Greshlame study pt 3

Demand-Based; Cost-Based; Competition-Based; Time-Based

Name the 4 pricing methods

Product Price Promotion Distribution

Name the parts of the marketing mix.

Features, Product mix, packaging, labeling, and positioning

Product management includes

True

T/F Cost per Mil is the charge to the advertiser that is based on the exposure of the message to a specific audience.

The Sherman Act

You and several business owners in your area agree to raise the price of the paint you sell by $1.50 per gallon. Is this legal? If not, what regulation is violated?

Penetration Pricing

pricing strategies with the goal of developing a strong customer base often used when introducing a while discouraging new product into market competition?

Wheeler-Lea Act

requires businesses to warn consumers about the possible negative features of their products

Wallpaper ad

An online ad that changes the background of the page being viewed is

The branding, packaging, and labeling of your product should accomplish all of the following except A. Identify your product B. Describe the company's product mix C. Differentiate your product from others on the market D. Provide information about your product

Describe the company's product mix

False

T/F Features are the name, symbol, or design used to identify your product.

Brand

The Ford Motor Company manufactures the Mustang. The Mustang is a ____ of Ford.

Cost Per Action

The charge to the advertiser based on the user completing a form, registering for a newsletter, or taking some other action that leads to a sale is called

All of the above

To successfully use the marketing concept, a business must do which of the following? a. Identify what will satisfy the customers' needs and wants b. Develop and market products or services that a customers consider better than other choices c. operate profitably

To decrease expenses

Which of the following is not a pricing objective? a. To decrease expenses b. To maximize sales c. To increase profits d. To attract customers