Google Test

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

All of these are automatically generated - Description line Destination URL Headline

What is the key value proposition of Google Search campaigns?

Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they're searching for Show your ads when a customer is searching for your product or service

How can Google Ads help you advance your business goals?

By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services - All of the above

Which of the following factors wouldn't change an account's optimization score?

Changes in auction dynamics Changes in tracked conversions - Renaming campaigns Shifts in spend mix

Match each autobidding strategy to the right campaign goal

Conversions > Target CPA Revenue > Target Roas Visibility > Target impression share Traffic > Maximize clicks

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Which are the three required parts of a text ad?

Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields - Headline, description, and URL

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses - Someone searching for the term I want to buy a black shirt - Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer. 35

True

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True or False

Which of the following is a core benefit of Google Ads automated bidding?

User ID-based bidding Impression share-based bidding Daily budget pacing - Auction-time bidding

Which of the following can be customized with audience signals to make Search campaigns more efficient?

keywords

Match the marketing goal to the correct ad extension.

You're interested in directing people to specific pages on your website > SITELINK EXTENSION You're focused on driving phone calls to your business > CALL EXTENSION You operate many retail stores and want potential customers to see the distance from their location to your stores > LOCATION EXTENSION You want to describe the features of a specific product your business offers before customers click on the ad > STURCTURED SNIPPETS