IN322 Full Semester

The environment in which marketing plans must be implemented

Which of the following, according to the textbook, is the most critical difference between domestic marketing and international marketing?

product innovations

[Ch 13] According to the textbook, a urinal for women and a fly embedded in the porcelain for men's urinals are examples of

homologation

[Ch 13] According to the textbook, in many countries the term product _______ is used to describe the changes mandated by local product and service standards.

market perceived and performance

[Ch 13] According to the textbook, quality can be defined on two dimensions, _______ and _______ quality.

diffusion

[Ch 13] According to the textbook, the process by which an innovation spreads is called:

core component

[Ch 13] According to the textbook, the product platform, design features, and functional features are found in this component of the "Product Component Model":

the World Trade Organization (WTO)

[Ch. 2] According to the textbook, at the signing of the Uruguay Round trade agreement in Marrakech, Morocco, in 1994, U.S. trade representatives pushed for an enormous expansion of the definition of trade issues. The result was the creation of ______________

False

[Ch 18] According to the textbook, an advantage of letters of credit is that they shift the seller's credit risk to the bank issuing the letter of credit.

full-cost

[Ch 18] According to the textbook, in _____________ pricing, the philosophy is that no unit of a similar product is different from any other unit in terms of cost and that each unit must bear its full share of the total fixed and variable cost.

screwdriver

[Ch 18] Assembly in the importing country is a way companies attempt to lower prices and avoid dumping charges. According to the textbook, these assembly plants are known as __________ plants.

parallel market

[Ch 18] Sezenne, a New York-based cosmetics and fragrances brand, has just bought a surplus amount of perfume from Chanel, a luxury perfume manufacturer in Paris, to be sold only in the United States. Unknown to Chanel, Sazenne has sold 25 percent of its order to distributors in France that have been unable to purchase any products from Chanel. According to the textbook, which of the following best describes Sezenne's re-selling Chanel products in France?

countertrade

[Ch 18] When PepsiCo first began to market Pepsi Cola in Russia, it was asked to accept an equal amount of Russian vodka as payment in return for permission to sell Pepsi Cola. According to the textbook, this is a ______________ trading strategy.

False

[Ch 18} According to the textbook, firms generally make pricing decisions in a passive but safe manner by pricing its goods/services equal to the current market prices for similar products.

variable-cost

[Ch 18} According to the textbook, in ____________ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.

skimming

[Ch 18} Supreme, a NYC clothing brand that caters to skateboarding, hip hop, and punk rock customers, is known for stocking way fewer garments that its loyal consumers are willing to purchase thus the brand can set very high prices for its very limited supply. According to the textbook, this is a/an __________ pricing strategy.

analogy

[Ch 8] According to the textbook, the __________ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

the broader scope needed for foreign research necessitated by higher levels of uncertainty.

[Ch 8] According to the textbook, the basic difference between domestic and foreign market research is:

triangulation

[Ch 8] According to the textbook, the key in using expert opinion to help in forecasting demand is ______________ , that is, comparing estimates produced by different sources.

Contrast the research results with all other recent research efforts to determine validity.

[Ch 8] According to the textbook, which of the following would not be considered to be a step in the traditional marketing research process?

sampling processes.

[Ch 8] In many Latin American, Middle Eastern, African, and Asian cities, there are no accurate street maps, some streets are not identified, and some houses are not numbered. According to the textbook, this makes it difficult for market researchers attempting to conduct effective __________.

qualitative

[Ch 8] Mary Hills would like to ask respondents a series of open-ended questions that will help to explain the respondents' feelings and thoughts on the subject of child labor. According to the textbook, which of the following research formats will Mary need to choose to best complete her research assignment?

economic climate

According to the textbook, all of the following would be among the domestic marketer's controllable environmental variables EXCEPT:

business

According to the textbook, international marketing is the performance of ___________ activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

uncontrollable

According to the textbook, the international marketer's task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of ____________ uncertainty instead of one.

self-reference criterion

According to the textbook, the primary obstacles to success in international marketing are a person's ________ and an associated ethnocentrism.

International marketing

Chloe Green's company seek markets all over the world and attempts to sell products that are customized for each market. According to the textbook, which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Green's company

Global marketing

Maria Perez' company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders, instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. According to the textbook, which of the following BEST characterizes the stage of international marketing involvement for Ms. Perez's company.

