Inside LVMH - Certificate 2024
What are the talent-centric objectives to foster an inclusive culture at LVMH?
1 - 50% of women in key positions by 2025 2 - 5% of people with disability as a long-term goal 3 - 30% of Black, Indigenous and People of Color in leadership positions in the US by 2026
At Marc Jacobs, Leather Good products take ... from final prototypes to being ready for clients to purchase and enjoy 1 - 9 months 2 - 12 months 3 - 18 months
1 - 9 months
According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the following customer's expectations:
1 - Authenticity 2 - Transparency 3 - Sustainability 4 - Inclusivity
When it comes to retail, what objectives do Data and AI serve? 1 - Automating tasks to improve customer satisfaction 2 - Optimizing the retail space 3 -None of the above 4 - Personalizing the customer experience
1 - Automating tasks to improve customer satisfaction 2 - Optimizing the retail space 4 - Personalizing the customer experience
What are the main pillars of LVMH's Environmental Strategy, LIFE 360? 1 - Biodiversity 2 - Climate 3 - Creative Circularity 4 - Traceability & Transparency
1 - Biodiversity 2 - Climate 3 - Creative Circularity 4 - Traceability & Transparency
According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include...
1 - Blockchain 2 - Web3 3 - 3D 4 - GenAI 5 - Immersive experiences
Select the key success factors of a best-in-class customer experience 1 - Customized 2 - Face-to-face focused 3 - Elevating 4 - Memorable 5 - Involving 6 - Relevant
1 - Customized 3 - Elevating 4 - Memorable 5 - Involving 6 - Relevant
At Hublot, what are the three functions a watchmaker holds? 1 - Designer 2 - Project Manager 3 - Sales advisor 4 - Draftsman 5 - Merchandiser
1 - Designer 2 - Project Manager 4 - Draftsman
What fields are included in the ASCEND framework presented by Thomaï Serdari which organises the understanding of creativity?
1 - Engineering 2 - Science 3 - Arts 4 - Design
Which of these activities are represented within the LVMH ecosystem? 1 - Fashion and Leather Goods 2 - Hospitality 3 - Wines and Spirits 4 - Automotive
1 - Fashion and Leather Goods 2 - Hospitality 3 - Wines and Spirits
The protection of natural ecosystems has always been of utmost importance to LVMH, whose activity is reliant on natural raw materials. Please select the natural raw materials that LVMH is using
1 - Flowers 2 - Grapes 3 - Cotton 4 - Leather
A brand DNA is based on... 1 - Heritage 2 - New customer expectations 3 - Values
1 - Heritage 3 - Values
A brand DNA is based on... 1 - Heritage 2 - Positioning 3 - Values 4 - All of the above
1 - Heritage 3 - Values
According to Anne Michaut from HEC Paris, what are the purposes of retail today? 1 - Magnifying the product 2 - Celebrating the brand 3 - Nurturing client's emotion 4 - Developing new products
1 - Magnifying the product 2 - Celebrating the brand 3 - Nurturing client's emotion
What are LVMH's Diversity & Inclusion three action pillars? 1 - People 2 - Partners 3 - Image 4 - Nature
1 - People 2 - Partners 3 - Image
According to the Global Retail Experience Director at Guerlain, which of the following pillars create a connection with customers?
1 - Place and retail design 2 - Customer programs 3 - Store teams
Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment?
1 - Protect biodiversity 2 - Fight climate change 3 - Foster creative circularity 4 - Implement traceability and transparency
Which of the following proposals are part of the 7 essential characteristics that help measure the luxuriousness of an offer?
1 - Quality 2 - Scarcity 3 - Personalised services 4 - Controlled channels
At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by...
1 - Re-using existing materials 2 - Re-using previous schemes in new incarnations 3 - Questioning materials & production techniques
Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers
1 - Reflect strong values and commitment 2 - Deliver strategies aligned with the DNA of the brand 3 - Activate omnichannel plans
At Louis Vuitton, what does every design project start with? 1 - Researching 2 - Prototyping 3 - Making 4 - Delivering
1 - Researching
At Guerlain, what are the three pillars that create a connection with customers? 1 - Store teams 2 - Place and retail design 3 - Customer programs 4 - Releasing new products weekly
1 - Store teams 2 - Place and retail design 3 - Customer programs
According to Victoria Reynolds, responsible sourcing at Tiffany & Co. means ...
1 - Supporting human rights 2 - Supporting fair labor 3 - Supporting environmental conservation
Which are the key factors to building incredible luxury brand experiences ?
1 - The brand's goal 2 - The brand's unique point of view 3 - The stories the brand has to tell
What are the main qualities required for a store manager to succeed in offering the client a memorable experience?
1 - You need to have an insatiable curiosity for products 2 - You need to like people 3 - You need skills in storytelling 4 - You need a high level of engagement
What are the main qualities to succeed as a store manager?
1 - You need to have an insatiable curiosity for products 2 - You need to like people 3 - You need skills in storytelling 4 - You need to be passionate
When talking about codes, a subtle signal could be...
1 - a color 2 - an emblem 3 - a shape 4 - a print
According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by...
