google analytics 4 study guide

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step? A. Funnel exploration B. Cohort explorations C. Free form D. Segment overlap

A. Funnel exploration

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? A. Linear B. Time decay C. Data-driven D. Position-based

A. Linear

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video.While looking through your data, which of these is a "user property" collected by Google Analytics? A. The language preference of users watching the video on your site B. How many users opened the page containing the video on your site C. Name of the video users can watch on your site D. How many users watched the video on your site

A. The language preference of users watching the video on your site

What scope would be set for a custom dimension that reports membership status for a customer rewards program? A. User B. Event C. Product D. Session

A. User

There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it? A. Admin B. Reports C. Explore D. Configure

B. Reports

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? A. Data streams B. Roll-up properties C. Subproperties D. Organizations

B. Roll-up properties

To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore.What's the default setting for who can see the exploration? A. Only you can see it, but you can share it with the other users of the property for them to make edits. B. Anyone in your property can access it in read-only mode. C. Only you can see it, but you can share it with the other users of the property in read-only mode. D. Anyone in your property can access it and make edits.

C. Only you can see it, but you can share it with the other users of the property in read-only mode.

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? A. Standard or Analytics 360 properties using Universal Analytics B. Only Analytics 360 properties in GA4 or Universal Analytics C. Standard or Analytics 360 properties using GA4 D. Only Standard properties in GA4 or Universal Analytics

C. Standard or Analytics 360 properties using GA4

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? A. Audience triggers B. Device-ID C. User-ID D. Predictive audiences

C. User-ID

You're using Google Analytics for your website. In which situation could you use the Engagement overview report? A. You're interested in seeing where users are coming from before landing on your website. B. You're interested in monitoring user activity as it is happening on your site. C. You'd like insight into your users' interests they've express through their online browsing and purchase activities. D. You're interested in seeing which pages on your site are getting the most traffic.

D. You're interested in seeing which pages on your site are getting the most traffic.

How can Google Ads use audiences from Google Analytics when the two are linked? A. Audiences in Google Ads can be used to target ad campaigns B. Audiences in Google Ads can be used to see industry benchmarking data C. Audiences in Google Ads can be contacted for customer research D. Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

A. Audiences in Google Ads can be used to target ad campaigns

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page? A. Custom dimension B. Custom user parameter C. Custom table D. Custom metric

A. Custom dimension

You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? A. Free form B. Funnel exploration C. Cohort explorations D. Segment overlap

A. Free form

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? A. Google Optimize B. Search Console C. Firebase D. Modify event

A. Google Optimize

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? A. Measurement Protocol B. HTTP request C. Modify event D. Data import

A. Measurement Protocol

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? A. Last click B. Time decay C. Data-driven D. First click

C. Data-driven

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream? A. A data stream lives within Reports and lets you segment and compare your data B. A data stream lives within a property and is a source of data from your app or website C. A data stream lives within Explore and, once defined, can be added to any exploration D. A data stream lives within an account and is the container for the data you collect from your apps and sites

B. A data stream lives within a property and is a source of data from your app or website

You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences? A. Advertising B. Configure C. Admin D. Explore

B. Configure

Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? A. Conversion paths B. Conversion modeling C. Conversion events D. Conversion window

B. Conversion modeling

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? A. Modify event B. Data import C. HTTP request D. Measurement Protocol

B. Data import

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? A. Consent Mode B. Data retention period C. IP address settings D. Disable data collection

B. Data retention period

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement? A. Configure B. Explore C. Reports D. Advertising

B. Explore

You have Ads Personalization enabled for your property, but want to exclude specific events.What does this mean for the data for those events? A. That data will only be used for audiences in Google Ads B. That data will only be used for measurement purposes C. That data will only be available in the Advertising section D. That data will only be available in the Reports and Explore sections

B. That data will only be used for measurement purposes

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account? A. 60 B. 7 C. 35 D. 14

C. 35

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type? A. A metric B. A user C. An event D. A dimension

