Google Analytics 4

Which of the following actions can you perform within a Google Analytics 4 property if you have Viewer access only?

- Apply a Comparison to a built-in report - Select Different Attribution models in the Model Comparison report - Create an Exploration Report

Within Reports in Analytics, you can:

- Compare different sets of data next to each other. - Use preview cards to drill down into larger reports. - Monitor activity that's happened within the last 30 minutes.

You want conversions in GA4 for usrs who reach the thank-you page for your newsletter signup. Which two of the following approaches could you take to track these conversions. - Add a GA4 conversion pixel to the newsletter signup confirmation page. - Configure a Destination conversion based on the page_view and either the page_title or page_location parameter. - Configure GA4 to generate a new event based on the page_view event. - Fire a specific GA4 event tag on the newsletter signup confirmation page.

- Configure GA4 to generate a new event based on the page_view event. - Fire a specific GA4 event tag on the newsletter signup confirmation page. In GA Universal Analytics, you can directly create a Destination goal based on a page path, such as /thank-you.php. In GA4, conversions are based on event names, without direct consideration for event parameters, so an extra step for a thank-you page conversion is required, as detailed below.

Which of the following visualization formats are available within a Free Form Exploration?

- Donut Chart - Bar Chart - Scatterplot - Line Chart

What are some of the methodologies used by Google's conversion modeling?

- High confidence threshold to prevent over-predicting - Data aggregated and used to predict the likelihood of conversions - Holdback validation to maintain accuracy

Within your property settings you can:

- Link your Analytics property to other Google products like Google Ads - Add or edit your data streams

Which of the following parameters can you configure to display and filter the steps of a Path Analysis in GA4?

- Page Title - Screen Class - Screen Name

Which of the following are predictive metrics that GA4 presents for reporting?

- Purchase Probability - Churn Probability GA4 uses machine learning algorithms to generate Churn Probability and Purchase Probability metrics. Purchase Probability depends on purchase and/or in_app_purchase events.

Which of the following event types count against the 500 per-property event limit in GA4? - automatically collected events, such as session_start - events captured with Enhanced Measurement for a web data stream, such as file_download - recommended events, such as level_start for the games vertical - your own custom events, such as log_out or rotate_product

- Recommended events, such as level_start for the games vertical - Your Own custom events, such as log_out or rotate_product As indicated in the Collection and Configuration Limits help doc, automatically collected events and Enhanced Measurement events do not count towards the 500-event limit in GA4 properties. Thus when you're planning how to implement the equivalent of your GA Universal events in GA4, you should consider automatically collected events and Enhanced Measurement before opting for custom or even recommended events, but certainly use recommended or custom events when you need to.

Which of the following option are available when you're defining an Audience in GA4? - Sequences - Google Ads accounts to share the Audiences with - groups to exclude - an event to fire when a user becomes qualified for Audience member

- Sequences - Groups to Exclude - An Event to fire when a user becomes qualified for Audience member

Which of the following statements about Custom Insights are true? - You can configure Custom Insights for specific events, event parameters, and conversions. - The options for Evaluation Frequency include Daily, Weekly, and Monthly - You can apply a segment to the Custom Insight configuration - You can configure a Custom Insight to send notifications to multiple recipients when it's activated.

- The options for Evaluation Frequency include Daily, Weekly, and Monthly - You can apply a segment to the Custom Insight configuration - You can configure a Custom Insight to send notifications to multiple recipients when it's activated.

Which of the following statements about the Comparison feature in GA4 are true?

- To create a Comparison, you need only Read & Analyze access to the GA4 property. - A Comparison remains applied as you navigate among reports in a GA4 property. - You can apply up to five Comparisons to a report at the same time.

Which of the following options are available for populating a GA4 Web data stream? - analytics.js on page - gtag.js on page - tag templates in Google Tag Manager - tag templates in other tag management systems

- gtag.js on page - tag templates in Google Tag Manager The options for populating a GA4 web data stream include the gtag,js library and GA4 tag templates in Google Tag Manager and other tag management system such as Tealium iQ. The analytics.js library sends data to a Universal GA property and cannot be used to populate a GA4 web data stream.

Which data stream trypes directly appear as options when you're configuring a data stream within a GA4 property?

- iOS app - Android app - Web

Which of the following sharing options are available for most of the prebuilt GA4 reports such as Ecommerce Purchases?

- link share for other gA4 users who have access to the property - download PDF - download CSV

If you enter a search phrase such as top campaigns in the main GA4 search, what types of results may be returned?

