Google Digital Garage

Which of the following would be an ideal goal for an SEO plan?

Increasing how many relevant people visit your website

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Optimise your site

Search engine marketing can also be called what?

Pay-per-click advertising

If you own a film blog, which type of customer can you expect to reach with display advertising?

People who haven't read your blog before but are interested in your subject

Why are search engines a great place for a business to be found?

People who search are actively looking for information, products or services

Most web analytics tools can tell you what information about the user?

Their location, type of device they're using and pages visited

Which of the following statements is true when it comes to running email campaigns for a business?

There's no need to use sponsored ads within your email marketing

What should you consider when developing your website content?

What your customers are looking for

What can social media analytics tools help you measure when assessing campaign results?

Whether the visitor clicked on a paid ad or organic listing

Which of the following is an example of a local search?

"bike shop near me"

Which of the following is an example of a 'call to action' on a website?

A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address

What should your search ad have in order to promote more clicks?

A call to action

What can using video as part of your online presence help you create?

A channel to engage with customers

What is a web server?

A computer connected to the Internet with software that allows it to host all the components of your website

Which of the following is a common feature of email marketing platforms?

A feature allowing users to unsubscribe from your emails

A robust social media plan includes which of the following?

A long-term schedule identifying when to post content

Which of the following is something you'll probably want to exclude from your website?

A lot of deep scientific information and detailed statistics

Fill in the blank: Businesses should focus on social media platforms with _______.

A relevant audience

Which of the following will you need to start an email marketing programme?

A way to collect people's email addresses

Which section of Google Analytics can tell you whether visitors have found your website via social media?

Acquisition That's right. Through the acquisition tab on Google Analytics you can see where and when people arrived on your site from social media. If tracking your links using UTMs, you can also track which specific social posts referred them.

Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

If the open rate of your emails seems low, which of the following could help you fix that?

Adjust the subject line of your email

How can you take advantage of video for your product/services without actually making a video?

Advertise on other people's videos

The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses

Which tool helps you measure the success of your website?

Analytics

Which of the following can businesses achieve by using social media?

Attract new audiences

What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'

Audience segmentation

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they're out of the house

What is a key benefit of having an online presence for a business?

Being visible when people search for a business like yours

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Bid value

What technology do search engines use to 'crawl' websites?

Bots

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Browsing your product pages and reviewing the Frequently Asked Questions page

Which of the following is a good way to get other websites to link to your site?

Building relationships with similar sites

Which three pieces of information are essential to include first in your local directory listing?

Business name, business address, telephone numbers

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider updating your preview images, video titles or descriptions

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Creating a business listing in online local directories

What are 'highlighting key dates' and 'considering multiple channels' best practices of?

Creating a content calendar

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

Creativity, planning and any budget

What is the first step of display retargeting?

Defining your audience

Which details should you look to include on a business profile page on social media?

Description of the business

Which of the following is an example of a social media goal?

Drive more traffic to your store

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce

Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.

Educate

Using videos in email marketing and social media is an effective way to do what?

Engage and grow your audience

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

What type of information can KPIs provide?

Long-term projections

Which of the following is a benefit of using relevant ads and landing pages?

Higher ad positions on the search results page

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How many people visiting your site book a room with you

What can conversion tracking in search help you measure?

How many people visiting your site from a search ad end up completing a purchase

Which of these is an important factor in the paid search auction system?

How relevant your ads are

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink

What is the first step in creating an online business strategy?

Identifying business goals

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Which of the following is a benefit of registering your business in online local listings?

Increased likelihood of being discovered through search engines

When using search engine marketing, where can your ads appear?

Only on search engines

In what way can display advertising be effective?

It drives traffic to your website

What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities

Which of these can Google Search Console help you to do?

It helps you understand which keywords people are searching for on Google

Why is optimising customer touchpoints online beneficial for businesses?

It provides customers with value every time they come into contact with a brand, helping build trust

Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.

Keyword

What should be the first step of a structured SEO plan?

Keyword research

When it comes to search ads, which description best describes 'negative keywords'?

Keywords that are excluded from a campaign

Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-tail keywords

How can you improve a business's visibility to people located near you geographically?

Make sure your phone number, address and business hours are easy to find

Which of the following statements is true when it comes to developing a web presence for a business?

Mobile apps enable your customers to purchase your products without being on your website

Which of the following is a pitfall when using social media for business?

Not having the resources to respond to comments and questions in a timely manner

Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

When setting up display advertising campaigns, who can you target?

People who speak different languages

Which of the following can be used to target an audience when using some social media ads?

People's relationship status

When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

Performance and usability

Analytics can give you immediate valuable information about which type of customers?

Previous and current customers

When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Publishing a how-to video on their website

What can a business use to send messages to users who have already downloaded their app?

Push notifications

Which type of data relates to a metric that can be represented with a number?

Quantitative

In an SEM auction, your Quality Score is based on which aspect of your ad?

Relevance

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad that has a discount coupon

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

When considering how mobile users will search for your business, which types of keywords should you focus on?

Shorter keywords and phrases

Which of the following factors should you consider when optimising your website for search engines?

Site popularity

Which of the following statements is true when marketing your business online?

Social media is a great way to engage your audience

Fill in the blank: The ads on search engines are usually made up of ________.

Text

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The cost of each ad you publish

Which of the following is an accurate definition of what a content marketing campaign involves?

The creation and promotion of online materials with the goal of increasing interest in a product or service

Which of the following is true when purchasing ad placements on an advertising network?

The network provides data on the click-through-rate

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

The search results page

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The site works on different mobile devices

Which of the following can help a search engine understand what your page is about?

The title tag

What is the purpose of the 'See, Think, Do, Care' framework?

To help a business understand the customer journey online

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Tweak the ad's copy and analyse the results

Which of the following statements is true when it comes to taking a business online?

Use analytics to make informed decisions

What is the best way to put your social content in front of people who don't already follow you?

Use paid promotion to reach new audiences

Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly

When making video content for your display ads, what is most important to ensure?

Videos are relevant, short and include a CTA

Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic

What does responsive design mean?

Your website will adapt to suit whichever device it is being viewed on

Which of the following page titles would be most suitable for a website page describing a store's return policy?

[Company Name's] Return Policy

Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

why