Google Analytics Academy

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To find your Analytics tracking code, which sequence of steps should you follow?

"Admin" tab > "Tracking Info" > "Tracking Code"

Expressions Examples

1. "that are equal to" 2. "that begin with" 3. "that end with" 4. "that contain"

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

1. /thankyou.html 2. /thankyou.php 3. /thankyou/receipt.php

Purchase Funnel

1. Acquisition 2. Behavior 3. Conversion

How to track a website

1. Create a Google Analytics account 2. Add a small piece of JavaScript

To track website behavior data with Google Analytics, which steps will you need to complete?

1. Create an Analytics account 2. Add the Analytics tracking code to each page of your site

Google Analytics can collect behavioral data from which systems?

1. E-commerce platforms 2. Mobile Applications 3. Online point-of-sales systems

What are the options for filtering data in Google Analytics?

1. Exclude data from a view 2. Include data in a view 3. Modify how data appears in your reports

AdWords lets users advertise on which properties?

1. Google Search 2. Google Display Network

The Analytics tracking code can collect which of the following?

1. How many users visited a page 2. Language the browser is set to 3. Type of browser 4. Device and operating system

Which of the following are examples of Goals in Google Analytics?

1. Making a purchase 2. Signing up for a newsletter 3. Submitting a contact information form

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

1. Medium 2. Source 3. Campaign

Which of the following is a "medium" in Google Analytics?

1. Organic 2. CPC 3. Referral

Which of these are channels available in the default Channels report?

1. Organic Search 2. Direct 3. Display

Which of the following is a "source" in Google Analytics?

1. googlemerchandisestore.com 2. Google 3. Email

Which of the following is the correct format for a custom campaign parameter added to a URL?

1. www.googlemerchandisestore.com/?utm_campaign=fallsale 2. www.googlemerchandisestore.com/?utm_campaign=fall_sale (basically no spaces)

How many reporting widgets can you save to a dashboard?

12

If you delete a view, account administrators can recover the view using the "trash can" function within how many days?

35 days

Shared Dashboard

A dashboard that can be seen by anyone who has access to that view; can have up to 50 of these.

Private Dashboard

A dashboard that's only visible to you within that view; can have up to 20 of these.

Bounce Rate

A good indicator of traffic quality.

Google Analytics

A platform that collects data and compiles it into useful reports.

Account

A way for you to organize how data is collected from all your websites and manage who can access that data.

What best represents the hierarchical structure of a Google Analytics account from top to bottom?

Account > Property > View

User Access Permissions Order

Account > Property > View > Goal

Business Goals

Actions you want your user to take on your website.

What setting must you enable to see data in Demographics and Interests Reports?

Advertising features

Adwords

Advertising system by Google that allows businesses to generate test and display ads.

When will Google Analytics end a default session?

After 30 minutes of inactivity

Collaborate

Allows users to share things like dashboards or certain measurement settings.

Customize

Allows you to go in and modify the report content by adding metric groups, filters, or additional views, which will create a new report under the "custom" tab.

In Google Analytics, what is a "secondary dimension"?

An additional dimension you can add to a report for more specific analysis.

In Google Analytics, what is a "dimension"?

An attribute of a data set that can be organized for better analysis.

Raw Data

Back up our data

Session

Begins when a user navigates to a page including the Google Analytics tracking code; ends after 30 minutes of being afk.

What AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location?

Bid Adjustments

Acquisition

Building awareness and acquiring user interest; explore where your users came from.

Secondary Dimension

Can add another dimension to the data table for a more specific analysis.

Filters

Can be used to determine what data you want to include, exclude, or modify in each view.

Metric Selector

Can change metric of the graph.

Audience Reports

Can help you better understand the characteristics of your users.

Property

Can independently collect data using a unique tracking ID that appears in your JavaScript tracking code.

View

Can see reports for Google Analytics data collected.

How do you increase the amount of data in a sampled Google Analytics report?

Choose "Greater precision" in the sampling pulldown menu

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

Comparison view

Reports Area

Contains all Google Analytics built-in reports.

Which report can show you how well particular sections of your website content performed?

Content Drilldown report

Pivot

Creates a table in which both rows and columns can show different dimension values for comparison.

Master View

Daily reporting and analysis

Goal Funnel

Data visualization of the different steps needed to complete that goal, and can identify where users are dropping out of the conversion process.

What would you use to compare two date ranges in a report?

Date range comparison

Which report should you use to check if users are exiting from important pages on your website?

Exit Pages report

By selecting "Share Template Link" you can share your dashboard and your data with another user.

False

Filters allow you to reprocess historical data from before the filter was applied.

False

New views can include website data from before the view was created.

False

When you create a Goal in Google Analytics, you must set up a funnel visualization.

False

Pages/Screens

Goal type based on how many pages a user views in a session.

Duration

Goal type based on the length of a user's session.

Destination

Goal type based when a user reaches a specific page on your site.

To use Analytics to track user behavior on your website, what must you add to each page of your site?

Google Analytics tracking code

Content Drilldown

Groups pages according to your website's directory structure.

Pie Chart

Helps you compare the percentages of a whole, such as how many users are on desktops, tablets, and phones.

Audience

Helps you understand your users.

CPC

Indicates traffic that arrived through a paid search campaign.