- links to Insights panel - link to prebuilt GA4 report - link to individual Google help docs - link to search page for additional Google help docs

Which of the following cell formats are available in the table display of a Free Form Exploration?

- plain text - heatmap - bar chart

Which default options are available in gA4 for comparing time periods?

- preceding period - preceding period, matching day of week - preceding year - preceding year, matching day or week

If you have the Site Search option enabled in Enhanced Measurement, which query parameters in a URL will trigger a view_search_results event by default? - q - p - query - keyword

- q - query - keyword

Which two steps are required for an event parameter to appear as a custom dimension in GA4 reports? - send the parameter with an event hit to GA4 - associate the parameter with a specific event in the GA4 reporting UI - map the parameter to a custom dimension definition - enable the custom dimension in any report

- send the parameter with an event hit to GA4 - map the parameter to a customer dimension definition

Which of the following can you include in a Comparison that you're configuring for a GA4 report?

- the Source/Medium originally associated with the user - the ID of a specific Android, iOS, or web data stream - a custom user property that has been registered - an existing Custom Audience definition

User Lifetime Technique:

- variation of the Free Form Technique - By default, it displays metrics related to lifetime engagement against the First User Medium dimension.

Which two steps are normally required to filter internal web traffic from GA4?

1) Activate the Internal Traffic filter in Data Settings > Data Filters within the GA Property Admin 2) Specify internal IP addresses in the web data stream settings

If you have linked your Firebase project to a GA4 property, what are the reporting benefits that you can still take advantage of in the Firebase console?

1) Exception and Crash Reporting 2) Advanced Reporting Metrics for Network Response & Screen Rendering. Once you have linked your Firebase project to a GA4 property, you may opt for the GA4 reporting UI rather than the Firebase console for detailed and flexible reporting on user acquisition and behavior. The Firebase console, however, will continue to provide valuable error and performance reporting that is not available in the GA4 UI.

Aria runs a fashion blog on a single website. Last week, she had an uptick in subscriptions, and she wants to see where her new users are coming from. How should she do this?

1) From left navigation, select Reports. 2) In the left navigation, select Acquisition, then Acquisition overview. 3) From the date range selector in the top right, choose Last week and select Apply.

To set up cross-domain tracking in GA4:

1) From the property admin, click into you web data stream. 2) Click More tagging settings > Configure your domains. 3) Specify the domains to include in cross-domain tracking 4) Tag both sites to track into this one web data stream

Three Actions you can take in Configure?

1) See your property's existing audiences 2) Mark events as conversions 3) Create new events

In a Funnel Exploration, what does the Trended Funnel format display?

1) Separate line charts over time for each of the funnel steps 2) Non-Sequential looping between funnel steps. The Trended Funnel option displays completions for individua funnel steps over time.

Which of the following capabilities does GA4 provide for comparing different groups of users?

1) You can define an Audience that you can then apply to many different reports within the property. 2) You can build comparisons within a single built-in report. 3) You can compare segments within an advanced analysis.

In which case would Page Views tracking in Enhanced Measurement be particularly useful?

1) You need to track multiple domains. 2) You need to track a single-page application. The advanced settings for Page Views indicate that you can automatically generate page_view events based on changes to the browser history. This could be useful for single-page applications (SPAs) or other AJAX-like development paradigms where you are refreshing the screen for the end user and sending more manual scripted updates to the browser history without the page actually reloading.

Engaged Sessions indicate the number of sessions that satisfy any of the following criteria:

1) Your website or mobile app was in the foreground for more than 10 seconds. 2) A conversion event occurred. 3) Two or more pageviews or screen views occurred.

Which of the following configurations are available for Funnel Explorations?

1) direct or indirect sequences 2) timeout between steps

You need to avoid three reserved prefixes when naming your custom event parameters. What are they?

1) google_ 2) ga_ 3) firebase_

Which event parameters can you display as the primary dimension in the Pages and Screens report?

1) page_title 2) page_path 3) screen_class 4) screen_name

When you create a GA4 Event tag, you can take either approach for Measurement ID:

1) specify the Measurement ID directly 2) reference a GA4 Configuration tag that you have already set up.

How many events can you export daily to BigQuery from the free version of GA4 (not counting streaming/intraday export)

1,000,000 The BigQuery export from the free version of GA4 allows up to 1 million events daily. Export from GA4 360 allows 20 billion or more events daily.

The Funnel Exploration in GA4 allows: - 10 steps maximum and reports at user scope only. - 15 steps maximum and reports at product scope only. - 30 steps maximum and reports at session scope only.

