you choose, you can add different sections.

What is the best Page CTA to use to get more people to see and claim offers on your Page?

See Offers

What is the best Page CTA to use to make it easier for people to email you directly from your Page?

Send Email

What is the best Page CTA to use to make it easier for people to send a message on Facebook?

Send Message

What is the best Page CTA to use to get more people to see and buy products on your website or Page?

Shop Now

What CTA button options are available for "Make a Purchase or Donation" category on a Facebook Page?

Shop Now; See Offers

Is the SHOP section free to use?

Shops are free to use. Facebook does not take a percentage of earnings.

What is the best Page CTA to use to take people to a form on your website to get more leads and subscribers?

Sign Up

What is the best Page CTA to use to make it easier for people to order from your restaurant?

Start Order

What kind of CTA button would be best for businesses who are partnered with a food delivery service?

Start Order

What CTA button options are available for "Start an Order"

Start an Order

How is Instagram used?

Strengthens relationships through shared experiences. It is a place where visual expression inspires visual action.

TRUE OR FALSE: A finance editor can edit account spending details and payment methods. A finance analyst can only view them

TRUE

TRUE OR FALSE: In Business Manager, you can manage multiple ad accounts and/or Pages under one centralized platform. When you add a payment method in your Business Manager, you can use it across all ad accounts that are connected to your Business Manager account.

TRUE

TRUE OR FALSE: Messenger is included with every Facebook Page created.

TRUE

TRUE OR FALSE: Taxation on your digital ads depends on a variety of factors, including your tax registration status, purpose of your advertising uses and/or your legal address

TRUE

TRUE OR FALSE: Budget and ad spend are related but distinctly different things.

TRUE: Budget is the amount of money you're willing to spend to run your ad. Spend is the actual amount from your budget that was spent.

What is the Audience Network?

The Audience Network is part of Facebook's family of apps and services, which includes Facebook, Instagram and Messenger.

What is the Inventory Filter?

The Inventory Filter helps you have extra control over the level of sensitivity of content your ads appear within on Facebook Instant Articles, Facebook in-stream video and Audience Network

What is the SHOP section on a Facebook Page?

The SHOP section is where you can showcase and sell your products directly on Facebook. Your customers can subscribe to our shop or call you right from your page. This feature was designed so you could create and manage shops without needing to work with a third-party partner.

What is an away status for a Facebook Page?

The away status lets customers who visit your Page know when you're not available to reply. This is useful if your company only responds to messages during certain hours of the day.

How are lead generation forms pre-populated for faster completion?

The form is pre-populated with information people have shared with Facebook such as their name and email address, making it easier to complete the form

What is the Inbox on Facebook Pages?

The inbox lets you view and respond to comments and messages across your Facebook, Messenger, and Instagram accounts. This can make it easier to keep track of customer communications across all three channels from a single place.

What does the Publisher List do?

The publisher list lets you see a list of where your ads could potentially deliver

What are Sponsored Messages?

These allow you to send highly targeted promotions directly to the people who have already talked to your business in Messenger.

What is a Messenger Inbox ad?

These appear in Messenger alongside direct conversations

What is a Click-to-Messenger ad?

These are ads Facebook, Instagram, or Messenger send people into a Messenger conversation with your business

What does the Finance Editor page role let you do?

They can view and edit all items including invoices, account spending details, payment methods, etc.

Facebook strives to ensure that brands feel safe when advertising across Facebook family of apps and services. How do they promote safety to their brands?

They do not align brands with content that no advertiser wants to run ads adjacent to, near or embedded within. This is FB's brand safety floor. (Terrorism, Graphic Nudity, Hate Speech)

What does the Finance Analyst page role let you do?

They only have the view capability and cannot fill out credit card information

When would you use the Ad Center tab?

To get a gist of how your specific promotions are performing

When would you use the Insights Tab?

To get an overview of how your Page is performing

How can you make saved replies more personal before sending?

To make messages more personal, you're able to read and edit saved replies before sending them.

TRUE OR FALSE: You can preview what your promotion will look like in different placements as you edit the creative content

True

TRUE OR FALSE: You can't edit text, image(s) and video once your boost has been reviewed and published. If you decide that you want to change your text or creative, you'll need to create a new post and boost it again.

True.

What is the Facebook ad creative text rule?

Try to include as little text as possible on the image itself. We recommend text comprise no more than 20% of the image's area.

What is the best Page CTA to use to take people to your app to increase downloads or engagements?

Use App

What CTA button options are available for "Download App or Game" category on a Facebook Page?

Use App; Play Game

What is the best Page CTA to use to encourage people to watch a video on your Page or your website?

Watch Video

What CTA button options are available for "Learn More" categoryon a Facebook Page?

Watch Video; Learn More

How can you show your brand identity on Facebook Pages?

With a cover photo or video

On average, when will you know if your Facebook ad has been approved or rejected?

Within 24 hours

Can you use a Facebook Page as a landing page such as a business page or group (open or public)?

Yes. You just can't direct people to Facebook.com by itself

How can a saved reply be used to help you become more responsive?

You can answer commonly asked questions with saved replies. These can help the accuracy in your messages.

How can you customize which questions to ask in your lead generation form?

You can customize the questions in your customer contact form so that it's tailored to your business

When are you able to use invoicing on Facebook?

You can only get invoicing when you have spent more than $10,000 in 3 months and you have a Facebook business representative. Otherwise, you have to have a credit card on file.

What kind of sections can you add to your Facebook Page?

You can promote products with a SHOP section. You can display services with a SERVICES section. You can communication job openings with a JOBS section.

Can you see where you ads have run on the Audience Network?

