INSY 3330: Ch. 11
All of the following types of auctions have a buyer bias except:
English auction
The world's leading portal/search engine site, in terms of unique visitors, is:
All of the following statements are true except:
In auctions, prices can be fixed or variable
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following is not one of the three defining characteristics of a portal?
auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
All of the following are benefits of auctions except:
decreased price transparency
The stock market is an example of a(n):
double auction
Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.
false
In a Dutch Internet auction, the highest price wins.
false
The average user spends more time on Google+ than on Facebook.
false
Facebook is an example of a(n):
general community/social network
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
herd behavior
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
Which social network functionality allows users to easily post messages to the entire community?
message board
When there are few sellers but many buyers, a market will typically be:
seller-biased
Keeping bid increments low increases the number of bidders and the frequency of their bids.
true
Portals are among the most frequently visited types of sites on the Web.
true
Social network participation is one of the most common usages of the Internet.
true
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
true
