Hubspot Certification Study

Examples of Martech tools used for SEO include all of the following EXCEPT:

6Sense

According to the presenter, when designing a Call to Action you should use ________________ language.

Actionable

When choosing earned channels it is crucial to consider ______________.

Alignment with Brand

Fill in the blank. Buyer personas consist of demographic insights and ___________.

Buying insights

Which SMART goal attribute ensures that your goal is achievable?

Attainable

Statistical models that assign credit to various marketing channels that influenced purchase are called....

Attribution Models

According to the presenter, what your inbound content looks like depends on your ________?

Audience

Positive results from content depends on a lot of different factors but it starts with understanding your _________________.

Buyer's journey

When testing a new marketing channel, how can you ensure you'll achieve similar results next time?

Check that your results are statistically significant

Content creation tools include all of the following EXCEPT:

Content planning tool

Complete the sentence. People who ____ should NOT engage in buyer persona interviews.

Currently considering a buying decision

According to the presenter, data hygiene is focused on ensuring and maintaining ____________________.

Data accuracy

The three key aspects of internal processes used in marketing automation and artificial intelligence are the following EXCEPT:

Data distribution plan

Conducting great interviews requires _________.

Dedication, creativity

All of the following are steps that integrate behavioral marketing and customers EXCEPT:

Define SMART goals

How can you develop an effective content distribution strategy? Select all that apply.

Developing an effective content distribution strategy involves setting a content distribution goal, researching you audience's preferred channels, and running tests for new marketing channels.

In the attract phase the key is to ________ people's attention, not force it.

Earn

What are the most common types of A/B tests you can run?

Email, CTA, and landing pages

A hypothesis should have a subjective metric.

False

Behavioral marketing is the process of separating your contacts into smaller groups of similar profiles.

False

Buyer Personas are comprised of demographic insights and traffic insights.

False

Customer segmentation is about consolidating customer groups into larger groups.

False

Customer-facing processes should focus on delegating and humanizing.

False

Implicit segmentation is synonymous with causation.

False

It is important to focus on as many channels as possible with your content distribution strategy.

False

Single source attribution models assign credit for conversions in slices.

False

The Buyer's Journey extends beyond purchase.

False

The three steps of creating an effective content distribution goals are identifying a purpose, devising a strategy, and crafting a goal.

False

True or false: Marketing has no role in the delight stage of an inbound marketing flywheel.

False

True or false? As an inbound marketer, you should have content in every channel.

False

When conducting interviews for buyer personas we only interview current customers.

False

When developing a distribution strategy you should start with three or four channels and then expand over time.

False

You should focus on the attract stage if are trying to convert more leads.

False

Examples of unique customer experiences that consumer expect include all of the following EXCEPT:

Free service

What are the two important areas to focus on when it comes to customer-facing processes?

Humanizing and Strategizing

Which of the following is NOT an aspect to address for better usage of marketing automation and AI in your internal processes?

Humanizing your touchpoints

How can you set an effective content distribution goal?

Identify a purpose and craft a SMART goal.

A general process for content creation starts with __________.

Identify your workflow

What three steps do you need to follow to create a content creation framework?

Identify your workflow, determine who is responsible, and gather your content creation tools.

Artificial intelligence completes tasks based on what type of statements?

If-then

What is Inbound Marketing?

Inbound marketing is a strategy that attracts and retains customers by creating valuable content and tailored experiences.

An example of a paid channel is:

Influencer ads

The three stages of a buyer's journey are all of the following except:

Intention

According to the presenter, why do some organization write a story about their persona?

It humanizes the persona (?)

Important aspects of your hypothesis test include the following:

KPI's

When writing a blog post you should use the ___________ that your customer uses.

Language

Which attribution model gives equal credit to each interaction before conversion.

Linear

What is a type of market research is focused on discovering new strategies for future campaigns?

Marketing Expirement

What type of reporting helps you know if your inbound marketing efforts are having a meaningful impact on the success of your company?

Marketing attribution reports

Why should you run marketing experiments before investing in big changes to your strategy or approach?

Marketing experiments help you invest your time in proven ideas so that you have data to forecast your big changes will pay off.

When possible, you should consider including __________ podcast content.

Mid-roll CTA's

What are the three categories of distribution channels?

Owned, earned, and paid

Which of the the following is an example of a broad category of content distribution channels?

Paid

Understanding your buyer personas allows you to.....

Personalize content

Automation is really impactful with _____________________.

Search engine optimization

Fill in the blanks. Customer segmentation is the process of separating your contacts into _____ groups of _____ profiles.

Smaller, similar

All of the following are ways to gather accurate information to create a buyer's journey EXCEPT:

Surveying competitors (?)

How do you determine which model to use?

The Team's Goals

True or False? It's a best practice to segment your contact list based on buyer persona.

True

When you are defining the interactions it is important to ask yourself what are you not tracking and why?

True

How can you accurately identify your audience's preferred channels? Select all that apply.

Use your buyer personas, conduct online research, collect feedback, tap into audience insight tools, and review your analytics.

According to the presenter, both AI and Automation help small business _____________ more effectively.

calibrate (?)

What type of attribution model gives more credit to interactions that happen closer to the conversion.

Time Decay

Carlos was in charge of running a one month campaign at his organization. If he's trying to determine which assets were the most valuable at generating leads and customers during that time, which attribution model should he use?

Time-decay

An example of project management tool is:

Trello (?)

Attribution reports could help a firm determine what content drove the most leads in a specific time period.

True

Automation and AI often work in tandem.

True

Behavioral marketing teaches us that consumers want a personalized experience.

True

In-depth interview and focus groups allow you to gather quick insights about specific topics.

True

Which is NOT one of the five fundamental steps for implementing behavioral marketing and customer segmentation?

Using explicit segmentation tracking

Examples of written content include all of the following EXCEPT:

Vlogs

When creating email content you want to use the _______ and _______ of your audience.

Voice, tone

According to the presenter, Scott, what question do they ask about behavioral marketing and customer segmentation?

What if (?)

The main question that is answered through attribution reporting is....

What is the ROI of my marketing efforts?

When customers aren't engaging with your content you should consider how to add a(n) _______________ to find solutions.

buyer's touch (?)

According to the presenter, touchpoints with your customers should be _____________.

empathetic (?)

In Hubspot's efforts to garner reviews they found that ___________________ are often overlooked or missed by users.

in-app notifications