Google Search Ads Knowledge Check Assessment

Arrange the items below in order of hierarchy, beginning with the top level. 1. Account 2. Campaign 3. Ad group 4. Ad

1. Account 2. Campaign 3. Ad group 4. Ad

Match each autobidding strategy to the right campaign goal 1. Visibility = Maximize clicks 2. Traffic = Target impression share 3. Revenue = Target ROAS 4. Conversions = Target CPA

1. Visibility = Target impression share 2. Traffic = Maximize clicks 3. Revenue = Target ROAS 4. Conversions = Target CPA

Which attributes describe a good landing page experience? Select All Correct Responses A. Easy to navigate B. High amount of user traffic C. Relevant and original content D. Transparency about your business

A. Easy to navigate C. Relevant and original content D. Transparency about your business

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses A. Someone searching for the term I want to buy a black shirt B. Someone searching for the term black button shirt C. Someone searching for the term shirt D. Someone searching for the term shirt brown

A. Someone searching for the term I want to buy a black shirt B. Someone searching for the term black button shirt

Optimization Score is made up of over 50 recommendations to optimize Search campaigns A. True B. False

A. True

Which part of a Search ad isn't automatically generated by Dynamic Search Ads? A. All of these are automatically generated B. Description line C. Destination URL D. Headline

B. Description line

What are the three main factors that determine ad quality? A. Expected clickthrough rate, ad formats, and ad relevance B. Expected clickthrough rate, landing page experience, and ad relevance C. Expected clickthrough rate, max CPC bid, and landing page experience D. Max CPC bid, landing page experience, and ad relevance

B. Expected clickthrough rate, landing page experience, and ad relevance

Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer. A. True B. False

B. False

Which of the following can be customized with audience signals to make Search campaigns more efficient? A. Headline length B. Keywords C. Networks D. All of the above

B. Keywords

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them? A. Customer Match allows you to reach people who have been to your website B. Customer Match allows you to reach people who haven't been to your website yet C. Customer Match relies on your own data instead of a remarketing tag D. It wouldn't be a good fit. You have to tag your website to use Customer Match

C. Customer Match relies on your own data instead of a remarketing tag

How does Google Ads generate responsive search ads? A. Google Ads creates them based on existing ad copy, landing pages, and extensions B. Google Ads creates them based on existing high performing ad copy C. Google Ads mixes and matches headlines and description lines that have been provided D. Google Ads mixes and matches headlines and URLs that have been provided

C. Google Ads mixes and matches headlines and description lines that have been provided

Which of the following factors wouldn't change an account's optimization score? A. Changes in auction dynamics B. Changes in tracked conversions C. Renaming campaigns D. Shifts in spend mix

C. Renaming campaigns

Which ad extensions can serve automatically? A. Message, callout, and structured snippets B. Promotion, callout, and sitelink extensions C. Sitelink, callout, and structured snippets D. Sitelink, location, and call extensions

C. Sitelink, callout, and structured snippets

Why do search ad extensions matter? A. The cost-per-click on ad extensions is lower than on a search ad headline B. They guarantee higher engagement for advertisers C. They increase ad quality and drive lower conversion costs D. They increase engagement and influence ad quality

C. They increase ad quality and drive lower conversion costs

How many ads should be implemented per ad group? A. One or two B. Only one C. Three to five D. Two to three

C. Three to five

How can Google Ads help you advance your business goals? Select All Correct Responses A. By building awareness of your brand B. By driving online, in-app, in-person, and over-the-phone sales C. By influencing consideration of your products and services D. All of the above

D. All of the above

Which of the following is a core benefit of Google Ads automated bidding? A. User ID-based bidding B. Impression share-based bidding C. Daily budget pacing D. Auction-time bidding

D. Auction-time bidding

Which are the three required parts of a text ad? A. Description, path fields, and headline B. Description, path fields, and URL C. Headline, description, and path fields D. Headline, description, and URL

D. Headline, description, and URL

What is the key value proposition of Google Search campaigns? A. Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites B. Influence organic results C. Reach people on Google.com that might be interested in your brand, regardless of what they're searching for D. Show your ads when a customer is searching for your product or service

D. Show your ads when a customer is searching for your product or service