Fish vocab 4.03
Exclusive sponsorship rights
Contract where sponsoring business is the only provider for a sport/event
Infomercial
Lengthy commercial that looks like a television program
Contract
Enforceable written agreement
Licensing
Agreement allowing one company to use another's trademarked property
Endorsement
Approval by a reputable external source
Sport/event entity
Athlete, team, league, or event on any level
Cross-promotion
Celebrity endorsing multiple products or products for another company
Brand
Combined impressions and experiences associated with a company, good, or service
Licensee
Company that wants to manufacture and sell products using trademarked property
Slogan
Easy-to-remember phrase
Sponsor
Exchange money, goods, or services for public recognition
Guarantee
Fee paid by licensee to use trademarked property
Federal Trade Commission
Government agency enforcing antitrust laws and prohibiting unfair practices
Services
Intangible activities performed by others for money
Tangible item
Item capable of being touched, smelled, tasted, seen, or heard
Branded product
Item featuring only the manufacturer's logo, not another company's trademark
Copyright
Legal protection of original works and intellectual properties
Logo
Name and/or symbol used by a business
Return on Investment
Net profit divided by investment, measure of ad/campaign success
Ambush marketing
Non-sponsoring business associating with an event to gain recognition
Branding
Ongoing decision-making process about the use of brands
Licensor
Organization or company holding rights to trademarked property
Advertising
Paid non-personal presentation of ideas, images, goods, or services
Royalties
Percentage of sales paid by licensee to licensor
Sport marketing
Planning and executing sports ideas, goods, and services to create exchanges
Retailing
Providing a product directly to the ultimate consumer
Sponsorship
Provision of financial or other support in exchange for public exposure
Letter of agreement
Short document outlining terms of arrangement between two parties
Testimonial
Statement by user proclaiming benefits received from a product
Trademarked property
Symbol, design, or word used to identify a good or service
Partner
Term frequently used for sponsor
Image
The way something is viewed
Social media hijacking
Using another person/organization's social media to distribute own messages
Exploit the sponsorship
Utilize every promotional avenue to gain brand recognition
Celebrity endorser
Well-known person who approves, promotes, or supports a good or service
