INSY 3330 CH. 1-8, 11
By 2017, mobile commerce revenues are expected to be approximately:
$109 BILLION
Search engine advertising and marketing expenditures in 2013 were approximately:
$19.5 BILLION
In 2013, mobile commerce revenues are approximately:
$39 BILLION
In 2017, the overall retail market in the United States was estimated to be about:
$5 TRILLION
It is estimated that by 2021, the size of the B2B market will reach:
$7.6 TRILLION
How long does copyright protection extend for corporate-owned works?
95 YEARS
Which of the following situations would not qualify for the fair use exception to U.S. copyright law?
A STUDENT COPIES A PHOTOGRAPH OF HIS FAVORITE BAND FROM A WEB SITE CREATED BY THE BAND'S RECORD LABEL AND PLACES IT ON THE STUDENT'S PERSONAL WEB SITE
The early years of e-commerce are considered:
A stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
Which of the following statements about Pinterest is not true?
ABOUT 30% OF ONLINE ADULTS USE PINTEREST
Which of the following is an example of an on-demand service company?
AIRBNB
All of the following use a social network marketing strategy except:
AMAZON
Encouraging users to click a Like button is an example of which step in the social marketing process?
AMPLIFICATION
SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:
AMPLIFICATION
Which of the following technologies allows you to send e-mail without a trace?
ANONYMOUS REMAILERS
Which of the following dimensions of e-commerce security is not provided for by encryption?
AVAILABILITY
Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?
AWD
Snapchat's Lenses feature is an example of which of the following?
Augmented reality
Which of the following is a common problem in sealed bid markets?
BID RIGGING
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
BID SIPHONING
Which of the following statements about CAN-SPAM is not true?
CAN-SAPM PROHIBITS UNSOLICITED E-MAIL (SPAM)
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
CGI
Which of the following is a core Fair Information Practices (FIP) principle?
CHOICE / CONSENT
The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:
CONFIDENTIALITY
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
CURALATE
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
CYBERSQUATTING
Advantages of dynamic page generation include all of the following except:
Client-side execution of programming.
All of the following are benefits of auctions except:
DECREASE PRICE TRANSPARENCY
Which of the following is not one of the four stages of e-commerce governance?
DEREGULATION
Bitcoins are an example of:
DIGITAL CASH
Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
DOUBLE AUCTION
Which of the following is not an example of a PUP?
DRIVE-BY DOWNLOAD
Which of the following is an example of a CMS?
DRUPAL
Which of the following basic ethical concepts plays an important role in defining privacy?
DUE PROCESS
Which of the following is the market leader in C2C auctions?
EBAY
Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?
EMILY'S DRESS UP
Which of the following is the leading display ad site on mobile devices?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Which of the following statements is not true?
FACEBOOK HOME IS FACEBOOK'S APP FOR IOS DEVICES
All of the following marketing tools on Facebook require payment except:
FACEBOOK OFFERS
Auction prices are always lower than prices in fixed priced markets.
FALSE
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
FALSE
Mobile users spend most of their time browsing mobile Web sites.
FALSE
Most adult social network participants do not have any expectation of personal privacy when using a social network.
FALSE
Text message generates the majority of mobile marketing spending.
FALSE
All of the following are data elements that are often gathered by e-commerce sites except:
FAMILY MEMBERS IDENTITIES
Which of the following is the first step in the social marketing process?
FAN ACQUISITION
The display of a third-party's Web site or page within your own Web site is called:
FRAMING
Facebook is an example of a(n):
GENERAL COMMUNITY / SOCIAL NETWORK
The world's leading portal/search engine site, in terms of unique visitors, is:
Which of the following statements about social, local, and mobile privacy is not true?
GOOGLE AND APPLE TRACK AND RECORD HOW USERS INTERACT WITH THE APPS ON USERS' SMARTPHONES
Which of the following statements about e-commerce surveillance is not true?
GOOGLE DISCARDS SEARCH INFORMATION AFTER 12 MONTHS
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
GRAMM-LEACH-BLILEY ACT
What is the first step in analyzing an ethical dilemma?
IDENTIFY AND DESCRIBE THE FACTS
All of the following statements about patents are true except:
IT IS MORE DIFFICULT TO OBTAIN A COPYRIGHT THAN IT IS TO OBTAIN A PATENT
Which of the following statements about Graph Search is not true?
