GA DECA ADVERTISING TEST

Which of the following is an example of a material resource:

A piece of manufacturing equipment

Which of the following is an example of a project that enhanced an existing product:

A software update for your computer

Which of the following should be included in GDP:

A tractor purchased by a farmer to use for his crops

Which of the following is an example of a product extension in services marketing:

A transportation company offering new routes

Tarah uses nonverbal cues, paraphrasing, and questioning to let her coachee know that she´s listening. What technique is Tarah using?

Active listening

Which of the following are promotional materials that advertising agencies design for their clients by using desktop publishing software:

Advertisements, catalogs, and brochures

Why is the practice of tracking consumers´; online activity with ¨cookies¨; such a controversial issue in the advertising industry?

Advertisers want to use these to target consumers by their habits and interests, while many experts and consumers view this as a serious invasion of individual security and privacy.

What type of competitor information might a sportswear retailer maintain in a database?

Advertising activities

Which of the following is an example of an unethical practice related to obtaining marketing information about a competitor:

An OQR business associate poses as a security guard at the PRW Corporation´s headquarters to obtain information about the corporation´s business activities.

Which of the following is a cost of credit:

Annual fees

Which of the following guidelines should a job applicant follow to communicate effectively during an interview:

Answer each question briefly and completely

Which of the following factors might make it difficult for a salesperson to sell a new product to a customer who has been buying a competing product for many years:

Attitude

Which of the following situations is an example of a marketing researcher obtaining secondary data:

Ben reads a trade magazine.

Which of the following is an important component of a business´s press kit:

Biographies of key company figures

Jeremy´s Nutrition Company brands its new J-Bar protein bar with a logo, tagline, and color scheme. What is the final stage of brand loyalty that new products like the J-Bar strive to reach?

Brand insistence

What are three types of buying?

Buying for resale, buying for transformation, and buying for business use

Which of the following factors should a business consider when setting final prices:

Competition

A government agency established product standards that manufacturers must follow when producing their goods. In this situation, the type of authority that the agency is exhibiting is the control of

Conduct

What type of law focuses on issues regarding the promises that businesses make with their customers, vendors, and other business partners?

Contract

What type of marketing data can a business obtain by reviewing its inventory reports and customers´; invoices?

Customers´ product preferences

What is the relationship between data and information?

Data become information after being processed and organized.

What step would occur first in the creative process?

Define the question or problem.

Which of the following is a type of computer-software program that an advertising agency would use to lay out a brochure for a client:

Desktop publishing

Which of the following is a way that government regulates business operations to create a fair marketplace:

Discouraging price-fixing

To gather information for an environmental scan, Greenburg Industries gathers 12 of its loyal customers to get insight about their needs, wants, and preferences. What method is the business using to obtain information?

Focus group

Which of the following do employees have the right to do?

Form unions

What component of a print advertisement should be designed to immediately grab the reader´s attention?

Headline

When selecting television commercial spots, what venue has the most potential in reaching a lumber retailer´s target audience?

Home-improvement show

When a lender rejects a consumer´s loan application, what is it required to do?

Inform the consumer about why the loan was denied

What single development is thought to have created the era of greatest upheaval and change for the advertising industry and its future in the 21st century?

Interactive media

What type of software program do businesses use to monitor and order the items they need for resale?

Inventory management

What makes advertising different from other forms of communication an organization directs to its potential customers?

It is persuasive and paid for.

While facilitating a brainstorming session to generate product ideas, Gavin told Amy that her idea would be too expensive to implement. What did Gavin do wrong while facilitating the brainstorming session?

Evaluated the idea

How can an individual employee help protect company information on a daily basis?

Log out of his/her computer when leaving work

What design factor might keep Internet surfers from revisiting certain websites?

Long download times

Which of the following is an example of a procedure:

Megan must enter a specific username and password to access her work computer.

Which of the following is an example of an effective subject line for a professional email:

Mtg. rescheduled for 3 p.m.

An app developer tells users that a certain app will be available on a certain date. On the release date, it doesn´t have the app available. What negative action is the developer demonstrating?

Not keeping promises

What are the major differences between organizational and consumer buying?

Organizations tend to buy in larger quantities, and the products have higher value.

In which section of the marketing plan is the following statement most likely to be found: ¨The RTR Company will use customer-satisfaction surveys and will analyze a variety of reports and metrics to continuously evaluate its progress.¨

Performance and implementation

Kendra owns a small business that sells student-developed apps to residents in her community. What type of distribution channel is being used?

Producer to retailer to consumer

What element of the marketing mix involves considerations such as the types of brands that the business carries and the types of support services the business offers?

Product

At Paul´s job, he´s in charge of building a positive public image for his company. He develops relationships with the public and media and manages crises that may threaten his company´s reputation. Which of the following marketing careers does Paul have:

Public relations

While reviewing financial information, Troy noted that the company earned $245,956 in January, $248,122 in February, and $252,878 in March. Which of the following most likely summarizes the company´s financial situation:

Sales are steadily increasing.

Zach is inputting numerical data into an electronic worksheet containing a series of rows and columns. What is Zach creating?

Spreadsheet

Businesses wishing to compare the advertising rates of various media can obtain rate information from the __________ database.

Standard Rate and Data Service (SRDS)

Why do advertising agencies often use specialized computer programs to present information to clients?

To create visual appeal

Why should you model ethical behavior even when no one is watching?

To engrain and build ethical habits

Why do local businesses use promotion?

