Google Analytics 4 Certification

What's the order of the permissions in Google Analytics?

Admin Editor Marketer Analyst Viewer None With each tier, the new role has all permissions of roles below

You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "conversion paths" report in your Google Analytics 4 property?

Advertising

You have a website and want to start gather and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

Which GA feature relies on machine learning for measuring conversions that can't be spotted through direct observation?

Conversion modeling

In the report, which of the following is a dimension?

Country dimensions are always text values

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page. Once you've navigated to Events, which option would you choose to make this happen?

Create event

Which of these tasks can be done using audience triggers?

Create new events based on audience rule being satisfied

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article?

Custom dimension

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with analytics data?

Data import

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

Data-driven

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from organic search, referral, or other places?

Default channel grouping

Which events are accounted for in the Realtime report?

Events that took place within the last 30 minutes

In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app?

Explore

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

Explore

In the Explore section, you wanted to customize metrics and dimensions in a table format, which of these exploration techniques would you use?

Free form

When Google Ads is linked to GA, how can conversion events from GA be used in Google Ads?

Google Ads can use these conversions to optimize your bids for ad placement

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Name of video watched on your site

When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports?

No, because you have to create new or custom dimensions and metrics that correspond with the data to show it in your reports

A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app. He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, what data streams should he use?

One web data stream for his website, and two app data streams, one for each of his apps

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a coworker. Who can see this new path exploration by default?

Only you can see it, but you can share it with the other users of the property in read-only mode

An ecommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business?

Optimize the website for search engines

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Search console

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with analytics data. What type of analytics property can export data to BigQuery?

Standard or Analytics 360 properties using GA4

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

Subproperties

You have Ads personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

That data will only be used for measurement purposes

Which analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

User ID

You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report?

User activity during the past 30 minutes

Does Google Analytics collect and process user interactions on both websites and apps as events?

Yes

To connect your app to Google Analytics, do you have to use the Firebase SDK?

Yes

You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role?

Yes

Are conversions a subset of your events that are most valuable to your business?

Yes, a conversion is any user action that's valuable to your business, for example, a user purchasing from your store or subscribing to your newsletter

The owner of a fashion blog website wants to know more about the data shown on the New Users by User Medium card. Will selecting view user acquisition open the detail report where she can analyze her new users?

Yes, because the user acquisition report only focuses on first sessions by users

After you've exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, channels

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

Admin

You're setting up your web data stream so that your website is feeding your GA property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

Additional events are collected from your website without you needing to change your website's code

Which of these sections of GA Reports provides insights into where users are coming from before visiting your website?

Aquisition

How does analytics measure and report distinct user interactions when GA 4 property exists on a mobile app and website?

As events

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign value to these events when they happen. What should you mark these events as in your GA property?

Conversion events

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

Google optimize

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google signals

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a metric in GA?

How many users were on mobile phones

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Linear

Which three of the following are ways to connect your website to a Google Analytics account using the Google tag or measurement ID?

Manually add the tag to the website code, use Google Tag Manager to deploy the tag, or provide your tag or measurement ID to a website builder

You collect data on your point of sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement protocol

You're currently using last-attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

Model comparison

You want to create new audiences for your ecommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with predictive audience?

You create an audience who are likely to purchase in the next seven days

In which situation could you use the Engagement overview report?

You're interested in seeing which pages on your site are getting the most traffic