Sampling

It returns an estimate of the exact count based on a sample of your data.

Where in the HTML of your webpage should you place Analytics tracking code?

Just before the closing </head> tag of your website

Which report lists the pages of your website where users first arrived?

Landing Pages report

Edit

Lets the user make changes to the configuration settings.

Managing Users

Lets users add or remove user access to the account, property, or view.

Read and Analyze

Lets users view data, analyze reports, and create dashboards, but restricts them from making changes to the settings or adding new users.

Add to Dashboard

Lets you add a small representation of the report called a widget to an area where you can view multiple report widgets in one place.

Shortcut

Lets you create a link to the specific report.

Custom Filter

Lets you design a filter to include, exclude, or modify data.

Email

Lets you email a copy of that report as an attachment and even schedule regular email updates.

Export

Lets you save a report to your desktop in a variety of file formats that can be imported into a spreadsheet.

Data Range Selector

Lets you select the time period in which you want to analyze report data.

Graph Annotator

Located below the line graph as a small gray arrow; lets you annotate the graph with helpful notes to add business context to your data.

Medium

Mechanism that delivered users to your site.

Education Icon

Opens up a contextual education tab with videos and useful information to teach you more about how each report works.

Data Table

Organizes data in a table broken out by acquisition, behavior, and conversion metrics for the audience and acquisition reports.

Overview Reports

Provide a high-level summary of metrics in one place.

Source

Provides more info about the medium.

Overview

Report that breaks down and compares traffic for all devices.

New vs Returning

Report that breaks out acquisition, behavior, and conversion goal metrics for new and returning users.

Browser and Operating Systems

Report that can quickly identify issues with certain browsers on your site.

Active Users

Report that can show you how many users had at least one session on your site in the last day or month.

Channels

Report that can view traffic by channel, which bundles the sources together under each medium.

Devices

Report that lets you see additional details about the devices used to access you site.

Events

Report that tracks how users interact with specific element of your website.

Technology and Mobile

Reports that can help you understand what technologies your audience uses to consume your site content.

Demographics

Reports that provide info about the age and gender of your users.

Interests

Reports that show your users' preferences for certain types of web content like technology, music, travel, or TV.

Ad Slot

See where ads are located.

Google Analytics Solutions Gallery

Share template broadly since it's a place where users can share different types of customization's like dashboards.

Goals

Show metrics based on number of goals you've configured and will only show up if you've set up goals in Google Analytics.

Performance

Shows a bar graph of data, helping to compare individual segments side by side,

Audience Overview Report

Shows a collection of Audience metrics like number of users, pages they visited in a session, average session duration, and bounce rate.

Line Graph

Shows a data point for the number of users on each hour, day, week, or month over your selected data range.

Site Usage

Shows behavior metrics like users, pages per session, and average session duration.

Exit Pages

Shows pages where users left your site.

Comparison View

Shows you a bar graph to quickly see whether each entry in the table is performing above the site average for the selected metric.

E-Commerce

Shows you transaction metrics if you've set up e-commerce tracking in Analytics.

Goal

Simple way to track conversions (business objectives) from your website.

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Source and Medium

Summary View

Summary of the dimension categorized by acquisition, behavior, and conversion metrics, making it easier to interpret these metrics in the context of the marketing funnel.

Predefined Filter

Template for the most common filters you'll use.

Test Data

Test new analytics configurations

Which report would best help you identify potential browser issues with your website traffic?

The Browser & OS report

How could you discover whether users were viewing your website on mobile devices?

The Devices report under "Mobile"

If you would like to quickly generate campaign tags for tracking, what tool should you use?

The URL Builder

In Google Analytics, what is a "metric"?

The numbers in a data set often paired with dimensions.

In Google Analytics, what is the "Bounce Rate"?

The percentage of visits when a user landed on your website and exited without any interactions

Total Page Views

The sum of each time a user loaded a page on your website.

Segment

This is like a filter that you can apply to look at specific data and compare metrics.

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels.

True

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

True

Google Analytics filters data in the order in which the filters are set.

True

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.

True

You can't change data once it's been processed by Google Analytics.

True

Pointer (<)

Use this to shrink the navigation and provide more space for your reports.

Referral

Used for traffic that arrived on your site after the user clicked on a website other than a search engine.

Bid Adjustments

Used to automatically adjust keyword bids based on a user's device, location, or time.

Organic

Used to identify traffic that arrived on your site through unpaid search.

Analytics Reports

Used to perform in-depth analysis to better understand your customers and their purchase journey.

What does the "Users" metric measure?

Users that had at least one session on your site in the given date range

Location

Very useful report under the "Geo" tab that can anonymously determine a user's country or continent through their IP address.

Campaign Tagging

What marketing campaigns are tracked through.

Conversion

When a user becomes a customer and transacts with your business; shows how well you're doing against goals or revenue.

Behavior

When users engage with your business; summarize what your users do after they arrive.

Share Template Link

Will share a link to your dashboard template that can be added to any other Analytics view, excluding your data.

Share Object

Will share dashboard with any user who has access to the view.

Landing Page

Will show you which external sites are sending traffic to each of your specific pages, and potentially offer you a source of new advertising.

Which of the following is NOT a standard Google Analytics campaign parameter?

utm_adgroup


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