Google Analytics Cert

You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report?

User activity during the past 30 minutes

Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this?

Create a predictive audience

Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking.

True

Are conversions a subset of your events that are most valuable to your business?

Yes

Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics?

Funnel report

Country-level

If you need to set the ads personalization setting for your property at the geographic level, you can enable or disable this setting by country. In the United States, you can adjust the setting at the state level.

Enabling ads personalization in Analytics gives you the ability to use your Analytics audiences to personalize your digital ads. What's the most granular level on which you can customize how data is used?

Individual event

Which of the following allows you to define a range of IP addresses to exclude from your data?

Internal traffic data filter

When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports?

No

True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads.

True

Does Google Analytics collect and process user interactions on both websites and apps as events?

Yes

GA4 Flood it app

Calculated metrics — for example, average revenue per active user and average engagement time Events data — for example, user events like level completion and level resets In-app purchases

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

Data retention period

In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app?

Explore

True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.

False

Event or user property level

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

Which Analytics property type will this training focus on?

Google Analytics 4 properties

What are some of the methodologies used by Google's conversion modeling? Which three answers are correct?

Holdback validation to maintain accuracy High confidence threshold to prevent over-predicting Data aggregated and used to predict the likelihood of conversions

When using data import, what two types of data are joined with Analytics data when you open a report and Analytics issues a query for the report data?

Item Data and Cost Data

Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers?

Measurement Protocol

When building the rules for a report filter or comparison, which of the following is used?

Dimension values

Which three of the following are ways you use to connect your website to a Google Analytics using the Google tag or measurement ID?

Use Google Tag Manager to deploy the tag Provide your tag or measurement ID to a website builder Manually add the tag to the website code

GA4 Store

Where website users originate — for example, organic traffic, paid search traffic, and display traffic The behavior of users on the site — for example, URLs of pages that users look at and how users interact with page content The transactions that occur on the Google Merchandise Store website

Property-level

You can customize how your Analytics data is used for ads personalization. In the property settings of your account, you can disable ads personalization for an entire property, which causes all incoming events for that property to be marked as not for use in ads personalization.

Individual event or session

You can manage whether an individual event or session is used for ads personalization. For example, obtain consent before enabling the setting, you can dynamically disable ads personalization at the beginning of a session and on each subsequent event until consent is obtained.

What is Google's conversion modeling approach

​Check for accuracy and communicate changes​ Maintain rigorous reporting Customize for your business Don't identify individual users

Which of the following is not a feature unique to Analytics 360 properties?

BigQuery export

Which integration enables the Google Organic Search Traffic report in Analytics?

Search Console integration

To connect your app to Google Analytics, do you have to use the Firebase SDK?

Yes

Which is a subproperty and which is a roll-up property?

A property that gets its data from one other source property. Subproperty A property that contains data from two or more source properties. Roll-up property

A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app. He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, what data streams should he use?

One web data stream for his website Two app data streams, one for each of his apps

An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business?

Optimize the website for search engines

Which of the following is not something you can do with BigQuery export?

Send events from BigQuery directly to Google Analytics servers

True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.

True

True or false? You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery.

True

The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card.Will selecting View user acquisition open the detail report where she can analyze her new users?

Yes

You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role?

Yes