Identify Campaign Types on Google Display Ads

Key benefits of Smart Display campaigns

Simplicity: - Create your campaign in minutes by providing just three inputs: budget, bid, and creative assets. Then, rely on multiple Google machine learning technologies to provide ongoing optimization and find you as many customers as possible. Insights: You receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement. Scale: Smart Display campaigns run across the three million websites and apps available on Google Display ads, including AdMob and Google owned and operated properties such as YouTube.

Who should run Smart Display campaigns?

- Are new to display advertising and want a fast and highly performing campaign - Have limited display advertising to remarketing but now want to reach people earlier in the buying process - Want to attract additional customers beyond your manually targeted campaigns or simplify your existing campaign structure

Automated creatives

Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad slots across Google Display ads.

Components of Smart Display campaigns

Automated bidding automated targeting automated creatives.

What's the value of Google Display ads?

Google Display ads helps you deliver relevant advertising as people browse the web. It connects your business with your customers — future and existing. With a variety of bidding options, popular ad formats, and transparency into performance, Google Display ads drives results every day for thousands of advertisers around the world.

Deep understanding of user mindset

Google analyzes user activity across our owned and operated properties and over three million website and app partners to generate a clear understanding of user preferences.

Powerful intent signals

Google harnesses best-in-class intent signals to place ads against the most relevant content, driving your marketing results.

Intent signals and machine learning

Google intent signals and machine learning enable greater relevance to achieve your desired outcome, at scale.

Effective use of machine learning

Google uses advanced machine learning capabilities to bring best-in-class automation, bidding, and targeting to reach users at just the right moment.

What's a Standard Display campaign?

If you're looking for full control over all aspects of your Display campaign, then a Standard Display campaign is right for you. You can manually select your targeting, bidding, and ad formats.

Automated bidding

Instead of bidding manually, you specify a Target CPA or Target ROAS you'd like to achieve and Google will manage the CPC bids on a per-auction basis, based on the likelihood that the auction will generate a conversion.

Bidding

It's important to choose a bid strategy that reflects your marketing objectives. There are four main bid strategies you'll be able to choose from when you use Smart Bidding: Enhanced CPC: Automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion Maximize Conversions: Drive as much conversion volume as possible within your budget Target CPA: Automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal Target ROAS: Automatically sets bids to help get as much conversion value as possible at the target return on ad spend you set

Measurable performance

Maximize results with Google Display ads' measurable performance.

Easy campaign set-up

Once you indicate your marketing objective, Google Display ads will bring you the features and options that are relevant to what you want to accomplish.

Massive scale

Run your ads and connect with your audience through Gmail, YouTube, and millions of other websites.

What's a Smart Display campaign?

Smart Display campaigns are a campaign type that uses full automation. It bundles together all the pillars of successful Display campaigns and accesses the best of Google's machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.

Automated targeting

Targeting optimizes where the campaign runs, which means ads increasingly show where they'll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.

Ad Formats

There are two main types of ad formats you can leverage for your Display campaign: Responsive Display ads: Greater efficiency and scale Uploaded ads (Image & AMPHTML): Greater control

Unique insights

Unique insights across over three million websites and apps including access to six properties with over one billion users

Targeting

When building your first Display campaign, there are three marketing objectives you'll be able to choose from: Build awareness: Increase how well people know your brand. Influence consideration: Encourage people to explore your products or services. Drive action: Get sales or leads by motivating people to take action.

Display campaign types

two campaign types for you to choose from — Smart and Standard.