Geography and infrastructure

Marlene Smith is in charge of a new marketing plan in African countries. In order for her company to effectively market and distribute to all major cities in the Sub-Saharan regions, Marlene must devise a logistics plan for crossing deserts, mountains, and jungles on a daily basis. According to the textbook, which of the following foreign environment uncontrollable variables would be a major concern as Marlene devises her firm's logistics plan?

packaging component

[Ch 13] Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, according to the textbook, Apple needed to concentrate on which of the following components of the product component model?

observability

[Ch 13] Ingrid is developing promotional materials and product demonstrations to communicate clearly the innovations and benefits of her newly developed zippers for garments. According to the textbook, Ingrid is trying to enhance the ___________ of her new product.

intangibility

[Ch 13] Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a process, a performance, or an occurrence that only exists while it is being created. According to the textbook, which of the following characteristics of services best matches to the above?

perishability

[Ch 13] Marsha Townes is a fashion stylist in New York City. During a four-day stretch in February, the weather was so cold that not one single client was able to come in for appointments. Since all appointments were missed, she made absolutely no money for the four days even though all of her normal expenses were still there. This difficulty illustrates one of a service's four distinct characteristics. According to the textbook, which area listed below is the best match?

global brand

[Ch 13} According to the textbook, the worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a:

direct selling

[Ch 15] According to the textbook, e-commerce is a form of which of the following ways of selling?

False

[Ch 15] According to the textbook, the Japanese distribution structure is similar, almost identical, to the U.S. and European counterparts thus, studying one of them, gives a solid understanding of the other two.

True

[Ch 15] According to the textbook, when studying countries' distribution patterns, we find that retailing show even greater diversity in its structure than wholesaling.

convergence

[Ch 15] According to the textbook, which among the following, is not one of the six Cs of channel strategy?

all of the above

[Ch 15} According to the textbook, Japan's traditional distribution channels are characterized by which of the following characteristics?

agent; Merchant

[Ch 15} According to the textbook, _________ middleman works on commission and arrange for sales in the foreign country but do not take title of the merchandise (does not own the merchandise). ___________ middleman actually takes title to manufacturers' goods (owns the merchandise) and assume the trading risks.

piggybacking

[Ch 15} According to the textbook, another term that is commonly used to describe the activities of "complementary marketing" is

False

[Ch 15} According to the textbook, each country's market has a distribution structure through which goods pass from producer to user. Within this structure there is only one middleman whose customary function, activity, and services reflect existing competition, market characteristics, tradition, and economic development.

promotion of goods and services

[Ch 15} According to the textbook, the distribution process includes all of the following EXCEPT:

import-oriented

[Ch 15} In a(n) ______________ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

decoding

[Ch 16] A translation that was supposed to be understood as "breathable fabric" in country Z, was instead understood to be "wet sheep." According to the textbook, this would be a problem of:

True

[Ch 16] According to the textbook, comparative advertising is heavily regulated in many countries.

integrated pricing

[Ch 16] According to the textbook, integrated marketing communications (IMC) are composed of all of the following EXCEPT:

advertising

[Ch 16] According to the textbook, of all the elements of the marketing mix, decisions involving ___________ are those most often affected by cultural differences among country markets.

developing messages

[Ch 16] According to the textbook, of the seven steps in developing international advertising, almost always _____________ represents the most daunting task.

sales promotions

[Ch 16] According to the textbook, which of the following are marketing activities that stimulate consumer purchases, improving retailer or middlemen effectiveness and cooperation?

feedback

[Ch 16] After running a series of ads promoting the benefits of her company's skin care products in country X, Kathy learns some consumers drank her product rather than applying it to their skin. According to the textbook, Kathy has received ____________.

encoding

[Ch 16] Janet is assisting her IMC manager with the design and language to be used in an upcoming fashion promotional campaign in Thailand. The manager knows what she wants to say but is having trouble coming up with the right language. According to the textbook, Janet should try to help her by ______________ the communication message.

decoding

[Ch 16] The Energizer Bunny was featured in a TV ad in country M. After watching the ad, thousands of consumers rushed to toy stores to buy the bunny, not the Energizer batteries. According to the textbook, this would a problem of:

perform marketing research

[Ch 16] The basic framework for conducting international advertising is basically the same as for domestic advertising. According to the textbook, which of the following would be the best choice for the first step in the international advertising process?

penetration

[Ch 18} When the Kardashians launched a fashion brand, the Kardashian Kollection, Sears was the only national chain willing to carry it. Hoping to attract consumers above the suburban high-school dropout crowd, the brand lowered its prices to attract college-educated millenials. According to the textbook, a brand uses a ______________ pricing strategy to stimulate market and sales growth by deliberately lowering prices.

