Heuristic-Systematic Model
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Differences between HSM and ELM
-using heuristics is default (to converse mental effort) -processes are parallel, not separate routes (can do both at once)
Heuristic Systematic Model
-very similar to ELM -processing is labeled systematic vs heuristic -also a dual process model
Systematic
similar to central route
Heuristic
similar to peripheral route
