Hub Spot Inbound Marketing

When testing a new marketing channel, how can you ensure you'll achieve similar results next time?

Checking that your results are statistically significant will ensure you'll achieve similar results next time.

Customer segmentation is the process of separating your contacts into ____ groups of ______ profiles.

Customer segmentation is the process of separating your contacts into smaller groups of similar profiles. This allows you to personalize your customers' experiences.

How can you develop an effective content distribution strategy?

Developing an effective content distribution strategy involves setting a content distribution goal, researching your audience's preferred channels, and running tests for new marketing channels.

Which of the following is an example of someone in the consideration stage of their buyer's journey?

Dog-owner Dia has identified that their dog's symptoms are due to anxiety problems. they're seeking a solution, but aren't sue the type of dog specialist to speak to. They're not comparing who to hire yet, since they're unsure of the right solution

Which of the following is NOT an aspect to address for better usage of marketing automation and AI in your internal processes?

Humanizing your touchpoints is an important aspect of your customer-facing processes.

Which is NOT one of the five fundamental steps for implementing behavioral marketing and customer segmentation?

Implicit segmentation is a portion of the segmentation step, but using the information you have to segment involves implicit and explicit segmentation.

Which of the following content would be the most helpful to dog-owner Dia in the awareness stage?

In the awareness stage, Dog-owner Dia recognizes their dog's symptoms and behaviors, but isn't sure the cause. A quiz that asks questions about their dog's behavior and identifies what their dog is struggling with would help Dia in the awareness stage.

True or false? Automation and AI often work in tandem.

Marketing automation is technology that executes tasks based on if-then statements while AI is technology that can interpret if-then statements.

Why should you run marketing experiments before investing in big changes to your strategy or approach?

Marketing experiments help you invest your time in proven ideas so that you have data to forecast if your big changes will pay off.

What are the two important areas to focus on when it comes to customer-facing processes?

Strategizing includes cadence and content, but also includes considering how available you are to your customers. Humanizing is important because emotional intelligence and empathy can't be generated from technology.

What are the most common types of A/B tests you can run?

The most common type of A/B tests marketers run are on their landing pages, CTAs, and emails. That said, A/B testing is great to use on any marketing content you may frequently work with or distribute at your organization.

What are the three categories of distribution channels?

The three categories of distribution channels are owned, earned, and paid.

What three steps do you need to follow to create a content creation framework?

The three steps to create a content creation framework are: identify your workflow, determine who is responsible, and gather your content creation tools.

How can you accurately identify your audience's preferred channels?

There are five ways you can accurately identify your audience's preferred channels: Use your buyer personas, conduct online research, collect feedback, tap into audience insight tools, and review your analytics.

How can you set an effective content distribution goal?

There are two major steps to setting an effect content distribution goal: identify a purpose and craft a SMART goal.

Carlos was in charge of running a one month campaign at his organization. If he's trying to determine which assets were the most valuable at generating leads and customers during that time, which attribution model should he use?

To measure the content that influenced the most buyers during this campaign, Carlos should use a time decay model.

Which of the following ensures your content drives buyers to take action?

You should use actionable and specific language for blog CTAs.