IT RELIES ON GOOGLE TO SUPPLEMENT ITS SEARCH RESULTS
The sharing of a user's stored cookie information between Web sites and without the user's knowledge is:
LEGAL IN THE USA BUT ILLEGAL IN EUROPE
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
LOCATION OF AUCTION
All of the following are situations in which markets fail to produce socially desirable outcomes except:
NETWORK EFFECTS
Which of the following is a real-time feed showing a friend's activities, chats, and music listening on Facebook?
NEWS FEED
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
NOTICE / AWARENESS
________ is collected data that can be used to identify and locate an individual.
PII
Which of the following is not a risk or cost of Internet auctions?
PRICE TRANSPARENCY
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
PRIVACY
Which of the following is another term for amplification?
REACH
Which of the following accounts for the most mobile ad spending?
SEARCH ENGINE ADVERTISING
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
SELLER'S LAMENT
"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?
SIMPLIFIED CHOICE
Surveys have found that the least influential online marketing format for driving consumers to purchase is:
SOCIAL NETWORKS
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
TAXES RAISED ARE USED FOR DIFFERENT GOVERNMENT PURPOSES
Which of the following statements about industry self-regulation regarding privacy is not true?
THE NAI'S PRIVACY POLICIES HAVE ESTABLISHED THE TRUSTe SEAL
Which ethical principle tells you that it is wise to assume perfect information markets?
THE NEW YORK TIMES TEST
________ pricing adjusts prices based on the location of the consumer.
TRIGGER
Brand pages on Facebook typically attract more visitors than a brand's Web site.
TRUE
By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.
TRUE
Keeping bid increments low increases the number of bidders and the frequency of their bids.
TRUE
Most of today's well-known portals began as search engines.
TRUE
Pinterest's visitors are predominantly women.
TRUE
Promoted Tweets are Twitter's version of Google's Ad Words.
TRUE
Social network participation is one of the most common usages of the Internet.
TRUE
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
TRUE
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
TRUE
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
TRUE
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
TRUE
Which of the following forms of online advertising is growing the fastest?
VIDEO
Which of the following statements is not true?
WOMEN ARE MORE ACTIVE PURCHASERS ON SMARTPHONES THAN MEN
Which of the following purchased Tumblr in May 2013?
YAHOO
All of the following statements about social networks are true except:
YAHOO VISITORS SPEND MORE THAN TWICE AS MUCH TIME ON YAHOO AS FACEBOOK VISITORS SPEND ON FACEBOOK
In which year can e-commerce be said to have begun?
1995
Online bill payments are believed to cost ________ to process compared to ________ for paper bills.
20 TO 30 CENTS, $3 TO $7
In the United States, about ________ of Internet traffic now occurs over IPv6.
25%
View-through rate measures the ________ response rate to an ad.
30-DAY
The Data Encryption Standard uses a(n) ________-bit key.
56
"Shoppers" constitute approximately ________ % of the online Internet audience.
90
Which of the following is an example of e-business?
AMAZON'S INVENTORY CONTROL SYSTEM
A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):
ANGEL INVESTOR
Which of the following is a prominent hacktivist group?
ANONYMOUS
Which of the following is not a community provider?
BLUE NILE
All of the following are limitations of the existing online credit card payment system except:
COST TO CUSTOMERS
In the United States, the primary form of online payment is:
CREDIT CARDS
The Nike iD program is an example of which of the following marketing techniques?
CUSTOMER CO-PRODUCTION
What are the two most important management challenges in building a successful e-commerce presence?
Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives.
Which of the following can be considered synonymous with the term e-commerce?
Digital commerce
Which of the following uses a subscription-based sales revenue model?
Dollar Shave Club
Amazon Business is an example of which of the following business models?
E-DISTRIBUTOR
Amazon Web Services is an example of a private cloud.
FALSE
An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.
FALSE
Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.
FALSE
Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
FALSE
Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.
FALSE
Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.
FALSE
The Internet has shown similar growth patterns as other electronic technologies of the past.
FALSE
The concept of "customer satisfaction" is broader than the concept of "customer experience."
FALSE
The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.
FALSE
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
FAST FOLLOWER ADVANTAGE
Which of the following is not a mobile messaging application?
FEEDLY
Which of the following is not a primary activity in a firm value chain?
