Google Search Ads

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

1,000 users

What's the maximum number of ad extensions that can show for a particular query or device at any given time?

4

Arrange the items below in order of hierarchy, beginning with the top level.

Account > Campaign > Ad Group > Ad

How can Google Ads help you advance your business goals?

All of the above

Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type. Which search terms might match with Jennifer's ad?

All-inclusive Paris holiday

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Bids Budgets

Bob's electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword "television." How will broad match benefit Bob's campaign?

Bob's ad will appear if search terms contain some variation of his keyword, such as "TV."

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By providing users with relevant information up-front.

You're focused on driving phone calls to your business

Call

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Control and results

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Customer relationship management data

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Delivering a customized message to the right user at the correct bid

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Device type Location

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Energy-efficient fridge Smart refrigerator reviews

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

False

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

What's the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you're offering, before they visit your website.

How does Google Ads generate responsive search ads?

Google Ads creates them based on existing high performing ad copy

Mary wants to run a text ad on the Google Search Network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Headline, URL, Description

Which are the three required parts of a text ad?

Headline, description, and URL

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa's business?

Her business will have a competitive presence with similar businesses during searches.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.

Highlight key information and unique selling points of a business

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position?

Improve the ad's quality score.

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal?

Increase e-mail list sign-ups from potential customers.

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

It creates new ads automatically. It finds traffic an advertiser might miss.

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What's Brian's optimization score based upon?

Key aspects of his campaigns, including statistics, settings, and industry trends

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

Landing pages from standard ad groups

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

Language targeting Location targeting Ad scheduling

You operate many retail stores and want potential customers to see the distance from their location to your stores

Local

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Location Time Interest Intent Device I am sitting in a train station in London. It is 10 a.m. I love historical sites and San Francisco. I need to book a boat ride. I am using my tablet.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Machine learning

Traffic

Maximize Clicks

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

Maximize clicks

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means more options for success in an auction.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality?

Raising the bid amount.

Which attributes describe a good landing page experience?

Relevant and original content Easy to navigate Transparency about your business

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Search

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer

Search

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she's exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, Video, Shopping, and App

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Searching for related gardening information.

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results

Shopping

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Sign in to the Google Ads account where you wish to make the text ad. In the page menu on the left of the screen, select Ads & Extensions. Choose the + button, and then select Text Ad from the available options. Enter the headlines, URL, and description lines you wish to use. Ensure the ad meets Google's editorial guidelines, and press Save Ad.

You're interested in directing people to specific pages on your website

Sitelink

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives

In-Market audiences would be suited to reach which user?

Someone looking to purchase a new car

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

Which user type would the Google Ads system closely match as an Affinity audience?

Someone who has demonstrated a qualified interest in movies

You want to describe the features of a specific product your business offers before customers click on the ad

Structured snippets

Conversions

Target CPA

Revenue

Target ROAS

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Target impression share

Visibility

Target impression share

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

The campaign score has 60% headroom to improve.

Why do search ad extensions matter?

The cost-per-click on ad extensions is lower than on a search ad headline

What Search Network text ad component provides up to three fields of 30 characters each?

The headline component

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign's optimization score?

The score will dynamically improve upon accepting recommendations.

How many ads should be implemented per ad group?

Three to five

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish.

Tim searches for "best skateboards". Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to.

What can the Performance Planner assist you with?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

When should you use Remarketing Lists for Search Ads?

To reach people who have already engaged with your website in the past

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube

Universal app

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Use Similar Audiences to re-connect with past visitors to your site

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Video

When are automated extensions, such as Seller Ratings, shown?

When Google predicts they'll improve ad performance.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month.

John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website. What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.)

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.