Google Analytics
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected a True b False
a
Google Analytics cannot collect data from which systems by default? a Offline inventory database b Websites c Online point-of-sale systems d Mobile devices
a
Once filters have been applied, what is the option to recover filtered data? a Filtered data is not recoverable b Data may be recovered within 10 days c Data may be recovered within 30 days d Data may be recovered within 5 days
a
To increase the speed at which Google Analytics compiles reports, what action could be taken? a Choose "Faster response" in the sampling pulldown menu b Apply an advanced filter to the report c Remove any filters on the view d Choose "Greater precision" in the sampling pulldown menu
a
To view accurate data in a Custom Report, what action should be avoided? a Pair metrics and dimensions of different scopes b Use multiple dimensions together in the same report c Create a report with Custom Metrics d Use a Custom Dimension as a primary dimension
a
What criteria cannot be used to create a Custom Segment? a Ad type b Dimensions c Metrics d Sequences of user actions
a
What criteria could not be used to create a Dynamic Remarketing audience a Users who returned an item they purchased b Users who viewed a homepage c Users who viewed a search result page on a website d Users who viewed product-detail pages
a
What data is Google Analytics Goals unable to track? a Customer's lifetime value b Making a purchase c Signing up for a newsletter d Watching a video
a
What feature can join offline business systems data with online data collected by Google Analytics? a Data import b Goal tracking c User ID d Google Ads Linking
a
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? a The measurement protocol b Data import c Browser cookies d The networking protocol
a
What filter would only include data from a campaign titled "Back to School" in Campaign reports? a Custom Include filter with field "Page Title" and pattern "back to school" b Custom Include filter with field "Campaign Name" and pattern "back to school" c Custom Search and Replace filter with field "Campaign Name", string "back to school", and pattern "include" d Predefined Include filter with "traffic to the hostname" "that are equal to" "back to school"
a
What is a "dimension" in Google Analytics? a An attribute of a data set that can be organized for better analysis b The lifetime value of a user in a given date range c A report that offers different demographic information about your audience d A comparison of data between two date ranges
a
What is a "metric" in Google Analytics? a The numbers in a data set often paired with dimensions b The dates in a date range c A segment of data separated out in a report for comparison d A dimension that can help analyze site performance
a
What is a "secondary dimension" in Google Analytics? a An additional report dimension for more specific analysis b A dashboard widget that offers more specific analysis c A visualization to understand the impact of data d An additional report metric for more specific analysis
a
What is not considered a "source" in Google Analytics by default? a Email b (Direct) c Google d Googlemerchandisestore.com
a
What is the "Bounce Rate" in Google Analytics? a Percentage of visits when a user landed on a website and exited without any interactions b Number of times users returned to a website in a given time period c Percentage of total site exits d Percentage of sessions in which a user exits from a homepage
a
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? a Attribution modeling b Conversion tracking c Channel groupings d Multi-channel funnels
a
What is used to create Smart Goals? a Machine-learning algorithms b Custom reports c Analytics goals d Remarketing audience
a
What report indicates the pages of a website where users first arrived? a Landing Pages report b Pages report c Location report d All pages report
a
What report indicates where users start or exit the conversion funnel? a Goal Flow b Treemaps c Cohort Analysis d User Timings
a
What report shows a visual representation of user interactions on a website? a Behavior flow report b Landing pages report c Content drilldown report d Treemaps report
a
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? a Active Users report b User Explorer report c Users Flow report d Cohort Analysis report
a
What type of Custom Report shows a static sortable table with rows of data? a Flat Table b Explorer c Map Overlay d Pivot Table
a
When does a default Analytics session expire? a When a user is inactive on a web page for more than 30 minutes b After 30 minutes, regardless of user activity on a web page c At noon every day d When a user opens a new browser window
a
Which Goals are available in Google Analytics? a Destination, event, duration, pages / screens per session b Location, event, time, users per session c Destination, event, pageview, social d Pageview, event, transaction, social
a
Filters cannot perform what action on collected data? a Include data from specific subdomains b Include shopping preferences c Convert dynamic page URLs to readable text strings d Exclude traffic from particular IP addresses
b
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? a 0 b 1 c 2 d 3
b
In Custom Reports, what must metrics and dimensions share in order to report accurately? a Same view b Same scope c Same custom report d Same index
b
In Multi-Channel Funnel Reports, how are default conversions credited? a Second to last campaign, search, or ad b Equal credit along the conversion touch points c Last campaign, search, or ad d First campaign, search, or ad
b
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. a True b False
b
Sampling is applied to reports before segmentation. a True b False
b
Segments will not allow you to do what? a Create subsets of sessions or users b Permanently alter data c Build custom Remarketing lists d Isolate and analyze data
