Google Analytics Certification

You would like to report your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery? A. Only Analytics 360 properties in GA4 or Universal Analytics B. Standard or Analytics 360 properties using Universal Analytics C. Only standard properties in GA4 or Universal Analytics D. Standard or Analytics 360 properties using GA4

D. Standard or Analytics 360 properties using GA4

The page_view event is triggered whenever a website visitor views any page on your website. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which options would you choose once you've navigated to Events in the Google Analytics interface? A. Create event B. Modify event C. Mark event as conversion D. Import event

A. Create event

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page? A. Custom dimension B. Custom table C. Custom metric D. Custom user parameter

A. Custom dimension

You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery? A. Daily and streaming B. Daily and weekly C. Hourly and streaming D. Weekly and streaming

A. Daily and streaming

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data? A. Data import B. HTTP request C. Modify event D. Measurement protocol

A. Data import

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights? A. Google Analytics 4 properties B. Google Marketing Platform C. Firebase D. Universal Analytics properties

A. Google Analytics 4 properties

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information? A. Google signals B. User-ID C. Google Ads D. Google Search Console

A. Google Signals

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter? A. Name of a video watched on your site B. How many users viewed a video on your site C. The devices users are on when watching a video on your site D. How many users opened the page containing a video on your site

A. Name of a video watched on your site

After exploring Google Analytics data to BigQuery, what new opportunity do you have to use your data? A. You can use audiences to target website experiments and test variants of your web pages. B. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels. C. You can use conversions for ad campaign bidding, and audiences to target ad campaigns. D. You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance.

B. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels.

In which of these situations could you use the Engagement overview report in Google Analytics? A. You're interested in monitoring user activity as it is happening on your site B. You're interested in seeing which pages on your site are getting the most traffic C. You're interested in seeing where users are coming from before landing on your website D. You'd like insight into your users' interests they've expressed through their online browsing and purchase activities

B. You're interested in seeing which pages on your site are getting the most traffic

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? A. A data stream lives within an account and is the container for the data you collect from your apps and sites. B. A data stream lives within Reports and lets you segment and compare your data. C. A data stream lives within a property and is a source of data from your app or website. D. A data stream lives within Explore and, once defined, can be added to any exploration.

C. A data stream lives within a property and is a source of data from your app or website.

If you have created a Google Analytics 4 property for your mobile app and web sire, how would Google Analytics measure and report distinct user interactions? A. As hits B. As sessions C. As events D. As views

C. As events

Which data collection feature allows you to control the amount of time user level and event level data is stored by Google Analytics? A. Disable data collection B. Consent mode C. Data retention period D. IP address settings

C. Data retention period

Which attribution model spreads credit for a conversion across different touch points through the use of machine learning algorithms. A. Time decay B. First click C. Data-driven D. Last click

C. Data-driven

You are in Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? A. Cohort explorations B. Funnel exploration C. Free form D. Segment overlap

C. Free form

What distinguishes Google Analytics 4 properties from Universal Analytics properties? A. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. B. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. C. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. D. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.

C. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website? A. Google Ads B. Firebase C. Search console D. Search Ads 361

C. Search console

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? A. Organizations B. Data streams C. Sub properties D. Roll-up properties

C. Sub properties

When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events? A. That data will only be available in the Reports and Explore sections B. That data will only be used for audiences in Google Ads C. That data will only be used for measurement purposes D. That data will only be available in the Advertising section

C. That data will only be used for measurement purposes

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a "user property" collected by Google Analytics? A. How many users watched the video on your site B. Name of the video users can watch on your site C. The language preference of users watching the video on your site D. How many users opened the page containing the video on your site

C. The language preference of users watching the video on your site

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers. A. Predictive audiences B. Device-ID C. User-ID D. Audience triggers

C. User-ID

You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled? A. Events from your mobile app can be combined with your existing website data. B. Conversion reporting for the web data stream uses machine learning to distribute credit across channels. C. Events can be associated with signed in users to enable cross device reporting. D. Additional events are collected from your website without you needing to change your website's code.

D. Additional events are collected from your website without you needing to change your website's code.

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property? A. Reports B. Explore C. Configure D. Advertising

D. Advertising

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first? A. Google Ads B. Analytics SDK C. Firebase SDK D. Analytics tag

D. Analytics tag

You manage a website and consider certain events as especially valuable- like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? A. Custom events B. Goals C. Recommended events D. Conversion events

D. Conversion events

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? A. Conversion paths B. Conversion window C. Conversion events D. Conversion modeling

D. Conversion modeling

What can you do with audience triggers? A. Create new audiences based on specific events that are triggered? B. Create new events based on existing event parameters C. Create new audiences based on predictive metrics D. Create new events based on an audience rule being satisfied

D. Create new events based on an audience rule being satisfied

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property? A. Reports B. Configure C. Advertising D. Explore

D. Explore

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step? A. Cohort explorations B. Free form C. Segment overlap D. Funnel exploration

D. Funnel exploration

The data you collect on your point of sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers? A. HTTP request B. Modify event C. Data import D. Measurement protocol

D. Measurement protocol

You're using last click attribution, but would like to see how first click attribution would value channels and campaigns. Which report can you use to find this insight? A. Conversion paths B. Funnel exploration C. Segment overlap D. Model comparison

D. Model comparison

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created? A. Anyone in your property can access it in read only mode. B. Anyone in your property can access it and make edits. C. Only you can see it, but you can share it with the other users of the property for them to make edits. D. Only you can see it, but you can share it with other users of the property in read only mode.

D. Only you can see it, but you can share it with other users of the property in read only mode.

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interaction with your app or website? A. Admin B. Explore C. Reports D. Configure

D. Reports

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data form multiple-source properties, which Analytics 360 feature would you use? A. Data streams B. Organizations C. Subproperties D. Roll-up properties

D. Roll-up properties

You run a small company that has a website as well as as app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account? A. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android. B. One property with a web data stream for your website and one property with with an app data stream for your app. C. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android. D. One property with one web data stream for your website and one app data stream for your app.

A. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android.

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is a considered a "metric" in Google Analytics? A. The device types, desktops, and mobile phones B. Where users came from before reaching your site C. The data range setting for the last 30 days D. How many users were on mobile phones

A. The device types, desktops, and mobile phones

What scope would be set for a custom dimension that reports membership status for a customer rewards program? A. User B. Session C. Event D. Product

A. User

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience? A. You create an audience of users who are likely to purchase in the next seven days B. You create an audience of users who added items to their purchase wishlist C. You create an audience of users who started checking out but didn't complete the purchase D. You create an audience of users who made a purchase in the last 30 days

A. You create an audience of users who are likely to purchase in the next seven days

Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted? A. 60 B. 35 C. 14 D. 7

B. 35

You create a report to show the types of devices users have been coming from over the past 30 days- whether they were on desktops or mobile phones, for example. In this report, what is device type? A. A metric B. A dimension C. A user D. An event

B. A dimension

Which of these configurations show a Google Analytics account's hierarchical structure? A. Data stream > Account > Property B. Account > Property > Data stream C. Property > Account > Data stream D. Property > Data stream > Account

B. Account > Property > Data stream

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website? A. Monetization B. Acquisition C. Engagement D. Demographics

B. Acquisition

You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads? A. Explore B. Admin C. Advertising D. Configure

B. Admin

What can Google Ads do with audiences from Google Analytics when these two services are linked? A. Audiences in Google Ads can be used to adjust geo targeting of ad campaigns B. Audiences in Google Ads can be used to target ad campaigns C. Audiences in Google Ads can be contacted for customer research D. Audiences in Google Ads can be used to see industry benchmarking data

B. Audiences in Google Ads can be used to target ad campaigns

You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences? A. Advertising B. Configure C. Admin D. Explore

B. Configure

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these id riving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as "organic search" or "referral"? A. Google Ads campaign B. Default channel grouping C. Event name D. Page title

B. Default channel grouping

Which events are accounted for in the realtime report? A. Events that took place within the last 8 hours B. Events that took place within the last 30 minutes C. Events that took place within the last 12 hours D. Events that took place within the last 60 minutes

B. Events that took place within the last 30 minutes

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use? A. Website tag B. Firebase SDK C. Google Marketing Platform D. Google Ads

B. Firebase SDK

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? A. Google Ads can use these conversions to generate new keyword ideas B. Google Ads can use these conversions to optimize your bids for ad placements C. Google Ads can use these conversions to adjust and optimize your ad copy D. Google ads can use these conversions to see industry benchmarking data

B. Google Ads can use these conversions to optimize your bids for ad placements

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? A. Time decay B. Linear C. Data driven D. Position based

B. Linear