Google Ads Video

Clicks

A user clicks on the ad and later converts. These are reported in Google Ads

Impressions

A user sees less than 10 seconds of the ad and later converts. These are later reported in Google Ads as view-through conversions

Engaged-view conversions

A user watches at least 10 seconds of the ad and later converts. These are later reported in Google Ads as conversions

If your marketing objective is to build awareness, which two audience solutions should you consider using in your Google Video campaign

Affinity Audiences and Custom Audiences

Consideration and Action Buying Method

Auction

Awareness Buying Method

Auction Reservation

Marketing Objectives and the Consumer Journey

Awareness, Consideration, Action

If you are going for awareness, which measurement solutions should you use if are seeing if your campaign shifted user perception or behavior?

Brand Lift

Awareness

Build ____ and recall by reaching potential customers and keeping your brand top of mind

What are three fundamental principles of making video creative for YouTube

Build for sound on, build for mobile, build for attention

You're looking to build awareness among your ideal audience of viewers interested in beauty and makeup, which format solutions best align to this marketing objective

Bumper ads Non-skippable in-stream ads Skippable in-stream ads

Awareness Bidding Solutions

CPM (cost-per-thousand impressions)

Consideration Bidding Solutions

CPV (Cost per view)

What are three types of conversion interactions in an action campaign

Clicks, impressions, and engaged views

Awareness Measurement Solutions

Completed Views Unique Reach and Frequency Viewability with Active View Brand Lift - Ad Recall and Awareness

Affinity Audiences

Connect with people based on a detailed picture of their lifestyles, interests, and needs - you have insights on the interests of your audience

Demographics and Detailed Demographics

Connect with people based on age, gender, and facts about their life (such as parenting stages) - your audience has a specific milestone in common (homeownership or education)

If you are going for consideration, which measurement solutions should you use if are seeing if your campaign influenced viewer consideration of my brand or product?

Consideration lift

Action Bidding Solutions

Conversions CPA (cost per action)

Consideration Audience Solutions

Custom Audiences In-Market Audiences Life Events Infinite Taxonomy Audiences

Audience Solutions for consideration goals

Custom audiences, in-market audiences, life events, infinite taxonomy audiences

When your marketing objective is driving action, which audiences are recommended for optimal campaign performance?

Data segments (remarketing) and custom audiences

Awareness Audience Solutions

Demographics and Detailed Demographics Affinity Audiences Custom Audiences Infinite Taxonomy Audiences

Action

Drive ____ among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure

Infinite Taxonomy Audiences

Engage with refined, granular audiences based on consumer interests and behavior built by Google and dynamically refreshed

If you are going for consideration, which measurement solutions should you use if are seeing if your campaign influenced viewer perception or intent for my brand or product?

Favorability lift, purchase intent lift

Four reasons why creators choose youtube

Freedom, Reach, Infrastructure, Income

Consideration

Grow ___ and interest by influencing potential customers in the opinion-shaping moments when they're most receptive to your message

Creative best practices

Have a clear call-to-action, front-load offer, repeat what you're offering, follow the ABCD guidelines

What metric is least appropriate for the consideration marketing objective

Impressions

When your marketing objective is awareness, the best bidding strategy is Target CPM. With Target CPM, what are your bids optimized to get?

Impressions

What two video ad formats are most effective at growing consideration

In-feed video ads, Skippable in-stream ads

What ad formats do video action campaigns use

In-feed video ads, skippable in-stream ads

What three audience solutions are well-suited for growing consideration

Life events, in-market audiences, custom audiences

The two best bidding solutions for driving action with video campaign

Maximize conversions and Target cost-per-action (CPA)

What is the optimal bidding solution for consideration

Maximum CPV

Action Measurement Solutions

Online Conversions - Clicks, Engaged-View conversions, Impressions Offline Conversions

Two campaign goals that you may have if you are interested in driving reach and awareness for your brand or product?

Reach a broad audience and Increase awareness of your brand

In-market audiences

Reach users who are actively looking to buy certain products or services in the near future

Custom Audiences

Reach your ideal audience by entering relevant keywords, URLs, and apps - niche group of people

Action Audience Solutions

Remarketing Custom Audiences Customer Match Infinite Taxonomy Audiences

Which three marketing goals are most aligned with consideration

Retention and loyalty, Improve consideration, and Increase purchase intent

Consideration and Action Ad Formats

Skippable In-Stream In-feed Video

Awareness Ad Formats

Skippable in-stream in-feed video Bumpers Non-skippable in-stream Masthead

If you are looking to build awareness and your goal is efficient reach, which format of ads should you use

Skippable in-stream ads and bumper ads

If you are looking to build consideration and your goal is to drive views, which format of ads should you use

Skippable in-stream and in-feed video ads

Three User Trends

TV Streaming, Short-form content, shopping

If you are going for awareness, which measurement solutions should you use if are seeing if your campaign reached your audiences?

Unique reach and frequency

In additional to fundamental video metrics, what are three best measurement solutions for evaluating your awareness video campaign's performance

Unique reach and frequency, active view, and brand lift

If you are going for awareness, which measurement solutions should you use if are seeing if your campaign was viewed by your audience?

Viewability with Active view

Consideration Measurement Solutions

Views Cost-per-view Brand lift - consideration and purchase intent

what are three of the following campaign goals are aligned to the action marketing objective

Website actions and leads, online conversions, app installs

Reach Planner

a Google Ads campaign planning tool designed to accurately plan for reach-based video campaigns across YouTube and video partners sites and apps - FORECASTS

Target Cost-per-thousand impressions (tCPM)

a bidding strategy where you set how much, on average, you're willing to pay every thousand times your ad is shown. This amount is your _____ Your bids will be optimized to get as many impressions as possible using your _______. While some impressions may cost more or less than your ________, Google ads will try to keep your campaign's average _______ equal to or lower than the target you set **WILL OPTIMIZE BIDS TO HELP GET AS MANY IMPRESSIONS AS POSSIBLE, WHICH DIRECTLY INFLUENCES INCREASING AWARENESS**

If you are going for consideration, which measurement solutions should you use if are seeing if your users watch my video?

core performance metrics (total views, cost-per-views)

Life events

engage with viewers when they are in the midst of important life milestones and likely to make major purchase decisions

If you are looking to build awareness and your goal is popular reach, which format of ads should you use

mastheads and non-skippable in-stream ads

If you are looking to build consideration and your goal is to drive consideration lift (via brand lift), which format of ads should you use

skippable-in stream (using maximize lift bidding)

If you are looking to build awareness and your goal is awareness, which format of ads should you use

skippable-instream ads and non-skippable in-stream ads

Offline Conversion

the impact action campaigns have on driving users to store location - a user clicks on an element of the ad and visits the store within 30 days - A user watches 10 seconds of the ad and visits the store within 30 days

Maximum Cost-per-view (CPV)

you'll pay for the video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners) If your users don't engage with your ad, you don't pay