10 steps maximum and reports at user scope only.

How many different event parameters per event can you report on in the Google Analytics 4 UI? - 5 - 10 - 20 - 25

25. The collection and configuration limits help doc indicate a limit of 25 parameters beyond the limit of 25 per event will still pass through to the BigQuery export if you have configured it. In a similar way, textual event parameters exceeding the 50 allowed for custom dimension mapping and numeric event parameters exceeding the 50 allowed for custom metric mapping per property will stil pass through to BigQuery.

You are capturing 70 custom text-based event parameters in the data streams that are flowing into your GA4 property. You have mapped the maximum of 50 text-based parameters to custom dimensions in the property (for the free version of GA4). If you set up the BigQuery export for the property, how many custom text-based event parameters will pass through to BigQuery?

70

Which of the following Events is not automatically defined as a Conversion in a GA4 property? - add_to_cart - in_app_purchase - purchase - first_open

Add_To_Cart the add_to_cart recommended Event is not tracked as a Conversion by default. Five Event names are predefined as Conversions, as listed in GA4 Conversions help doc.

Which of the following statements about the Upgrade to GA4 process are true? - If your site is currently tagged for GAU using gtag, you can create a new GA4 property that will be populated through the same tagging. - The Google Analytics Universal property does not change and still collects data. - If you connect your Universal property to an existing GA4 property, you'll be able to take advantage of future upgrade tools to assist with other configurations.

All of the Above. Look at test for Feedback.

Of the following statements about Segments that you create in Explorations, which are true? - To create a Segment, you need only Viewer rights in the property. - To promote a Segment into a custom audience, you need Editor rights in the property - A Segment that you create in a shared Exploration is visible to other GA4 users who access that Exploration.

All of the Above. While you need only Viewer rights to create a segment within an Exploration, you need Editor rights to promote the Segment into a Custom Audience. A segment that you create within one Exploration is not visible in other Explorations, even within the same GA4 property, but it is available to other GA4 users who access the Exploration that you have shared within the property.

Which of the following report templates are available in a GA4 property but not in Google Analytics for Firebase? - Exploration - Segment Overlap - Funnel Analysis - Path Analysis

All of the above.

To share an Exploration (such as a Free Form Exploration or a Funnel Exploration) with t=other people who access a GA4 property, which level of user rights must you have?

Analyst

Retention

Are your customers coming back?

If you mark an Event or User Property as NPA, it means that it will not: - count towards configuration limits - be available in custom reporting - be used for advertising purposes - be included in the export to BigQuery

Be used for advertising purposes.

If you wanted to create a machine-learning based remarketing audiences to share with Google Ads or Display & Video 360, which the three of the following metrics would be available for you in GA4? - Cart Abandonment Probability - Churn Probability - Purchase Probability - In-App Purchase Probability

Churn Probability, Purchase Probability, & In-App Purchase Probability

Which two Exploration techniques are intended to demonstrate longer-term user engagement and conversion?

Cohort Exploration & User Lifetime.

Conversion modeling is used when

Conversions can not be directly observed

Which of the following parameters is required with a purchase event in GA4?

Currency.

Which of the following elements is exported by default from a GA4 property to a linked Google Ads account?

Custom Audiences & Conversion Events

In which section of the GA4 property admin do you enable Google Signals? - Property Settings - Property User Management - Data Settings - Default Reporting Identity

Data Settings. You can enable Google Signals for your GA4 property under Data Settings > Data Collection

Which types of templates are available for GA4 Audience definitions? - Demographics - Acquisition - Events - Technology

Demographics, Acquisition, & Technology. GA4 provides Audience templates based on Demographics, Technology, and Acquisition dimensions.

In Google Analytics 4, what represents the closesy equivalent of Enhanced Ecommerce actions from GAU?

E-Commerce Events. GA4 Ecommerce tracking is based largely on the Retail/Ecommerce events themselves

Which of the following access rights would you need most specifically to create a Custom Audience in GA4?

Editor access at the property level

The Bounces metric appears in GA Universal but not in GA4. Which of the following GA4 metrics is most closely related to Bounces? - Conversions - Engaged Sessions - Event Count - Revenue

Engaged Sessions.

