Heuristic-Systematic Model

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Differences between HSM and ELM

-using heuristics is default (to converse mental effort) -processes are parallel, not separate routes (can do both at once)

Heuristic Systematic Model

-very similar to ELM -processing is labeled systematic vs heuristic -also a dual process model

Systematic

similar to central route

Heuristic

similar to peripheral route


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