FINANCE / ACCOUNTING
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
FLASH MARKETING
Which of the following is not one of the basic technological foundations of the Internet?
FTP
Which of the following statements about Foursquare is not true?
Foursquare has decided to refocus its effort on developing a subscription-based revenue model.
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
INCUBATORS
Which of the following is not a unique feature of e-commerce technology?
INFORMATION ASYMMETRY
Which dimension(s) of security is spoofing a threat to?
INTEGRITY AND AUTHENTICITY
Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?
LATENCY
Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?
LOCAL MARKETING
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
MARKET CREATOR
Which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?
NFC
MySQL is which of the following?
OPEN SOURCE DATABASE SOFTWARE
All of the following are used for authentication except:
PACKET FILTERS
Conversion rate is a measure of the:
PERCENTAGE OF VISITORS WHO BECOME CUSTOMERS
Acquisition rate is a measure of the:
PERCENTAGE OF VISITORS WHO INDICATE AN INTEREST IN A SITE'S PRODUCTS BY REGISTERING OR VISITING A PRODUCT'S PAGES.
What is the first step in developing an e-commerce security plan?
PERFORM A RISK ASSESSMENT
Botnets are typically used for all of the following except:
PHISHING ATTACKS
An example of a company using the content provider model is:
RHAPSODY
Which of the following uses a subscription revenue model for books?
SCRIBD
Which of the following is not true about search engine advertising?
SEARCH ENGINE ADVERTISING IS THE FASTEST GROWING TYPE OF ONLINE ADVERTISING
Which of the following are Amazon's primary value propositions?
SELECTION AND CONVENIENCE
Which of the following is not a practice that degrades the results and usefulness of search engines?
SOCIAL SEARCH
A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising?
SPONSORSHIP
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
SPYWARE
Which of the following statements about e-commerce, in the United States in 2017, is not true?
Social e-commerce generates more revenue than mobile e-commerce.
If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
UNIQUE VISITORS
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
UNIVERSAL STANDARDS
Which of the following features of e-commerce technology is related to the concept of network externalities?
UNIVERSAL STANDARDS
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
VERSIONING
Which of the following online advertising formats is the most effective?
VIDEO ADS
Linden Dollars, created for use in Second Life, are an example of:
VIRTUAL CURRENCY
All of the following are involved in the effort to create standards for IoT except:
W3C
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
WEBROOMING
Which of the following is the current standard used to protect Wi-Fi networks?
WPA2
All of the following are fixed price strategies except:
YIELD MANAGEMENT
An example of a privacy violation of e-commerce security is:
YOUR ONLINE PURCHASING HISTORY BEING SOLD TO OTHER MERCHANTS WITHOUT YOUR CONSENT
Which of the following statements about the mobile platform is not true?
The size of the mobile app audience greatly exceeds that of the mobile web audience.
First movers often fail because:
They lack complementary resources needed to sustain their advantages.
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
TARGETED BANNER ADS
________ was the first truly large-scale digitally enabled transaction system in the B2C arena.
THE FRENCH MINITEL
What is the most frequent cause of stolen credit cards and card information today?
THE HACKING AND LOOTING OF CORPORATE SERVERS STORING CREDIT CARD INFORMATION
Which of the following is a utility program that allows you to track the path of a message sent from a client computer to a remote computer on the Internet?
TRACERT
A worm does not need to be activated by a user in order for it to replicate itself.
TRUE
B2B e-commerce is the largest type of e-commerce.
TRUE
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
TRUE
E-commerce is a major conduit and generator of offline commerce.
TRUE
E-commerce technologies provide a unique, many-to-many model of mass communication.
TRUE
Evidence suggests that real-time customer chat increases sales.
TRUE
In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.
TRUE
Insiders present a greater security threat to e-commerce sites than outsiders.
TRUE
PayPal requires the recipient of a payment to have a PayPal account to receive funds.
TRUE
Prior to the development of e-commerce, websites primarily delivered static HTML pages.
TRUE
The major hubs in the United States where the Internet backbone intersects with regional and local networks are now commonly referred to as Internet Exchange Points (IXPs).
TRUE
Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.
TRUE
Which of the following did Dropbox implement after a series of security snafus in 2011 and 2012?
TWO-FACTOR AUTHENTICATION