Conversion

Events that you assign a specific value to Ex: A Purchase or Download

Which of the following BigQuery operations is free? - Exporting GA4 data to BigQuery - Storing GA4 data in BigQuery - Querying GA4 data in BigQuery - Exporting GA4 data from BigQuery to another Google Cloud or third-party storage option

Exporting GA4 data to BigQuery. It's free and easy to export GA4 data to BigQuery. Storage and querying charges begin to accrue once you surpass the free usage tier described in this BigQuery pricing help doc, but these charges tend to be nominal until you're working with a very large volumes of data.

True or False: Within a GA4 property, it's considered best practice to create a dedicated, filtered view for each data stream

False

True or False: You can use a Google UA property as an input to GA4 property

False

True or False The GA4 Retail/Ecommerce recommended events don't directly populate any prebuilt reports but are readily accessible in the analysis templates.

False At this point in time, many recommended events in GA4 are essentially just custom events in that they do not map to any of the prebuilt reports in the GA4 left navigation. The recommended Retail/Ecommerce events, on the other hand, do populate the GA4 Monetization > Overview and Monetization > Ecommerce Purchases reports.

True or False Event parameters are included by default as a part of a GA4 data source in Data Studio.

False GA4 event parameters are not by default included in a GA4 data source for Data Studio. An event parameter is included as part of a GA4 data source in Data Studio only if you have mapped the event parameter to a custom dimension or custom metric in the GA4 UI.

True or False As with GA Universal pageview and event tags in GTM, the GA4 event tag provides a toggle for automatically reading ecommerce data from the data layer.

False Unlike the GTM pageview and event tags for GA Universal, which can automatically read ecommerce data from the data layer, the GA4 event tag template currently requires you to configure a variable to pass an ecommerce.items array that you have populated into the GTM data layer.

True or False If you want to track www.mysite.com and blog.mysite.com into different GA4 properties, you would normally set the cookie_prefix field o keep the GA4 cookies and tracking separate.

False While the cookie_prefix field could conceivably work in this situation, you would normally set the cookie_domain field to keep tracking separate between subdomains. The default value for cookie_domain is auto, meaning the highest-level domain based on the subdomain. For www.mysite.com and blog.mysite.com, cookie_domain of auto would resolve to the same value -.mysite.com - which would mean that the GA cookies would be shared between the two subdomains (for the purpose of determining return visits, engaged users, etc) which is not what you're trying to acheive in this case. Instead, in the GA4 configuration tags corresponding to the web data stream for each of the separate GA4 properties, ypu can set the cookie_domain property to the full hostname as shown below.

True or False GAU properties that you have created previously can still collect data, but you can no longer create a new GAU property.

False.

True or False To unify reporting across a web data stream and an app data stream, GA4 can use either user ID or device data

False.

True or False If you add a sequence to a Custom Segment definition and apply that sequence to an Exploration type such as Free Form, the Free Form Exploration will display similarly to a Funnel Exploration.

False. A sequence segment does not generate a funnel display. Instead, it filters the report to display data only for users who satisfy the sequence.

True or False Creating a GA4 property automatically creates a corresponding, linked Firebase project.

False. Creating a GA4 property does not in itself create a corresponding Firebase project. If, however, you create an iOS or Android data stream within the GA4 property, you'll be prompted to create a linked Firebase project if one is not already linked to the GA4 property.

True or False If you enabled Enhanced Measurement in your web data stream and you're using Google Tag Manager for GA4 tracking

False. Enabling Enhanced Measurement in your GA4 web data stream and selecting the page view event option for the GA Configuration tag in GTM does not cause redundant pageview tracking. A single page_view event will be generated for each page load.

True or False Events are captured automatically in any GA4 data stream only if you have enabled Enhanced Measurement.

False. Enhanced Measurement pertains only to web data streams in GA4. If you enable Enhanced Measurement as you're setting up a web data stream, several events - such as scroll and video_start - will be captured automatically. If you set up an Android or iOS data stream, many types of events - such as app_update and ad_click - are captured automatically. You don't have to apply a special setting to the mobile app data streams for these events recorded.

True or False A GA4 property will not collect data from a web data stream unless the property is linked to a Firebase project.

False. Firebase linking is not required for a Ga4 property to collect data from a web data stream. Firebase linking is required for a GA4 property to collect data from an iOS or Android data stream.

True or False: You can define a GA4 audience to include users or individual sessions

False. GA4 Audiences can only encompass users; you can't define them to return a certain number of sessions.

True or False With the introduction of the Google Analytics 4 property, Google has also rolled out a separate GA4 container in Google Tag Manager.

False. Googe has introduced two new GA4 tags within the GTM web container. You can dual-tag for a GA Universal and GA4 in the same container.