b
Sharing a Custom Report will share the report configuration and data included in the report. a True b False
b
View filters may be applied retroactively to any data that has been processed. a True b False
b
Views can include website data collected before the view was created. a True b False
b
What Remarketing audiences cannot be defined by default? a Users who speak a particular language b Users who visited a physical store c Users who played a video on a website d Users who visited a specific page on a website
b
What asset is used to build a remarketing list? a Custom dimension b Custom segment c Custom report d Custom metric
b
What cannot be collected by the default Analytics tracking code? a Device and operating system b User's favorite website c Page visits d Browser language setting
b
What feature is required to track customer search terms on a website? a Enhanced Ecommerce b Site Search c Data Import d Search filters
b
What feature would be used to collect how many times users downloaded a product catalog? a Custom Report b Event Tracking c Calculated Metrics d Custom Dimension
b
What is not a benefit of Google Analytics Remarketing? a Show customized ads to customers who have previously visited your site b Allow customers to quickly reorder an item they have previously purchased c Create remarketing lists without making changes to your existing Analytics snippet d Create remarketing lists based on custom segments and targets
b
What is not a benefit of using segments to analyze data? a Isolate and analyze specific conversion paths using conversion segments b Permanently modify the data in a view c Analyze users by single or multi-session conditions d Compare behavior metrics for groups of users like Converters vs non Converters
b
What is not considered a default "medium" in Google Analytics? a Referral b Google c Organic d CPC
b
What metric-dimension combination is not valid? a Avg. Time on Page / Device Category b Sessions / Bounce rate c Sessions / Source d Total Events / User Type
b
What model represents the hierarchical structure of a Google Analytics account? a Property > Account > View b Account > Property > View c View > Account > Property d Account > View > Property
b
What report identifies browsers that may have had problems with a website? a The active users report b The browser and OS report c The Source/Medium report d The new vs returning report
b
When linking a Google Ads account to Google Analytics, what is not possible? a Import Analytic Goals and transactions into Google Ads as conversions b Adjust keywords bids in Google Ads from Google Analytics c View Google Ads click and cost data next to site engagement data in Analytics d Create remarketing lists in Analytics to use in Google Ads campaigns
b
Auto-tagging is used to collect data from what kind of traffic? a Social media traffic b Social media traffic c Google Ads Campaign traffic d Website referral traffic
c
How would a view filter be configured to include only users from Brazil and Argentina? a Filter 1: include Brazil > Filter 2: include Argentina b Filter 1: include Argentina > Filter 2: include Brazil c Filter 1: include Brazil or Argentina d Filter 1: exclude all countries except Brazil and Argentina
c
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? a 1 b 2 c 3 d 6
c
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? a As an event b As a click c As a bounce d As an interaction
c
To recognize users across different devices, what is required for User ID? a A new Analytics account for reporting b Google Tag Manager c Sign-in that generates and sets unique IDs d All of the above
c
To track users and sessions across multiple domains, what first must be set up? a Data Import b Ad Exchange Linking c Cross-domain tracking d Google Ads Linking
c
View filters are applied in what order? a Creation date b Random order c Sequential order d Alphabetical order
c
What campaigns require manual tags on destination URLs for tracking? a Google Ads campaigns b Autotagged campaigns c Email campaigns d None of the above
c
What feature collects company-specific data such as Member Status? a Custom Filter b Event Tracking c Custom Dimension d Custom Metric
c
What feature must be enabled to use Multi-Channel Funnels? a Custom Dimensions b Advertising Features c Goals or Ecommerce d In-page Analytics
c
What is not a filter setting for data in views? a Modify b Include c Restore d Exclude
c
What report shows which types of mobile devices visited a website? a Technology > Network report b Site Content > Landing Page report c Mobile > Devices report d All Traffic > Source/Medium report
c
What reports provides data on how specific sections of a website performed? a Location report b Frequency and recency report c Content drilldown report d Top events report
c
What scope applies to Custom Metrics? a Customer b Session c Hit d User
c
What would prevent data from appearing in a Custom Report? a Too many metrics in a Custom Report b A filter that removes all the data c Custom Report isn't shared with users in the same view d Too many dimensions in a Custom Report
c
When does the tracking code send an event hit to Google Analytics? a Every time a user performs an action with pageview tracking implemented b Every time a user adds an event to their calendar c Every time a user performs an action with event tracking implemented d Every time a user makes a reservation
c
When will Google Analytics be unable to identify sessions from the same user by default? a When the sessions happen in the same browser on the same device b When the sessions share the same browser cookie c When the sessions happen in different browsers on the same device d When the sessions happen in the same browser on the same day
c
Which default traffic source dimensions does Google Analytics report for each website visitor? a Campaign and Ad Content b Source and Campaign c Source and Medium d Campaign and Medium
c