False

[Ch 2] According to the textbook, a balance-of-payments statement includes six accounts: the current account, the previous account, the capital account, the reserves account, the non-essentials account, and the gold account.

True

[Ch 2] According to the textbook, at no time in modern economic history have countries been more economically interdependent, have greater opportunities for international trade, or has the potential for increased demand existed than now at the beginning of the 21st century.

False

[Ch 2] According to the textbook, tariffs (taxes on imports) are the only trade barrier available to governments to protect a favorite national industry or product.

current account

[Ch 2] According to the textbook, the ___________ of the balance-of-payments statement is important to international trade professionals because it includes all international merchandise trade and service accounts, that is, accounts for the value of all merchandise and services imported and exported, and all receipts and payments from investments and overseas employment.

select from widest range of goods produced anywhere in the world at the lowest prices

[Ch 2] According to the textbook, the emerging global economy bring us into worldwide competition, with significant advantages for both marketers and consumers. Consumers benefit by being able to

United States

[Ch 2] According to the textbook, the nationality of the world's 100 largest industrial corporations, measured by annual revenues, is

Balance of Payments (BOP)

[Ch 2] According to the textbook, the system of accounts that records a nation's international financial transactions is called

The Omnibus Trade and Competitiveness Act of 1988

[Ch 2] According to the textbook, which of the following was designed to primarily deal with trade deficits, protectionism, and the overall fairness of the U.S. trading partners?

Protection of an infant industry

[Ch 2} Elizabeth has become a protectionist because she has owned several small businesses that went bankrupt because they could not compete with low-priced imports. She is fascinated by new technologies and has decided to start a business designing active wear with high-tech fabrics that can regulate body-temperature and perspiration-control wireless with a smart phone app. According to the textbook, which of the following arguments is most likely to be used by Elizabeth to persuade her government to restrict the import of similar products?

Commodore Perry

[Ch 3] According to the textbook, Japan was an isolated country before the arrival of __________ in 1853.

Geography

[Ch 3] According to the textbook, _______ is the study of the earth's surface, climate, continents, countries, peoples, industries, and resources.

Japan

[Ch 3] According to the textbook, countries like _______ and the U.S. epitomize the problems caused by an increasing percentage of elderly people who must be supported by a declining number of skilled workers.

Manifest Destiny

[Ch 3] According to the textbook, in the context of U.S. foreign policy in the 19th and the 20th centuries, _______, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society.

to maintain its present level of population

[Ch 3] According to the textbook, in the context of global population trends, a nation needs a fertility rate of about 2.1 children per woman to be able to:

Reducing hazardous waste

[Ch 3] According to the textbook, in the context of social responsibility and environmental management, which of the following should be a global priority?

It is easy to store and transport

[Ch 3] According to the textbook, which of the following best explains why petroleum-related products continue to dominate energy usage?

The Opium Wars

[Ch 3] According to the textbook, which of the following events in the history of China has made the country wary of foreign influences?

It is a society's accepted basis for responding to external and internal events

[Ch 3] According to the textbook, which of the following is true of culture?

It is in decline and rapidly aging

[Ch 3] According to the textbook, which of the following is true of the industrialized world's population?

Feng shui

[Ch 4] According to the textbook, _______________ is an important ancient belief held by Chinese, considered the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

acceptance, resistance, or rejection

[Ch 4] According to the textbook, marketing strategy is judged culturally in terms of _______.

"software of the mind."

[Ch 4] According to the textbook, the Dutch management professor Geert Hofstede sees culture as

specific events in history can influence consumer behavior.

[Ch 4] According to the textbook, the cola alternatives (Mecca Cola, Muslim Up, Arab Cola, and ColaTurka) that sprang up after the military conflicts in the Middle East in 2003 prove how:

acculturation

[Ch 4] According to the textbook, the process of adjusting to a new culture is known as:

planned change

[Ch 4] According to the textbook, the strategy of _________ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

cultural congruence

[Ch 4] According to the textbook, the strategy of _______________ helps minimize resistance by marketing products similar to ones already on the market.

linguistic distance

[Ch 4] The relationship between language and international marketing is an important factor that cannot be overestimated. According to the textbook, recent studies indicate that a new concept, _________, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

culture

[Ch 4] The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society, according to the textbook, is called:

United States

[Ch 4] Which of the following countries, according to the textbook, scores highest on the Individualism/Collectivism Index, meaning that this country values and rewards individual initiative more than the other countries cited?