True or False It's important to begin tracking web activity with a GA4 web data stream because GUA is officially deprecated and expected to stop collecting data in the near future.

False. Google Analytics development focus is now on GA4 rather than Universal, which will probably be officially deprecated at some point in the foreseeable future. With this timeline, you can ramp up dual tagging in a structured and methodical way and be in the best position to take advantage of GA4 capabilities as they continue to roll out.

True or False When you create an iOS or Android data stream starting from within a GA4 property that is not yet inked to Firebase, you can create a corresponding app stream within an existing Firebase project

False. If you create an iOS or Android data stream starting from within a GA4 property that is not already linked to a Firebase project, you'll automatically create a new Firebase project.

True or False Google provides a utility for migrating historical GAU data into a new GA4 property.

False. If you're using gtag, you have the option to link an existing GAU property to a new GA4 property and populate both simultaneously, but in no case is there an easy or practicall way to migrate existing GAU data GA4. It's important to implement GA4 tracking at to start building your GA4 datasets so you're in the best position going forward for trending and time comparisons within GA4.

True or False In GTM, the GA Settings variable is compatible with both UA and GA4 tags.

False. The GA Settings variable normally includes a Property ID, while a GA4 tag requires a Measurement ID corresponding to a specific web data stream rather than to a property. The GA4 Configuration tag, in which you specify Measurement ID, is in some ways the equivalent of the GA Settings variable.

True or False By default, writing 'event':begin_checkout' to the GTM data layer will generate a begin_checkout event in GA4.

False. The event variable that you write to the GTM data layer relates directly to one thing only: a Custom Event trigger that is configured to listen for that event variable to be written to the data layer. That Custom Event trigger can fire any tag that it is attached to. There is no inherent connection between the event variable in the GTM data layer and any GTM tags that you configure.

True or False When you send event hits to GA4 from debug/preview mode in a GTM container, they are excluded by default from the final dataset that populates most of the prebuilt reports.

False. To exclude debug traffic from processing, you need to apply a Developer Traffic filter to the GA4 property as follows: 1) In the GA4 property admin, click Data Settings > Data Filter > Create Filter > Developer Traffic 2) Provide a filter name such as Exclude Debug Traffic 3) Change the filter to Active state. 4) Save.

True or False: A web data stream can collect data only from the hostname that you specify as the stream URL.

False. Tracking in GA4 is determined by the Measurement ID specified in the tag rather than the stream URL configured in the data stream.

True or False Ecommerce tracking for GA Universal can use either the Univeral Enhanced Ecommerce schema or the GA4 Ecommerce schema as written to the GTm data layer

False. While there is some forward compatibility between the GA Universal Enhanced Ecommerce scheme and GA4 Ecommerce event tracking in GTM, there is no such backwards compatibility: if you fully update the Ecommerce scheme in the GTM data later to GA4, your Enhanced Ecommerce tracking in GA Universal will break.

True or False Because there is no view level in the GA4 account hierarchy, you must define a GA4 data source in Google Data Studio at the account level

False. You can create a Data Studio data source from Google Universal Analytics at the view level and Google Analytics 4 at the property level.

True or False You can track Accelerated Mobile Pages (AMP) into GUA or GA4 properties.

False. You can currently track AMP activity into a GA Universal properties but not GA4.

True or False The 13-month backfill that is available when you first configure the Google UA export to BigQuery is also available for the BigQuery export from GA4

False. In GA4, there is not currently an equivalent of the one-time, 13-month backfil that is available when you link a GA Universal 360 view to BigQuery. This may provide further incentive to set yp your GA4 export to BigQuery early on..

Which Exploration technique would you typically use in GA4 to construct a new pivot table?

Free Form Exploration. Free Form is the basic, go-to report type for representing GA4 data in table form; it defauts to a pivot display on the reporting canvas. You can modify the selections for the vertical and horizontal dimensions and the metrics.

Which of the following types of Ecommerce funnels can you access in the GA4 UI?

Funnel Analysis that you configure with Ecommerce events.

Which GA4 report technique offers the Show Elapsed Time option?

Funnel Exploration & User Lifetime. Funnel Exploration provides an option for displaying average elapsed time between the events that correspond to funnel steps.

Admin

Go here to control your account, property, and user settings.

Configure

Go here to edit your core measurement settings.

Explore

Go here to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.

Reports

Go here to view readymade reports that answer common questions about how you users are interacting with your app or website

Which GA Universal custom dimension scope do GA4 event-scope custom dimensios correspond to the most directly?