D. A dimension

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website? A. Demographics B. Monetization C. Engagement D. Acquisition

D. Acquisition

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? A. Explore B. Configure C. Advertising D. Admin

D. Admin

You're currently using last-click attribution.Which of these reports would let you see how first-click attribution would value channels and campaigns? A. Segment overlap B. Funnel exploration C. Conversion paths D. Model comparison

D. Model comparison

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google Signals

Which of these configurations show a Google Analytics account's hierarchical structure? A. Account > Property > Data stream B. Property > Account > Data stream C. Property > Data stream > Account D. Data stream > Account > Property

A. Account > Property > Data stream

You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report? A. Advertising B. Configure C. Reports D. Explore

A. Advertising

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first? A. Analytics tag B. Google Ads C. Firebase SDK D. Analytics SDK

A. Analytics tag

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? A. Google Ads campaign B. Default channel grouping C. Event name D. Page title

B. Default channel grouping

Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property? A. Google Ads B. Firebase SDK C. Google Marketing Platform D. Website tag

B. Firebase SDK

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics? A. The date range setting for the last 30 days B. How many users were on mobile phones C. Where users came from before reaching your site D. The device types, desktops and mobile phones

B. How many users were on mobile phone

Which events are accounted for in the Realtime report? A. Events that took place within the last 12 hours B. Events that took place within the last 60 minutes C. Events that took place within the last 30 minutes D. Events that took place within the last 8 hours

C. Events that took place within the last 30 minutes

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights? A. Universal Analytics properties B. Google Marketing Platform C. Google Analytics 4 properties D. Google Optimize

C. Google Analytics 4 properties

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics? A. Search Ads 360 B. Google Optimize C. Search Console D. Google Ads

C. Search Console

Which of these tasks can be done using audience triggers? A. Create new audiences based on specific events that are triggered B. Create new events based on existing event parameters C. Create new audiences based on predictive metrics D. Create new events based on an audience rule being satisfied

D. Create new events based on an audience rule being satisfied

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? A. Data streams B. Roll-up properties C. Organizations D. Subproperties

D. Subproperties

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience? A. You create an audience of users who started checking out but didn't complete the purchase B. You create an audience of users who made a purchase in the last 30 days C. You create an audience of users who added items to their purchase wishlist D. You create an audience of users who are likely to purchase in the next seven days

D. You create an audience of users who are likely to purchase in the next seven days

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account? A. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android B. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android C. One property with one web data stream for your website and one app data stream for your app D. One property with a web data stream for your website and one property with an app data stream for your app

A. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? A. Events can be associated with signed-in users to enable cross-device reporting B. Events from your mobile app can be combined with your existing website data C. Additional events are collected from your website without you needing to change your website's code D. Conversion reporting for the web data stream uses machine learning to distributes credit across channels

C. Additional events are collected from your website without you needing to change your website's code

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen.What should you mark these events as in your Google Analytics 4 property? A. Goals B. Custom events C. Conversion events D. Recommended events

C. Conversion events

The page_view event is triggered whenever a website visitor views any page on your site.If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface? A. Modify event B. Mark event as conversion C. Create event D. Import event

C. Create event

What distinguishes Google Analytics 4 properties from Universal Analytics properties? A. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. B. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. C. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. D. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.

B. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? A. You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance B. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels C. You can use audiences to target website experiments and test variants of your web pages D. You can use conversions for ad campaign bidding, and audiences to target ad campaigns

B. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? A. Google Ads can use these conversions to see industry benchmarking data B. Google Ads can use these conversions to generate new keyword ideas C. Google Ads can use these conversions to optimize your bids for ad placements D. Google Ads can use these conversions to adjust and optimize your ad copy

C. Google Ads can use these conversions to optimize your bids for ad placements

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter? A. How many users opened the page containing a video on your site B. How many users viewed a video on your site C. Name of a video watched on your site D. The devices users are on when watching a video on your site

C. Name of a video watched on your site

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions? A. As hits B. As sessions C. As views D. As events

D. As events