GEN&SEX KEY CONCEPTS

SCOPOPHILIA

Erotic pleasure in looking

HEGEMONY

A way of managing power : ideas & sets of beliefs that manufacture consent

EXCORPORATION

The process by which the subordinate make their own culture out of the resources and commodities provided by the dominant system.

JEZEBEL

The w****, or sexually aggressive woman.

MALE GAZE

The way in which films are edited so that viewers adopt the perspective of the powerful men on screen. The viewers become the subject who does the looking.

THE MATRIARCH

- Head of the household - Unfeminine, aggressive, assertive - She emasculates her husband and makes him subordinate

IDEOLOGY

A set of ideas or systematic frameworks for understanding e.g. The American Dream, American Exceptionalism, etc.

SEMIOTIC RICHNESS

A resource bank of potential meanings; does not represent any one kind of person.

MAMMY

A Black woman who nurtures white children and is subordinate to the white family by choice

BODY REASONING

A Western attitude which assumes that "the body is always in view and on view. It invites a gaze, a gaze of difference, a gaze of differentiation-- the most historically constant being the gendered gaze."

POPULAR CULTURE

Forms and activities which have their roots in the social and material conditions of particular classes; which are embodied in popular traditions and practices.

POLITICAL ECONOMY OF DOMINATION

How the economic system of Capitalism shapes political, culture and social life

FOUR UNDERSTANDINGS OF GENDER

It is not natural, but social A set of historical ideas that we attach to human bodies A set of performances that gain power through repitition Works alongside other systems/categories of power

IDEOGRAPH

Political slogans or labels that encapsulate ideology in political discourse e.g. freedom, liberty, The American Dream

OPPOSITIONAL GAZE

Rejects any restrictive dominant gaze. It produces meaning, invents ideas and shapes reality.

INCORPORATION

Robs subordinate groups of any oppositional language they may produce. It is part of the manufacturing of consent.

ESSENTIALISM

Stipulates that men and women are inherently different beings who belong to separate categories.

WELFARE MOTHER

Women who need financial assistance from the government. They are often unwed, single mothers.