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? a Primary conversion b Second-to-last-click attribution c Assisted conversion d Secondary conversion
c
Which parameters can be included with an event hit for reporting? a Event, Category, Action, Label b Category, Action, Label, Unique Events c Category, Action, Label, Value d Category, Action, Label, Total Events
c
Which reports indicate how traffic arrived at a website? a Demographics b Geo c All traffic d Behavior
c
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? a Goals reports b Acquisition reports c Multi-channel funnel reports d Ecommerce reports
c
Which three campaign parameters are recommended to manually track campaigns? a Medium, source, and content b Campaign, content, and term c Medium, source, and campaign d Source, content, and term
c
Custom Dimensions can be used as what? a Primary dimensions in Custom Reports b Secondary dimensions in Custom Reports c Secondary dimensions in Standard reports d All of the above
d
For autotagging, what parameter does Google Ads include in the destination URL? a adid= b urlid= c utm= d gclid=
d
If a web page visitor clears the Analytics cookie from their browser, what will occur? a Analytics will set a new browser cookie the next time a browser loads a tracked page b Analytics will set a new unique ID the next time a browser loads a tracked page c Analytics will not be able to associate user behavior data with past data collected d All of the above
d
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? a /ordercomplete.php b /ordercomplete/index.html c /ordercomplete/thank_you.html d /order/complete.php
d
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? a Paid and organic search b Website referrals c Social network d Television commercials
d
The default session timeout duration in Google Analytics is how many minutes? a 5 b 10 c 20 d 30
d
To recognize users across different devices, what feature must be enabled? a Audience Definitions b Attribution Models c Google Ads Linking d User ID
d
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a Users 25 to 34 years old who have their browser set to Spanish b Users who engaged in a social media or email campaign c Users who viewed a page on a website, then watched a video d Users who are female and have children
d
What campaign parameter is not available by default in Google Analytics ? a utm_content b utm_source c utm_medium d utm_adgroup
d
What channel is not included in the default Channels report? a Direct b Display c Organic Search d Device
d
What data does Google Analytics prohibit collecting? a Product SKU(s) b Billing city c Purchase amount d Personally identifiable information
d
What data table display compares report metrics to the website average? a Pivot b Percentage c Performance d Comparison
d
What does assigning a value to a Google Analytics Goal enable? a Track actual revenue from conversions b Track real-time business revenue c Analyze a website conversion funnel d Compare goal conversions and measure changes to a website
d
What feature is required to collect the number of comments users posted to a web page? a Custom channel groupings b Calculated metric c Custom dimension d Custom metric
d
What report compares metrics based on user acquisition date over a series of weeks? a User Explorer b Active Users c Users Flow d Cohort Analysis
d
What report indicates the last page users viewed before leaving a website? a Landing pages report b All pages report c Exit pages report d Pages report
d
What report shows the percent of site traffic that visited previously? a Sales Performance report b Frequency & Recency report c Referrals report d New vs Returning report
d
What report shows the percentage of traffic that previously visited a website? a Behavior > Frequency and Recency report b Interests > Affinity categories report c All traffic > Referrals report d Behavior > New vs returning report
d
What report shows which web pages get the most traffic and highest engagement? a Frequency and Recency report b Active Users report c Engagement report d All Pages report
d
What scope levels available for dimensions and metrics? a Event-level, duration-level, transaction-level, or user-level scope b Event-level, session-level, transaction-level, or user-level scope c Location-level, duration-level, product-level, or user-level scope d Hit-level, session-level, product-level, or user-level scope
d
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? a Session b Hit c Product d User
d
When does the Analytics tracking code send a pageview hit to Google Analytics? a Every time a user adds an item to an online shopping cart b Every time a user clicks a video on a website c Every time a user searches on a website d Every time a user loads a webpage with embedded tracking code
d
When the same default tracking code is installed on pages with different domains, what will result? a Analytics will associate users and sessions with a single domain b Analytics will not associate users and sessions with any domain c Analytics will send an alert about duplicate data collection d Analytics will associate users and sessions with their respective domains
d
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? a Just after the opening <head> tag b Just before the closing </body> tag c Just after the opening <body> tag d Just before the closing </head> tag
d
Which assets cannot be shared in the Solutions Gallery? a Goals b Segments c Custom reports d Custom dimensions
d
Which kinds of hits does Google Analytics track? a Pageview b Event c Transaction d All of the above
d
Which reports require the activation of Advertising Features? a Geo reports b Cohort Analysis reports c Real-time reports d Demographics and Interests reports
d
Which user characteristic may NOT be used to change keyword bids in Google Ads? a time of day b location c device d ad preference
d
Within how many days can a deleted view be restored? a 5 b 15 c 25 d 35
d