Inbound Marketing Certification

True or False? The most effective way to initiate a buyer persona interview request is through a phone call

False

True or false? Segmentation is a process that helps vou understand our leads and customers better.

False

True or false? Using people's information in inbound marketing is not inherently unethical.

True

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand

buyer's journey

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good

data

True or False? You should have at least 3 buyer personas.

false

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

false

True or false: Statistical significance is an optional part of A/B testing.

false

True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

false

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

false

Which distribution channel drives results fastest?

google ads

Fill in the blank. Marketing automation is a sottware platform designed to help marketers automate tasks.

repetitive

True or false? It's appropriate to offer monetary incentives for buyer persona interviews.

true

True or false? Using people's information in inbound marketing is not inherently unethical.

true

- Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _, cookies, search history, and other insights.

web analytics