Hit

Once you register a custom user property that is included in your data stream, which of the following actions can you perform with the custom user property? - include it in an Audience definition - Include in a Conversion definition - apply it directly in a report comparison - rename it

Include it in an Audience definition. To take advantage of custom user properties in the GA4 UI, you have to complete the two following steps: 1) Send the custom user property as part of the data stream. 2) Register it in the UI

Google doesn't allow fingerprint IDs or other attempts to identify:

Individual Users

You want to track the activity on www.mysite.com and www.mysore.com as belonging to the same user experience. How do you achieve cross-domain tracking in GA4? - modify the on-page tracking code - modify the GA4 Configuration tag in GTM - make configuration changes under Property Settings - make configuration changes within the web data stream

Make configuration changes within the web data stream. Cross-Domain tracking in GA4 is achieved through an admin setting rather than through code or tagging modifications.

Which user property is not automatically collected both in mobie app and in web data streams? - Country - Language - Device Category - New/Established

New/Established. Recorded as a predefined user property in app data streams only, the New/Established dimension indicates if the user first opened the app within the last seven days. The two possible values are New or Established.

Which types of event tracking are enabled by default through the Enhanced Measurement setting in a web data stream? - session start - video - outbound clicks - scrolling

Outbound Clicks & Scrolling. When you create a web data stream, six types of Enhanced Measurement are enabled by default to send event data to the corresponding GA4 property.

When in the Firebase UI do you link an existing Firebase project to Google Analytics? - Project Settings > General - Project Settings > Cloud Messaging - Project Settings > Integrations - Project Settings > Service Accounts

Project Settings > Integrations. When you click GA, you'll be prompted for the Google Analytics account in which to create a new, linked GA4 property, or you can link to an existing GA4 property.

Which level of GA4 does a Firebase project most closely correspond to? - account - property - data stream - view

Property. When you link an existing Firebase project to Google Analytics, you select a Google Analytics account, and Google Analytics then creates a GA4 property with the same name as the Firebase project. If you have created a GA4 property first and you set up an Android or iOS data stream from within the GA4 property, you'll automatically create a Firebase project with the same name as the property.

Which two GA4 reports can GTM preview mode popuate? - Realtime - Engagement > Events - Tech > Tech details - DebugView

Realtime & DebugView If you have GA4 tags in your GTM container and you enter preview mode, you'll be able to see the tagging output not only in the GTM/Tag Assistant debugger, but also in DebugView and Realtime within the associated GA4 property.

The Streamview report in Firebase Analytics is rebranded as the ____________ report in a GA4 property. - Reatime - All Events - DebugView - Analysis

Realtime.

For which of the following tracking scenarios would GA4 Measurement Protocol probably not be the best option? - SPA (single-page application) - app written for BlackBerry OS - touchscreen directory in an office complex - point of sale

SPA (single-page application) While tracking an SPA might require some specialized implementation, it would still probably be most suitable to leverage a web data stream to track an SPA in Google Analytics (for GA4 and generally). Note that GA4 Measurement Protocol is not yet considered production-ready.

Of the following UA terms, which is the most synonymous with Audience in the context of GA4? - Event - Conversion - Segment - Behavior

Segment

Which GA4 reporting section shows overlap between data streams?

Tech

Conversion Modeling

The use of machine learning to measure the impact of marketing efforts when a subset of conversions can't connect to ad interactions.

Path Exploration

This technique explores the steps users take through your site or app and can follow any number of undefined user journeys, even ones you weren't aware of or didn't intend.

Segment Overlap

This technique lets you compare different groups of users to quickly see how they relate to each other and isolate specific audiences based on complex conditions.

Funnel Exploration

This technique lets you visualize the steps your users take toward a key task or conversion, identify sequences of key events, and understand how your users navigate these steps.

Free Form

This technique presents your data in a cross-tab layout, where you can arrange the rows and columns as you like and add the metrics you're most interested in.

True or False: GA4 recognizes utm_medium, utm_source, and utm_campaign

True

True or False: If you're only capturing a web data stream in GA4, you do not need to attach your GA4 property to a Firebase project

True

True or False: The Traffic Acquisition report can represent different Source/Medium values for the same user

True

True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.

True

True or False: In GA4, you can build a Path Exploration starting from a specific event, page, or screen, or leading to a specific event, page, or screen

True As a somewhat hidden bonus in the Path Exploration template, you can click Start Over to display a screen from which you can map a path staring from - or leading to - a specific event, page, or screen.

