HULU

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By no means would Hulu require you to get rid of cable if you decide you like both, but we would love to save you money [benefit] and meet your entertainment needs.

He says I am not ready to get rid of my cable, I say ...

7 days

How long is the free trial?

2

How many screens are included in the basic plan?

$54.99

How much does Hulu + Live TV cost per month?

Before you head home, why don't we get you signed up for a free trial? You would get a whole week free to test it out, no commitments. Does that sound good way to test the service? (Trial Close)

How to handle a stalling objection

When you set your home network locations you will get access to local news channels and sports. You can set your favorite teams on your account, but you will always have access to all games no matter the team or location. In the Cleveland area, your local news would include channel 5 ABC, Cleveland 19 News Network, Fox 8 News, Channel 3 News, Fox Sports Ohio, and Fox Sports Time Ohio.

If he asks about sports and/or local channels

Well Hulu Live + TV is the new and improved cable. It is accessible from any device with the ability to connect to internet, including smart phones, computers, and tablets. Unlike cable, not instillation or special equipment is needed. Plus, you not only have live TV but also movies and shows that can be watched at your leisure. For your SMART TV you would just login through the Hulu app.

If he says he has always just had cable, I say

I am sorry to hear that you got that impression. I assure you that Hulu will not charge your account if you cancel within the trial week. You can do so online or by calling Hulu customer support. I would be glad to show you Hulu's free trial statement/terms online before signing up. Would this eliminate your concern? (Trial Close)

Objection: The free trial is probably just a scam. I don't want to sign up for a scam.

50

Record Live TV with ____ hours of Cloud DVR storage

The price we advertise is the price you get; our plan is not like other TV providers that lure you in with sneaky price promotions that will end after a certain time period [advantage]. You can expect transparency, always knowing the rate you will pay before the bill comes in the mail [benefit]. What do you think of that? [trial close]

What do you mean by limited period prices?

Hulu + Live TV is a quality service with convenient access to live content plus on demand shows and movies (benefit restatement). Cnet.com, a website that publishes technology reviews, ranked Hulu + Live TV "the best live TV service for on demand content." (source and facts) By subscribing to your free trial, you will see the wide range of entertainment options Hulu has to offer, allowing you to get the best entertainment for a great price. (benefit expansion)

What is my proof statement for the quality of HULU?


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