GA4 Online Study

Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

35

Which of these definitions describe a data stream as it relates to Google Analytics?

A data stream lives within a property and is a source of data from your app or website

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

A dimension

Roll-up property

A property that contains data from two or more source properties.

Subproperty

A property that gets its data from one other source property.

Which of these structures represents a Google Analytics account's hierarchy?

Account > Property > Data stream

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

Acquisition

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

Additional events are collected from your website without you needing to change your website's code

You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Admin

You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report?

Advertising

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

Analytics tag

You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

As events

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to target ad campaigns

Which of the following is not a feature unique to Analytics 360 properties?

BigQuery export

Which of the following descriptions isn't true about the features and interface of Google Analytics 4 properties?

By default, anyone with access to your account can view and edit explorations.

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

Configure

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

Conversion events

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?

Conversion modeling

Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this?

Create a predictive audience

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

Create event

What can you do with audience triggers?

Create new events based on an audience rule being satisfied

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

Custom dimension

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

Data import

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

Data retention period

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

Data-driven

Which three trends are affecting the landscape of digital marketing?

Decreased browser support of third-party cookies Higher user expectations around privacy More regulations on how data can be used

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas?

Default channel grouping

Which of the following isn't a potential step in setting up a GA4 property?

Delete your UA property and replace it with your GA4 property.

Roberto runs a local news service, and he wants to segment his Analytics reporting to compare how the different sections of his news service are performing. He creates an event parameter called "section" with a value for each section of news: "local news," "business," "arts & culture," "sports," and "opinion." After Roberto tags his pages with his new "section" parameter, what should he create to represent this parameter in his GA4 property?

Event-scoped custom dimension

Analytics collects and measures several pieces of info to give you the full picture of how your customers interact with your business. What are 4 of these measurements?

Events Event Parameters User properties Conversions

What data does the Realtime report show?

Events that took place within the last 30 minutes

Which definition belongs with each type of data?Events, Event Parameters, User properties, Conversions

Events: User interactions with a website or app that can be measured Event Parameters: Additional pieces of information that can further specify the action the user took User properties: Attributes about who is using your app or website that can help you better understand segments of your user base Conversions: User interactions with a website or app that you've assigned a specific value and can be used in Google Ads

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement?

Explore

True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.

False

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Funnel exploration

Which three of the following tools could you use to connect your business to a Google Analytics 4 property?

Global site tag Firebase SDK Google Tag Manager

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

Google Ads can use these conversions to optimize your bids for ad placements

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

Google Analytics 4 properties

Which Analytics property type will this training focus on?

Google Analytics 4 properties

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

Google Optimize

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google signals

What are some of the methodologies used by Google's conversion modeling? Which three answers are correct?

High confidence threshold to prevent over-predicting Holdback validation to maintain accuracy Data aggregated and used to predict the likelihood of conversions

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?

How many users were on mobile phones

Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used?

Individual event

Which three of the following statements are true about Google Analytics when using GA4 properties?

It can help your business measure your customer interactions in a durable and privacy-centric way. It allows you to measure apps and websites together across all reports. It can measure a single user journey across devices based on the best available user identifiers.

Which of the following isn't true about Google Analytics 4 properties?

It's only available to businesses that have both an app and a website.

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

Measurement Protocol

Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers?

Measurement Protocol

You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

Model comparison

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Name of a video watched on your site

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Roberto owns a restaurant chain. To make it easy for his customers to order food online, he has a website, an Android app, and an iOS app. Roberto is new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, which data streams should he use?

One web data stream for his website• Two app data streams, one for each of his apps

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

Only you can see it, but you can share it with the other users of the property in read-only mode.

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

Reports

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

Roll-up properties

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Search Console

Which integration enables the Google Organic Search Traffic report in Analytics?

Search Console integration

Which of the following is not something you can do with BigQuery export?

Send events from BigQuery directly to Google Analytics servers

Which of the following isn't true of GA4 properties?

Session-based data collection allows Analytics to be more flexible and scalable, and to perform more custom calculations, faster.

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

Standard or Analytics 360 properties using GA4

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

Subproperties

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be used for measurement purposes

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking.

True

True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads.

True

True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.

True

True or false? You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery.

True

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

USER scope would be set for a Custom Dimension that reports membership status for a customer rewards program.

GA4 properties can use three different ID types as identity spaces. What are they?

User ID, Google Signals, Device ID

If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

User-ID

After you've exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

You're using Google Analytics for your website. In which situation could you use the Engagement overview report?

You're interested in seeing which pages on your site are getting the most traffic.

Roberto runs a local news service for his city. He has a website, an Android app, and an iOS app. Roberto is new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, which data streams should he use?

• One web data stream for his website• Two app data streams, one for each of his apps

What are two things you can do with Explorations in GA4 properties?

Filter, segment, sort, and refactor your data to home in on the insights you care about Drag and drop the dimensions and metrics you're interested in

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

Firebase SDK

If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

Free form

GA4 properties can use three different ID types as identity spaces. How do you enable each type?

User ID: To use this ID type as an identity space, you need to send data to Analytics. Google Signals: To use this ID type as an identity space, you need to enable it in your property settings. Device ID: Analytics automatically uses this ID type as an identity space.

When using data import, what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data?

Item data and Cost Data

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Linear