1 - a few stores in a limited number of cities in the world 2 - a target of few privileged people who had physical access to those stores 3 - the promotion of scarcity and exclusivity
How is Sephora reducing CO2 impacts? 1 - by using renewable energy contracts 2 - by making deliveries via drones 3 - by promoting "Good for" sustainable product selection 4 - by reducing the packaging
1 - by using renewable energy contracts 3 - by promoting "Good for" sustainable product selection 4 - by reducing the packaging
Brand management's key stake is to... 1 - develop the desirability of the brand 2 - develop e-commerce strategies
1 - develop the desirability of the brand
Responsible sourcing at Tiffany means ...
1 - supporting human rights 2 - supporting fair labor 3 - supporting environmental conservation
A brand DNA is crucial for Maisons as it directly impacts:
1 - the product development 2 - the communication 3 - the retailing 4 - the organization
When choosing an emerging technology for a project, LVMH Digital Innovation & Emerging Solutions team is looking at ...
1 - where the client is 2 - unmet business challenges or client needs 3 - luxury values and innovation
Through the Living Soils Living Together program, Moët Hennessy wants to reduce by ... its water consumption worldwide by 2030. 1 - 20% 2 - 30% 3 - 40%
2 - 30%
According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... 1 - 15% of the luxury sales 2 - 33% of the luxury sales 3 - 55% of the luxury sales
2 - 33% of the luxury sales
Which of the following statements are pillars of the LVMH Business Model? 1 - Centralized organization 2 - Creating Synergies 3 - Sustaining Savoir-Faire 4 - Balance across business segments and locations
2 - Creating Synergies 3 - Sustaining Savoir-Faire 4 - Balance across business segments and locations
The goal of the IME (Institut des Métiers d'Excellence) is to... 1 - Protect Biodiversity 2 - Transmit savoir-faire 3 - Empower local communities 4 - All of the above
2 - Transmit savoir-faire
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to... 1 - develop relationships with the retailers 2 - engage customers and make Veuve Clicquot the most desirable Champagne brand 3 - create new products
2 - engage customers and make Veuve Clicquot the most desirable Champagne brand
How many employees work at LVMH and how many are women ? 1 - 156,000 employees out of which 80% are women 2 - 175,000 employees out of which 30% are women 3 - 213,000 employees out of which 71% are women
213,000 employees out of which 71% are women
Sephora Champs-Elysées welcomes an average ... visitors per day, with a team of ... people working at the store 1 - 5 thousand visitors, 100 people 2 - 5 thousand visitors, 200 people 3 - 10 thousand visitors, 200 people 4 - 10 thousand visitors, 400 people
3 - 10 thousand visitors, 200 people
LVMH created an environmental department... 1 - 5 years ago 2 - 10 years ago 3 - 30 years ago
3 - 30 years ago
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. 1 - Responsibly source all raw materials 2 - Fight against climate change through ambitious actions to decrease carbon emissions 3 - Foster sustainable viticulture 4 - Deploy circular creativity processes
3 - Foster sustainable viticulture
Since it was opened in 2014, the Fondation Louis Vuitton has welcomed ... 1 - Nearly 5 million visitors 2 - Nearly 7 million visitors 3 - Nearly 11 million visitors
3 - Nearly 11 million visitors
A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH 1 - 10% of the employees worldwide 2 - 35% of the employees worldwide 3- More than the half of the employees worldwide
3- More than the half of the employees worldwide
Thanks to its iconic colour, Veuve Clicquot has a strong identity. Which colour is it? 1 - The Clicquot Blue 2- Black and White stripes 3- The Clicquot Yellow
3- The Clicquot Yellow
According to Bain & Company, by 2030, online sales will represent... 1 - 14% of the luxury sales 2 - 25% of the luxury sales 3 - 33% of the luxury sales
33% of the luxury sales
How can you help your (future) organization harness diversity in a way that promotes greater inclusion? 1 - Being aware that out-group bias exists and we are all prone to it 2 - Being open to difference and learning helps counteract exclusion 3 - Acting as an ally when you see inequity or exclusion 4 - All of the above
4 - All of the above
What are the main rules to follow when it comes to customer experience? 1 - Customer-first 2 - Brand consistency 3 - Connection with customers 4 - All of the above
4 - All of the above
According to Bain & Company, China will be the largest market for personal luxury goods in 2030
Agree
According to Dana Naberezny, to boost innovation, you need to create an environment, process and therefore a culture where people have trust and the resources to ideate
Agree
According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message
Agree
According to Sage from Tiffany & Co., synchronization and close partnership across functions is essential to deliver a clear message to clients and consumers
Agree
According to Trent Power, the cost of acquiring a new Client is higher than the cost of retaining an existing one
Agree
According to the Digital Innovation Director at Louis Vuitton, innovation can help to transmit savoir-faire into the future
Agree
At Tiffany & Co., a helpful framework used to develop a branding initiative is Inspire, Elevate, and Educate
Agree
Brand Management always starts by understanding the brand, what makes it unique and relevant for customers
Agree
Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs
Agree
The Net Promoter Score indicates the probability of clients recommending a product, a brand or service
Agree
The circular economy is a model of production and consumption, which involves sharing, leasing, reducing, repairing, refurbishing and recycling existing materials and products as long as possible
Agree
According to Anne Michaut, select key principles of Luxury 1 - Consumers have a range of consumption motivations. 2 - Consumers tend to express their values through the brands they select. 3 - Brands can become powerful personal branding tools as they project clear and strong values. 4 - Brands can deliver higher perceived value to their customers by expressing their own values.
