HSDIM

Fill in the blank. As an inbound marketer, you don't just want your touchpoints to be efficient, you want them to be __________.

Empathetic.

Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?

Engage

How do you set an effective content distribution goal? Select all that apply.

Identify a purpose and craft a SMART goal.

How can you ensure your video content initiates actions? Select all that apply.

Include a CTA to your website if the content is hosted on YouTube; Design your CTA to stand out; Experiment with different types of CTAs, like visual and verbal.

How can you ensure your podcast content initiates action? Select all that apply.

Include your CTA link in the show notes. Shorten your URL to keep CTAs concise. Consider mid-roll CTAs.

You should conduct buyer persona interviews with all of the following people EXCEPT:

Prospects actively going through the sales cycle. Who to interview: customers, potential customers, and people who considered our solution but went with competitor, people who considered you but didn't go with any new solution

How do you develop an effective content distribution strategy?

Set a content distribution goal, identify your audience's preferred channels, and run tests for new marketing channels.

What's the difference between single source attribution and multi-touch attribution models?

Single source attribution models assign credit to one touch point along the buyer's while multi-touch attribution gives each contributing channel a slice of credit for the final conversion

Customer segmentation is:

The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.

Which of the following is an example of a buyer's journey?

They're looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety

What is the drawback to using the last touch attribution model?

This model ignores potentially influential interactions that occurred on the path to purchase.

True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

True

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

Web Analytics

Checking for statistical significance when testing a new marketing channel ensures:

You achieve similar results next time

What is a marketing experiment?

a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones.

What is A/B testing?

also known as split testing, is a method of website optimization in which the conversion rates of two versions of a page — version A and version B — are compared to one another using live traffic.

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

analyze and report how people are behaving on your website

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

data.

True or false: Statistical significance is an optional part of A/B testing.

false

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

false

Fill in the blank: A negative persona is a person who_______.

isn't a good fit for your business.

Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?

marketing automation

Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.

repetitive

Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent ----, while cannonball represent ----.

small, proven ideas; huge, well-resourced hits.

What is an attribution model?

the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

True or false: The "independent variable" in an A/B test is the control or the variation that remains unchanged.

true

True or false? Using people's information in inbound marketing is not inherently unethical.

true

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

use your segmentation to nurture

What question can help define your decision stage?

what criteria do buyers use to evaluate the available offers?what do buyers like or dislike about your solution compared to alternatives?Who needs to be involved in the purchasing decision?

What tools should you consider to help streamline your content creation process? Select all that apply.

A. A CMS B. A content planning tool C. An analytics tool

Using software to check my writing for tone, level of formality, and fluency is an example of what?

AI

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

Cadence and Content

Fill in the blank. Explicit segmentation is synonymous with ______.

Causation