True or False Although the GA4 ecommerce events are intended to pass the new ecommerce.items data layer array as a parameter, GA4 ecommerce events can still take advantage of GTM data layer arrays such as ecommerce.impressions and ecommere.checkout.products that were orgianlly intended to be used in enhanced ecommerce tracking for Universal GA.

True You can still pass GA Universal data layer objects with GA4 ecommerce events. A migration to the GA4 data layer format for ecommerce variables, however, is certainly recommended for longer-term GA4 ecommerce tracking.

True or False A single GTM container can contain tags for Google UA and GA4.

True. A single GTM container can house tags for GUA and GA4. This will surely be true as well for other tag management systems going forward.

True or False By defaut, an Exploration such as Free Form or Segment Overlap is available only to the GA4 user who created the Analysis.

True. By clicking the Share Analysis option, the GA4 user can share the report with anyone else who accesses the property. You need only Viewer rights to create an Exploration but Analyst (formerly Collaborate) rights to share an Exploration

True or False Once you have associated a Firebase project with a GA4 property, custom Audience that you create in one environemtn are automatically replicated in the other.

True. Custom Audiences that you create in a linked Firebase project or GA4 property are automatically replicated in the other environment. When you used with other development - and optimization-focused services within the Firebase platform, Custom Audiences can play a specific role in messaging, personalization, and testing for your mobile apps.

GA4 Ecommerce tracking does not include the same free-form checkout steps that you can implement in GA Universal.

True. GA4 does not break out the checkout steps from other Ecommerce action in the same way, but you can generate begin_checkout, add_shipping_info, & add_payment_info recommended events, as well as any other custom events to record steps in the checkout process. The recommended events may at some point appear in new GA4 prebuilt reports and you always have the option to build your own GA4 funnel analyses with automatically captured, recommended, or fully custom events.

True or False Creating an iOS or Android data source within a GA4 property creates a corresponding app stream within a Firebase project.

True. If you create an iOS or Android app data stream in GA4 property and the property is not already linked to a Firebase project, GA will create: - a linked Firebase project with the same name as the GA property ID. - within the new Firebase project, an app stream with the same name as the GA4 data stream.

True or False Within the Fields to Set section of the GA4 Configuration tag in GTM, you can specify multiple user properties through a singe user_properties field

True. In GA4, you can populate user properties through either of two options: 1) a single object that includes several user property values and that you associate with a user_properties field. 2) individually named user properties and corresponding variables.

True or False You can configure a GA4 Configuration tag to record a page_view event with each pageload.

True. In GTM, the GA4 Configuration tag basically corresponds to both a GUA pageview tag and the GA Setting variable.

True or False In GTM, you can reference a GA4 Configuration tag from Google Analytics: GA4 Event Tag

True. In a GA4 Configuration Tag, you specify a Measurement ID for a web data stream.

True or False You can use many of the same GTM triggers and variables with GA4 tags as you do with UA tags.

True. In alignment with the general GTM principles of decouplement and reuse for tags, triggers, and variables, you can use many of the same built-in and custom triggers and variables with both UA and GA4 tags.

True or False When you link an existing Firebase project to GA4, or when you add an app stream to a firebase project that is already linked to Google Analytics 4, corresponding data streams are created in the linked Google Analytics property.

True. Just as creating an iOS or Android data stream in GA4 property also creates an app data stream in the linked Firebase project, new GA4 Android or iOS data streams are created for each Firebase app stream when: - you link a Firebase project containing existing app streams to Google Analytics - you a create a new app stream in a Firebase project that's already linked to Google Analytics.

True or False: Once you create an Audience in GA4, you can't edit its basic definition.

True. Once you create an Audience, you can't edit its basic definition. You can only modify the description or add an Audience Trigger, meaning an event that you generate every time a user qualifies for the Audience. You do have the option to archive an audience and create a new variation.

True or False The Firebase SDK is still required for iOS and Android data streams that you first configure from a GA4 property.

True. Setup of tracking from your mobile app requires the same steps, whether you create the app data stream in a GA4 property for synching with Firebase or vice versa.

True or False IP address anonymization is applied by default in GA4 data processing.

True. This feature is designed to help Google Analytic users comply with country-specific privacy recommendations or their own organization's privacy policy. IP address anonymization is enabled by default in GA4.

True or False To link an existing Firebase project to a new GA4 property in a Google Analytics account, you need Owner access to the Firebase project and edit access to the Google Analytics account under the same Google login.