All
What are the core values of LVMH ? 1 - Creativity & innovation 2 - Entrepreneurial spirit 3 - Quest for excellence 4 - Sense of commitment
All
What can innovation enable at Louis Vuitton ? 1 - Share the Maison's history with the clients 2 - Uphold creativity and savoir-faire
All
Which characteristics may help to measure the luxuriousness of an offer ? 1 - Price 2 - Quality 3 - Scarcity 4 - Signed by brands 5 - Controlled channels 6 - Personalized services 7 - Delivering experiential rewards
All
According to Serge Carreira, which are the essential values of Luxury? 1 - Quality beyond aesthetic 2 - Legacy beyond desire 3 - Emotion beyond ownership 4 - Creativity beyond trends 5 - All of the above
All of the above
What are the purposes of retail today, in addition to developing sales?
All the above
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences ? 1 - By selling on marketplaces 2 - By relying on robots 3 - By mastering their distribution 4 - By launching new products everyday
By mastering their distribution
LVMH operating model has six pillars, which one is not correct ? 1 - Centralized organisation 2 - Vertical integration 3 - Sustaining savoir-faire 4 - Organic growth 5 - Creating synergies 6 - Balance across business segments and geographies
Centralized organization
Which of these Maisons is the oldest 1 - TAG heuer 2 - Zenith 3 - Chaumet 4 - Hublot
Chaumet
What are the key drivers for selective retailing maisons ? 1 - Constant innovation 2 - Standard product selection 3 - Personalization of relationships 4 - Transforming shopping in a unique experience
Constant innovation, personalisation of relationships, transforming shopping in a unique experience
The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy
Disagree
Which is the oldest wine estate and youngest brand in the wines & spirits division ? 1 - Domaine des Lambrays (oldest) & Eminente (youngest) 2 - Veuve Clicquot (oldest) & Krug (youngest) 3 - Hennessy (oldest) & Ao Yun (youngest) 4 - Domaine des Lambrays (youngest) & Eminente (oldest)
Domaine des Lambrays (oldest) & Eminente (youngest)
According to Bain & Company, the personal luxury goods market is expected to achieve an annual growth rate of 1% until 2030
False
Which business sector at LVMH generated the highest share of revenues in 2023 ? 1 - Selective retailing 2 - Fashion & leather goods 3 - Wines & spirits 4 - Perfumes & cosmetics
Fashion & leather goods
A key stake of the luxury retail is to offer exceptional customer experiences
I agree
Which fashion house within the group was founded in 1846 ? 1 - Louis Vuitton 2 - Berluti 3 - Loewe 4 - Rimowa
Loewe
How many stores does LVMH manage ? 1 - 1,500 stores 2 - 3,00 stores 3 - 5,000 stores 4 - More than 6,000 stores
More than 6,000 stores
How many Maisons are part of the LVMH Group ? 1 - 15 2 - 48 3 - 62 4 - More than 75
More than 75
Which Maison of the perfumes & cosmetics division is the oldest ? 1- Acqua di Parma 2 - Guerlain 3 - Officine Universelle Buly 4 - Make Up For Ever
Officine Universelle Buly
Select the appropriate sentences related to LVMH omnichannel strategy 1 - Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies 2 - The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer 3 - Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities from warehouses to stores
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies / Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities from warehouses to stores
A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the biological system goals, economic system goals, and social system goals
True
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values
True
According to Nina Cooper from Parfums Christian Dior, each category such as Fragrance, Make-Up and Skincare has a different purpose for the brand, but all of them have to be align with the brand DNA
True
At LVMH, retail talents have the most important role in the transformation of retail
True
Data & Artificial Intelligence is useful in retail to: personalize the Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction
True
Diversity refers to demographic difference or the ways that people differ from each other
True
Eco-conscious customers are adapting their consumption by rethinking the products as a service, by rediscovering vintage products and by seeking eco-transparency from brands
True
Every design project should begin with research and sketches
True
The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible.
True
The client experience refers to the interaction between the client and the brand across multiple points of contact
True
The cost of acquiring a new Client is anywhere from 5 to 25 times more than retaining an existing one
True
Traceability is about understanding where exactly a product comes from, including the raw materials used to create it
True
Was Dior the first international LVMH brand to enter the Chinese market ?
True
With more than 50% of our talents working in retail, the retail activity is key at LVMH
True
According to Dana from Tiffany and Co., ensuring you have a diverse team in terms of skill set, proficiencies, thought, behavior and even personality type is critical to boost innovation and creativity
Yes
At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and seamless customer experience across all channels and geographies
Yes
Gamification is a way for luxury brands to get closer to a younger clientele
Yes
Looking at distribution, is Brick and Mortar still an important part of the luxury story ?
Yes
