Graphic Design 3 - Alison

Match the correct AIDA letters and their purposes together: 1.Create a desire 1. A1 2.Hold their interest 2. I 3.Attract their attention 3. D 4.Motivate them to take action 4. A2

1. Create a desire : D 2. Hold their interest: I 3. Attract their attention: AI 4. Motivate them to take action: A2 (1:3, 2:2, 3:1, 4:4)

The efficient line of thinking in which historical period, created the still-existing equation of minimal design using cheap materials and low-cost production? 1. Industrial Era 2. Pre-Industrial Era 3. Classical Period

1. Industrial Era

A use of aggressive collages, colors, and experimental photography were the hallmarks of which counter-culture design style, pioneered by Jamie Reid in the 1970s? 1. Punk 2. Gothic 3. Heavy Metal

1. Punk

_________ drafts are small, simple sketches, with minimal information, intended for the designer's use only. 1.Thumbnail 2.Rough 3.Comprehensive

1. Thumbnail

Arrange the steps in the design process, into the correct order (first to last): 1.The idea phase - brainstorming and ideation occurs 2.An exploration of what is trying to be achieved 3.All the information is distilled into an accepted solution 4.Facts are gathered about the problem 5.Solutions are evaluated for their perceived impact

2, 4, 1, 5, 3

International Typographic Style (ITS) became known for design that emphasized objective clarity through the use of compositional grids and sans serif typography, as the primary design material (or element). ITS (also known as the Swiss Style), emerged in Switzerland and Germany in which decade? 1. 1960s 2. 1950s 3. 1940s

2. 1950s

_________ refers to lining up the top, bottom, sides, or middle of a text, composition, or grouping of graphic elements on a page. 1.Fitting 2.Alignment 3.Arrangement

2. Alignment

Point, line and plane are the building blocks of ______. From these elements, designers create images, icons, textures, patterns, diagrams, animations and typographic systems. 1.nature 2.design 3.science

2. Design

_____ are often used in publication and web design, because they introduce consistency and guide hierarchy. 1.Rules 2.Grids 3.Guides

2. Grids

A key feature of which design period, is the subjective bias and individual style of the designers that practice it? 1. Pre-industrial 2. Post-modern 3. Late modern

2. Post-modern

The design process is a deliberate, constructive, and prescriptive process that is guided by specific __________. 1. Tools 2. Strategies 3. People

2. Strategies

Traditionally referred to as graphic design, _____________ design is the process by which messages and images are used to convey information to a targeted audience. 1. People 2. Product 3. Communication

3. Communication

Which movement became known for design that emphasized objective clarity, through the use of compositional grids and sans serif typography? 1. Werbund 2. Bauhaus 3. International Typography School (ITS)

3. International Typography School (ITS)

_____ is an important design element, with different items on the page requiring more or less area to be effective. 1. Media 2. Pictures 3. Space

3. Space

_______ is a design technique that draws connections between a new object or idea and one the audience is already familiar with..

Analogy

Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted ________.

Audience

Complete the sentence by choosing the correct option: The function of a _____ is to attract the reader to the content of the text block. A. Message B. Subtitle C: Title

C. Title

Arrange the stages of the draft design process, in the correct order (first to last): 1.Comps 2.Roughs 3.Thumbnails

Comps, Roughs, Thumbnails (3,2,1)

In addition to font development, the Industrial Age also contributed the __________ and ultimately its use in books and advertising.

Photograph

Point, line and _____ are the building blocks of design. From these elements, designers create images, icons, textures, patterns, diagrams, animations and typographic systems.

Plane

TRUE OR FALSE? Design research does not need to include technical advice from subcontractors, e.g. writers, illustrators and printers.

TRUE

TRUE OR FALSE? So many items in your life hold an image that is created to convey information; all of these things are designed by someone.

True

TRUE OR FALSE? Typography traditionally has two main functions - to call attention to or 'display' the intent of a communication and to present the in-depth details within a text block.

True

Graphic design must carry a specific message, to a specific audience on behalf of the ______ and do so effectively.

client