True. To link an existing Firebase project to a GA4 property, you need to have Owner access to the Firebase project and Edit access to the Google Analytic account in which you want to create the GA4 property. If you create a Firebase project as part of app stream creation process from within a GA4 property, you'll automatically have Owner rights to the Firebase project.

True or False You can link from a Firebase project to a new or existing GA4 property.

True. Whether you're enabling GA4 in a new Firebase project or linking an existing Firebase project to GA4, you have the option to create a new GA4 property or link to an existing GA4 property.

True or False: GA4 allows you to add more than one web data stream per property

True. You can add up to a combined total of 50 web, Android and iOS data streams.

True or False In a GA4 property, you can designate any event as a conversion.

True. You can make any event a conversions. For events that have not already been captured, click New Conversion Event, and enter the event name. For events that have already been captured, activate the conversion toggle.

You realize that your teams have captured a signup interaction in 3 different ways: as a sign-up event in the Android data stream, as a signup event in the iOS data stream, and as a sign_up event in the web data stream.

Use the event modification capabilities in All Events report. In the All Events report, you can create rules to add, remove, or edit event parameters, including event_name.

When you're defining a Custom Segment with an Exploration, which scopes are available. - User - Session - Event - Product

User, Session, Event. Segment definitions in GA4 allow some options not available in Universal Analytics. You can create three different types - or scopes -of Custom Segments in a GA4 Exploration: User, Session, or Event.

Monetization

What is your customers' shopping activity?

Tech

What technology are your customers using?

Acquisition

Where are your customers coming from?

Engagement

Which content are your customers engaging with?

Demographics

Who are your customers?

Which of the following statements about custom user properties in GA4 is not true? - You need to hash any custom user property values that may contain PII. - You can call the setUserProperty function in Android to set a custom user property.

You need to hash any custom user property values that may contain PII. PII - such as names, email addresses, and government-issued ID numbers - is not permitted by the GA terms of service, even with hashtag. Setting a custom user property requires a call to setUserProperty() in Android and setUserPropertyString() in iOS.

Which two GA4 recommended Retail/Ecommerce events don't have a direct equivalent in GA universal? - view_promotion - view_item - add_to_wishlist - view_cart

add_to_wishlist view_cart

Which of the following would be valid as a custom parameter name in a GA4 web or mobile app data stream? - google_search_term - firebase_notification_message - ga_param1 - blog_comment

blog_comment.

Attribution Model

can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is assigned to touchpoints on conversion paths.

Cohort Analysis

can display engagement and conversion metrics by different intervals following the time of first acquisition.

Google uses modeled conversions only when there's enough data to:

confidently make a prediction

The value ______ may appear in report swhen the back-end query returns more rows than can be rendered in the reporting UI. Dimensions that typically store many different values and may therefore cause _________ to appear in reports are commonly referred to as:

high-cardinality

Which GA4 ecommerce variable can serve a purpose that is similar to product-scope custom dimensions in GUA?

item_category The item_category variables indicated in Google's GA4 Ecommerce Developer Guide for GTM can serve a purpose similar to product scope-custom dimensions in Universal.

In the context of GA4 adoption, what does dual tagging usually mean?

maintaining a GAU and GA4 property for the same website. In the context of GA4, the term dual tagging or dual tracking normally refers to the approach of tracking into GA Universal and GA4 properties for the same website. The objective of dual tagging is to build out the GA4 property while still taking advantage of tracking into GAU, thus allowing a phased approach to an eventual full migration to GA4.

Path Analysis

offers flexible display, filterin, and interactivity for events, pageviews, and screenviews. For each step of the report, you can: - display all event types, or display only page_view and screen_view events - filter for specific events, pages, or screens to display as nodes.

Note that in a GA4 property, a page view is:

recorded as a type of event rather than a separate pageview hit type and metric.

Attribution

the act of assigning credit for conversions to different ads, clicks, and factors along a user's path to completing a conversion.

Sessions

the total number of sessions attributable to the Source/Medium for a user's first session or subsequent sessions

Users

total number of users who arrived through that Source/Medium for their first session of for later sessions

In your GA4 property, you have: - selected By User-Id and device as the Default Reporting Identity - enabled Google Signals Which fallback order will this property apply in identifying users? - user ID, Google Signals, device ID - device ID, Google Signals, user ID - Google Signals, user ID, device ID - user ID, device ID, Google Signals

user ID, Google Signals, device ID

Which of the following are considered to be recommended Retail/Ecommerce events in GA4?

view_item view_promotion add_payment_info add_shipping_info