You can see where your ads have been shown on the Audience Network after your campaign is running by viewing your delivery report.

How can an away message be used to help you become more responsive?

You can send automatic away messages when your business is closed or when you're on vacation to let customers know they may experience a delay in response. It's helpful to let people know when they can expect a response or where to find other information.

What is an away message for a Facebook Page?

You can send automatic messages to let customers know when they can expect a response or where to find other information.

How can you use the Audience Network?

You can use Audience Network to deliver ads on apps and sites beyond Facebook where people spend their time. You don't need to create or upload new ads for Audience Network because Facebook will use the same ad you create for your Facebook campaign and automatically adapt it to fit the app or website where it appears.

How can a greeting be used to help you become more responsive?

You can use a greeting as a customizable welcome message that will appear when someone starts a new message thread with you but before they actually send their first message to you. It can be a great way to greet people and set a friendly tone.

What is the age limit on health and fitness ads?

You cannot target health and fitness ads to users lower than the age of 18.

What is an important targeting benefit of the Audience Network?

You have the options to block specific categories of apps and websites, or even block specific domains and apps.

When are manual payments used?

You must add money to your account first before you can run a new ad. Facebook then automatically deducts from this amount up to once a day as you run ads. You will not have a billing threshold since you control how much money is added to your accounts. You are able to add money to your balance with credit or debit cards.

How will Facebook notify you that your ad has been approved or rejected?

You should receive an email from Facebook with an explanation

When are automatic payments used?

You will have an initial billing threshold (unless you use direct debit). Facebook will bill you when your ad spend reaches your billing threshold and again on your monthly bill date for any leftover costs.

MULTIPLE CHOICE (CHOOSE TWO): Which of the following are true about the SHOP section for pages? a. Business owners can create a Shop without an outside partner b. A business can post their store hours c. Facebook does not take a percentage of earnings d. Customers can set appointments in a business's shop

a. Business owners can create a Shop without an outside partner c. Facebook does not take a percentage of earnings

MULTIPLE CHOICE: If you use a manual or automatic payment type, how do you access and view your transaction history in Business Manager? a. By going to the Billing section of Business Manager b. By clicking on your ad campaigns c. By going to the Accounts section of Business Manager d. By accessing Ads Reporting

a. By going to the Billing section of Business Manager

MULTIPLE CHOICE (CHOOSE TWO): What are two policies a business must follow in regards to landing page destinations? a. Can't direct people to the Facebook homepage (facebook.com) b. Can't direct people to a website that is restricted to certain regions (only if it matches the regions used for targeting) c. Must use a landing page that functions in all web browsers and can't lead people to a site that's under construction d. Can direct people to a Facebook Group if it's a closed group, but not a secret group

a. Can't direct people to the Facebook homepage (facebook.com) c. Must use a landing page that functions in all web browsers and can't lead people to a site that's under construction

MULTIPLE CHOICE (CHOOSE THREE): How can a business grow a vibrant community on Facebook? a. Create Page posts that are relevant to their target audience b. Provide information in the About section on their Business Page c. Create a Group to form a community around common interests, causes, issues or activities d. Link their Group to their business page e. Manage push notifications, post updated, upload photos and videos - right from Groups

a. Create Page posts that are relevant to their target audience c. Create a Group to form a community around common interests, causes, issues or activities d. Link their Group to their business page

MULTIPLE CHOICE: What is considered to be a characteristic of buying Facebook Ads for a business purpose? a. If you have or will use Facebook Ads to promote goods or services for economic gain b. If you have or will use Facebook Ads through Business Manager c. If you have or will use Facebook Ads to promote your business that has over 10 employees d. If you have or will use Facebook Ads to promote private, non-business purposes

a. If you have or will use Facebook Ads to promote goods or services for economic gain

MULTIPLE CHOICE: Select the answer that best describes what an account spending limit is: a. It's an overall limit on how much money my ad account can spend across all of my ad campaigns b. It's an amount of money I want to spend on a particular ad c. It's my overall budget for all my ads. d. It's a control that lets me choose how much money I want to spend in a month

a. It's an overall limit on how much money my ad account can spend across all of my ad campaigns

MULTIPLE CHOICE (SELECT ALL THAT APPLY): Why is it important to use Messenger for your business? a. One billion messages are exchanged between people and business on Messenger b. You can connect to people directly at every stage of the buying process c. Among people surveyed globally, over 70% expect to message businesses more with customer service questions in the future d. Messenger doesn't automatically turn on when you create your Business Page

a. One billion messages are exchanged between people and business on Messenger b. You can connect to people directly at every stage of the buying process c. Among people surveyed globally, over 70% expect to message businesses more with customer service questions in the future

MULTIPLE CHOICE: What responsive rate and response time must a business have to earn the "Very Responsive to Messages" bade for their page? a. Response rate of 90% and response time of less than 15 minutes b. Response rate of 90% and a response time of less than 30 minutes c. Response rate of 70% and response time of less than 10 minutes d. Response rate of 100% and a response time of less than 5 minutes

a. Response rate of 90% and response time of less than 15 minutes

MULTIPLE CHOICE: (THREE) Where would you go to see how many people your post reached? a. The post itself b. Posts tab c. Insights tab d. Ad center tab

a. The post itself c. Insights tab d. Ad center tab

MULTIPLE CHOICE (SELECT ALL THAT APPLY): How can you stay organized while being personal through Page Inbox? a. Use information in the context card to personalize your messages b. Add labels and notes to keep track of your conversations c. Assign messages to different individuals to follow up with customers d. Only message customers when they want to make a purchase

a. Use information in the context card to personalize your messages b. Add labels and notes to keep track of your conversations c. Assign messages to different individuals to follow up with customers