FTC quiz

what is a corrective advertising

FTC orders the company to run a message correcting a mistake made in a previous advertisement

what is ad substantiation

FTC requires data to support claims made

what is a consent agreement

a legal arrangement; the adviser must modify or discontinue a practice but does not admit any violation

when was the FTC established

1914

what is puffery

an innocent exaggeration to "puff up" a product

what are the 4 tools the FTC uses

consent agreement; cease and desist order; corrective advertising; corrective advertising; ad substantiation

what is fraud

deliberate deception designed to secure unfair or unlawful gain by cheating the consumer

what doess FTC stand for

federal trade commission

what is cease and desist order

legal order requiring an advertiser to stop a practice immediately

what is deception

misrepresentation or omission that misleads consumers