Google Analytics Questions

For mobile applications, Google Analytics will use the same Javascript tracking code as websites. a) True b) False

False

A macro conversion a) Occurs when someone completes an action that's important to your business b) Is your highest converting campaign c) Always occurs prior to a micro conversion d) Is a large revenue sale that is directly attributable to a display campaign e) Occurs when over 50% of visitors buy an item

A

In the Linear attribution model, a) each touchpoint in the conversion path share equal credit for the conversion b) the last touchpoint receives 100% of the credit for the conversion c) the touchpoints closest in time to the conversion get most of the credit d) the first touchpoint receives 100% credit for the conversion

A

To add external data to Google Analytics using the Data Import feature, you must have: a) a key that links the imported data with Google Analytics b) a key that links the imported data with your AdWords account c) an SDK that links the imported data with Google Analytics d) an API that links the imported data with your AdWords account

A

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? a) Time Lag b) Conversion Value c) Path Length d) Top Conversion Paths e) Assisted/Last Interaction Conversions

A

Which of the following would help you to determine the conversion value of a paid keyword? a) Multi-Channel Funnels b) CPM c) CTR d) Real-Time e) none of these answers

A

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful? a) Destination URL b) Ad Group c) Campaign d) Placements e) Keyword

A

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? a) Events b) Annotations c) Intelligence d) Real-Time

A

Your Multi-Channel Funnel reports have no data. What is the most likely reason? a) You haven't implemented Goals or Ecommerce b) Your are not using Content Experiments c) You haven't enabled demographic data d) You haven't set up Goal Funnels e) You are not using Google Tag Manager

A

How can you add data to Google Analytics from other sources? (select all that apply) a) Link your AdWords account to Google Analytics to import advertising data b) Use Cost Data Upload to import click and cost data from non-AdWords campaigns c) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions d) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account

A B C

Which of the following questions could you answer with the Ecommerce reports? Check all that apply. a) Which product category brings in the most revenue for my business? b) What are the ten most frequently purchased products on my site? c) What products did a visitor purchase together in the same transaction? d) What is the average order value of the transactions placed on my site?

A B C D

A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad? a) $0 b) $25 c) $50 d) $100

B

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) 0% b) 100% c) 50% d) 33% e) 200%

B

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? a) AdWords Keywords b) Hour of Day c) Destination URLs d) Placements e) Campaigns

B

Which of the following represents a macro conversion for an ecommerce site? a) receiving a product inquiry b) a completed sales transaction c) collecting a lead d) a click on a "buy" button e) all of the above

B

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript? a) tax amount b) credit card number c) billing city d) purchase amount e) product SKU(s)

B

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site? a) A potential customer visits a lead form, but doesn't fill it out or submit it. b) A potential customer fills out and submits a lead form. c) A potential customer downloads a spec sheet for one of your machines. d) A potential customer signs up for your weekly newsletter. e) A potential customer joins your social media community.

B

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information? a) Track the button as a page view and look at the Events Overview b) Track the button with an event and set up an event goal c) Enable the button as a KPI and set up a dashboard d) Set up a "product details" button in the ecommerce JavaScript e) None of these options will work

B

Which of the following Google Analytics dimensions are only available for AdWords traffic? Check all that apply. a) Medium b) Matched Search Query c) Query Match Type d) Placement Domain e) Source f) Campaign

B C D

If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true? a) The keyword played an assist role in exactly one conversion b) The keyword played an assist role in exactly five conversions c) The keyword played an assist role less often than it played a last click role d) none of these answers

C

In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site? a) Set up Event Tracking on the Account settings page and specify which types of events you want to track b) Set up Event Tracking on the Property settings page and specify which types of events you want to track c) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event d) None of the above. Events are automatically tracked with the standard Google Analytics tracking code.

C

Which of the following is true of ROI? a) If Cost is $5 and Revenue is $5, your ROI is 50% b) If Cost is $5 and Revenue is $5, your ROI is 100% c) If Cost is $5 and Revenue is $5, your ROI is 0% d) If Cost is $5 and Revenue is $5, your ROI is 20% e) None of these answers are true of ROI

C

Which of the following technologies or features can be used to add data to Google Analytics? a) Data Import, Real-Time b) Data Import, Intelligence c) Data Import, Measurement Protocol d) Real-Time, Intelligence

C

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful? a) set up Real-Time reporting b) set up a dashboard c) set up an event goal d) set up a custom report

C

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? a) Last Interaction model b) Last Non-Direct Click model c) Linear model d) First Interaction model

D

Which of the following most accurately describes the concept of attribution in digital analytics? a) calculating cost per click b) determining a user's device c) calculating ROI d) assigning credit for conversions e) determining a traffic source

D

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? a) an offline sale b) an online sale c) a view of the home page d) All of these are mirco conversions for this site. e) Use of the "customize your watch" tool

E