To inform local residents about their products(s)

Which of the following is a reason why businesses create promotional signs:

To provide accurate information

For what purpose do businesses use data mining?

To see patterns within data

Which of the following is an example of human resources management:

Tony explains the company´s policies to a new employee during orientation.

What is an advantage to companies that use integrated software programs?

Users can combine information from different applications.

Tying agreements are illegal under which of the following conditions:

When they reduce competition

Last year, several of Readmore Bookstore´s employees hurt their backs while lifting heavy boxes. As a result, the bookstore is reteaching its workers how to lift heavy boxes of books safely. What type of control is the business using to protect its employees´; health and safety?

Work-practice control

An organizational tool that can help you schedule a project and figure out the order of work you need to complete is

a flow chart

The primary purpose of a creative brief is to summarize the

action plan for all brand communications.

The main way that economic factors influence the external business environment is by

affecting customers´ ability to spend.

Alexis can´t quit thinking about her father´s recent job loss and has trouble listening to her friend talk about her prom dress. This is an example of

an internal distraction

If your supervisor gives you negative feedback, and you are unsure how to correct the problem, you should

ask the supervisor for more information

For a business to continue to exist, it must have something to

associates

A hotel advertises a very low nightly rate. However, this rate is only good for a handful of very small hotel rooms. When customers come in or call to ask about the low rate, the hotel explains that they are sold out of the cheap rooms, but they can offer much nicer, larger rooms—at a significantly more expensive price. This sales tactic is referred to as

bait-and-switch

A business´s advertising proofs should always be checked

before they are released

Customer complaints can affect salespeople by

causing them to lose commissions.

To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusing on

channel differentiation

You want to be a millionaire by the time you retire. To reach that goal, you put $2,000 per year in an IRA, starting at age 21. You will earn 9% interest annually. As a result, you will have $1,156,517 at age 65. This scenario illustrates the power of

compound interest.

It is beneficial to a marketing researcher to use open-ended questions on a survey when

conducting exploratory research.

When designing a promotional brochure for a company, the main concern is to design the brochure in a way that

conveys the right message

Mischa decides against buying a car because he believes the large expense isn´t worth it and he would only drive it on the weekends. Mischa has considered the __________ of buying a car.

cost vs. benefit

Businesses use technology to build positive customer relations by

creating targeted marketing campaigns.

Company literature that describes the firm´s products can be used by the sales staff to explain the products´; features to

customers

If you want to exhibit self-confidence in an upcoming job interview, you should

dress well in clothing that makes you feel good.

Martin is trying to persuade the company´s managers to produce a new item despite its initial costs. He tells the managers that the company can expect to increase its sales by 35% within two years. What technique is Martin using to persuade others?

emphasizing benefits

A particularly high stress level at a company can lead to a high rate of

employee turnover

A manufacturing firm has clients in another country, orders supplies from across the world, and competes with companies in Brazil and China. This company benefits from

globalization

A salesperson explains to a customer that a computer has a two-year warranty, which means the customer won´t have to worry about paying for computer repairs if s/he has problems. The salesperson has identified a(n)

hidden benefit

To develop positive relationships with the media, an advertising agency´s public relations director must be

honest and professional

Consumers are more likely to respond to an advertisement that contains a(n)

illustration of the product

The U.S. government aims to keep inflation at 2%. This is called

inflation targeting

A pharmacy sends email messages to its customers to remind them to refill their prescriptions. The primary purpose of the message is to __________ customers.

inform

A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its product. This process is known as quality

inspection

Shonda needs to choose between two colleges. After doing a lot of research about both schools, she has a gut feeling that one is the right choice, so she decides to go there. Shonda is using __________ to solve her problem.

intuition

When selecting typestyles for print advertisements, designers should use a typeface that

is appropriate to the product

A good indication that you may be making an unethical choice is if you

make excuses to justify your behavior

Negotiating the price that an advertiser pays for an ad in a magazine or a commercial on television is an important function of a(n)

media buyer

One computer tool that a businessperson can use to organize online information for a research report is

mind-mapping programs

Friendship would be considered a(n) __________ want.

noneconomic

The web-design company you work for wants to provide the best websites in the U.S. This is your company´s

organizational vision

Simon is creating a report for his boss and comes across a passage he wants to use in the report: "Time stands still for nobody, and yet we all think it revolves around us." He changes the passage to "We all think time revolves around us, but it doesn´t stand still for anybody" and references the source in the document. Simon is

paraphrasing

Emma´s supervisor is giving directions for an upcoming project. Emma should

pay close attention to the supervisor while directions are being given.

Before working on any piece of machinery or equipment, you should

read the operating manual

Maslow´s hierarchy of needs explains that people will buy things they need to feel __________ before they will buy things they need to feel __________.

secure; self-actualized

Transaction fees and interest rates are important considerations when you are

selecting a credit card provider.

An advertising agency hired by a congressional candidate to develop the advertising program for a political campaign is an example of __________ marketing.

services

When creating content for an Internet ad, it is often useful to include a link that takes the reader to

the business´s home page.

Businesses usually invest in

themselves

One way to improve a television commercial´s response time is to provide viewers with an audible and visible __________ telephone number.

toll-free

Which of the following is an example of an exaggerated claim:

¨This is the lowest price you´ll ever see for a 2020 Toyota Corolla!¨

A national fast-food chain test markets its new sandwich in a few cities to gather data about its sales potential. Which type of marketing research is this?

Casual

Which of the following is most likely to happen if you avoid an ethical dilemma instead of responding to it:

The problem will get worse