HubSpot Social media

True or false? Commissions for celebrity influencers are generally 5% of the sale.

FALSE

True or false? Curating content means publishing someone else's content as if it were your own.

FALSE

True or false? It's always better to target your ads towards as broad a group of people as possible.

FALSE

"Real-time marketing" refers to:

A

- Which of the below is not one of the five types of social media models?

A

- Why are hashtags helpful?

A

Posting curated content on social shows your audience you're committed to:

A

The _________ stage focuses on creating message maps and listening protocols on social media.

A

Voice refers to:

A

What do we mean when we say you should post an "80/20 mix" on social media?

A

What is a social media audit?

A

What's the first step organizations and brands need to take when establishing a social media policy?

A

When it comes to social listening, how do you know which social networks to start with?

A

When should a salesperson put forth the sales pitch in social media?

A

Which KPI is most likely to be a vanity metric?

A

Which of the following would not contribute to ad fatigue?

A

True or False? The Holistic model is the most common social team structure used by organizations today.

FALSE

True or False? You should revisit your KPIs every 18 months.

FALSE

True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions.

FALSE

True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe

FALSE

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

FALSE

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

FALSE

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

TRUE

True or false? A buyer persona is as important as business objectives when developing a social media strategy

TRUE

True or false? It's not a good policy to delete all negative comments

TRUE

True or false? Social listening can help you find leads.

TRUE

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

TRUE

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

TRUE

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

TRUE

True or false? You should make sure experimentation is ingrained in your strategic plan.

TRUE

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

TRUE