Cultural imperatives

[Ch 5] According to the textbook, _______ are the business customs and expectations that must be met and conformed to or avoided if relationships are to be successful:

Haste and impatience

[Ch 5] According to the textbook, _______ is/are probably the most common mistake(s) of North Americans attempting to trade in the Middle East.

Extortion

[Ch 5] According to the textbook, __________ occurs when payments are extracted under duress by someone in authority from a person seeking only what he or she is lawfully entitled to.

relationship-oriented

[Ch 5] According to the textbook, a culture that is high context, has collectivism, high power distance, and uses polychronic time is __________.

information-oriented

[Ch 5] According to the textbook, a culture that is low context, individualistic, low power distance, and uses monochromic time is ________.

imperatives, electives, and exclusives

[Ch 5] According to the textbook, business customs can be grouped into:

exclusives

[Ch 5] According to the textbook, business customs in which an outsider must not participate are called _______:

Transparency International (TI)

[Ch 5] According to the textbook, which organization conducts an international survey of businesspeople, political analysts, and the general public on corruption and compiles the Corruption Perception Index (CPI)?

exclusives

[Ch 5] Betty Robert a native New Yorker who has never traveled abroad, became an embarrassment to her company, Burberry, in New York City, when she joked about the British monarchy in front of a group of visiting colleagues from the London office. She should have known that, in business, political ridicule by a foreigner is rarely accepted. According to the textbook, Betty has violated what is known as a cultural __________

M-time or monochronic

[Ch 5] Some Western cultures, such as North Americans, Swiss, Germans, and Scandinavians, operate on a time system in which managers tend to concentrate on one thing at a time, they divide time into small units and are totally concerned with promptness. According to the textbook, this time system is called ________________

interest.

[Ch 7] According to the textbook, among the unique aspects of Islamic law is the prohibition against the payment of:

civil law.

[Ch 7] According to the textbook, another term for code law is:

Russia

[Ch 7] According to the textbook, because of political changes in the late twentieth century, which of the following countries has had to build from scratch an entire commercial legal system?

Foreign Corrupt Practices Act

[Ch 7] According to the textbook, the _______ of the United States makes it illegal for companies to pay bribes to foreign officials, candidates, or political parties.

use; registration

[Ch 7] According to the textbook, under common law, ownership is established by _______; under code law, ownership is determined by ___.

litigation.

[Ch 7] According to the textbook, when all else fails in an international commercial dispute, the final step is:

United States

[Ch 7] According to the textbook, which of the following countries has ownership of Intellectual Property (IP) rights established by prior use (whoever can establish first use is typically considered the rightful owner)?

Common law

[Ch 7] According to the textbook, which of the following forms of law was derived from English law?

Arbitration

[Ch 7] An American fashion designer has been attempting to solve a problem that her company has with a contract default by the Dutch government. She has tried conciliation but the two parties could never find any common ground on which to begin a fruitful negotiation for settlement. According to the textbook, which of the following will most likely be the course of action that both of the two parties will try next?

are not protected in other countries.

[Ch 7] An interesting legal case occurred in Japan where a Japanese business registered McDonald's world famous trademark before McDonald's did and was given permission to use the trademark. McDonald's eventually got the trademark back after a lengthy court battle and a monetary award to the Japanese company. According to the textbook, McDonald's learned that trademarks registered in the United States:

True

[Ch 8] According to the textbook, American businesses and government spend more money on marketing research than businesses and governments in any other country in the world.

Marketing research

[Ch 8] According to the textbook, ___________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

parallel

[Ch 8] According to the textbook, in _________ translation, more than two translators are used for the translation into the origination language; the results are compared, differences discussed, and the most appropriate translation selected.

the sources of information that will fulfill the research objectives.

[Ch 8] According to the textbook, in marketing research, after the problem is adequately defined, and research objectives established, the researcher must determine:

price escalation

{Ch 18} According to the textbook, the added costs incurred as a result of exporting products from one country to another are called: