Google Analytics Certification - Assessment 1
To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code
Admin > Tracking Info > Tracking Code
To collect data using Google Analytics, which steps must be completed?(select all answers that apply) - Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app
- Create an Analytics account - Add Analytics tracking code to each webpage
Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Internet
- E-commerce platforms - Mobile Applications - Online point-of-sales systems
The Analytics tracking code can collect which of the following?(select all answers that apply) - Language the browser is set to - Type of browser - User's favorite website - Device and operating system
- Language the browser is set to - Type of browser - Device and operating system
Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property -Property > Account > View -Account > View > Property -Account > Property > View
-Account > Property > View
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of your website -Immediately before the closing </head> tag of your website -Immediately after the opening <body> tag of your website -Immediately before the closing </body> tag of your website
-Immediately after the opening <head> tag of your website
When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day
-When a user is inactive on your site for 30 minutes or more or closes a browser window
A deleted view can be recovered by account administrators within how many days? 35 65 95 125
35
What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above
All of the above
When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view
Data from after the filter was created
When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data
Data from after the view was created
To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button
Google Analytics tracking code
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product
Property View
In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order
The order in which the filters are applied
Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view
To ensure you can always access the original data
Once Google Analytics processes data, it's stored in a database where it can't be modified. True False
True
